Music video analysis. This shows how the artist i am using often conducts their music videos.

1. AJ Tracey – Leave Me
Alone
Analysis of music video

2.  The writing to introduce the
artist is in a rigid and
individual form to suit the
grime genre. It also gives the
audience an impression of
the artist himself and this
almost forms a logo for
himself. This shows that he’s
a renounced artists of the
grime world.
 This introductory shot shows
the audience the genre of
the music. The group of
young adults all in tracksuits
and the dark lighting of the
shot all have connotations of
the grime genre.

3.  Small cuts of different clips
establish where the video is
being shot. This is effectively
the establishing shot of the
music video. This is common
in grime music videos and
should be a convention for my
product.
 Ladbroke Grove Station is
west London, which has
specific relevance to AJ Tracey
as this is where he was born.
Relating this to my video, it
would be a good idea for me
to show some indication
about how where my video is
being shot or somewhere that
has specific relevance to
myself. This would fit the
grime genre conventions.

4.  The start of the song is sung
by the artist to give the
audience an impression of
how he conducts himself and
to show who is the main artist
of the song. This is common
for the main artist to sing the
first verse of the song as it
gives context of the song –
this could include where they
are, how they display
themselves as artists and
their culture.
 This shot is a slightly low
angle shot. This is common
for grime videos. This is
because grime artist want to
be portrayed as the best or
most powerful artists in the
industry. It is the most
common shot in most grime
music videos and this should
be applied to my music video.

5.  Minor effects on the video
can be effective to quickly
relate to the lyrics. In this
video, most of the drawings
that appear on the screen
have connotations related to
the grime genre. Money,
smoke coming out of the
mouth, representation of
calls for deals etcetera.
 Throughout the video, the
same lighting is used and the
same urban theme is applied
to each shot.
 This shot is an eye-level shot
and he takes up the majority
of the picture so it is also a
med-shot. This is a regular
shot type used in this video.

6.  This shot is cut from the urban
shots in London to a concert
where AJ Tracey hosted one of
these songs. This would be
difficult for me to do but this
does have connotations of the
grime genre. This is because he
is shown to be popular and
noticed as on of the most
renowned artists.
 The lighting has changed from
the previous, urban shots but it
is still dark and furthermore,
following the grime
conventions.

7.  Another low angle shot that
continuously suggests that AJ
Tracey has power in the music
video.
 Very low lighting continues to
show a dark and gang-life
representation that they all come
out into the night rather than the
day.
 Costumes – the coat that AJ
Tracey is wearing is particularly
renowned as being an expensive
brand, but relates to the grime
genre as it isn’t a brand like
Swarovski. Puma/Bape is a famous
collaboration for grime and trap
music.
 This shot could also be a
representation of black culture in
urban societies.

8.  This shot is part of several cuts
that all show elements of the
grime genre.
 This shot could represent the
urban society and how young
adults struggle for money due
to their low social class. This
could be why they’re on the
push bike.
 Minor editing is still prominent
but there are noticeably more
cuts to different shots as the
song gets faster.
 The urban culture, the dark
lighting and progressively
more editing is used
throughout the video to
sustain genre focus.

9.  As the video goes on, more
shots and edits are being
introduced into the product. I
should apply this to my music
vidoes by continuously referring
to the same shot with different
cuts and introduce new shots
as the song builds.
 The dark lighting with the
bright light is effective in this
shot but also the props in the
shot are significant in the grime
world.
 Moet, the wine bottle shown in
the shot, is mentioned very
regularly in grime songs and is a
drink grime artists will drink
usually as well as drugs
however drugs, apart from
weed, is not often shown in
music videos.

10.  This shot is a simple but effective
edit as it is only an effect of
inverted colours but it is used as a
transactional shot to cut to
another clip of AJ Tracey in the
video.
 This shot still has the dark lighting
which continues to represent
grime. The hand is a common
gesture used by grime artists when
dancing but it is most significant to
AJ Tracey.

11.  A clean and well established set of
shoes is a common part of the
grime genre. The minor editing on
the shoes also shows that these
are a particularly nice pair of
trainers.
 They have also done this for
endorsements. AJ Tracey is
wearing a Puma trackuit, A very
expense Puma/Bape coat and he
is wearing the puma shoes. This is
a form of endorsement.
 This is one of the last shots of the
song. The final cuts are slow, black
out transactions to the concert as
the song dies down. This is a good
way to end the music video and
should be applied to my music
video.