This document outlines the importance of social media in personal branding, discussing its uses, best practices, and potential pitfalls. It emphasizes the need for individuals to curate their online presence carefully, as employers often review social media profiles during the hiring process. The document also advocates for the creation of personal websites to enhance reputation management and search engine visibility.

1. *photo credit ChrisL_AK
EliRose.com -- @EliRoseSocial
Liz Jostes
Eli | Rose Social Media, LLC
@EliRoseSocial / @LizJostes
http://www.EliRose.com
Liz@EliRose.com
Social Media,
Personal Websites
& Building your
Personal Brand
Sunday, May 5, 2013

2. Agenda
Introduction
General Social Media Uses & Benefits
Best Practices & Things To Avoid
Twitter
Facebook
LinkedIn
Why Secure a Domain in your Name
Personal Website or Blog: Why & How to Use It
Wrap-up & Questions
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013

3. Social Inventory
EliRose.com -- @EliRoseSocial *photo credit birgerking
How many of you...?
Are active on at least 1 social network?
Use at least 1 messaging app?
What sites and apps do you use?
Twitter, Instagram, Tumblr, SnapChat?
Who do you follow?
Friends, celebs, favorite brands, athletes?
Anyone have a blog?
Sunday, May 5, 2013

4. Social Media, In General
Stay in touch with friends
Source of news & events
Connect with favorite stores, restaurants, causes,
schools, bands
Share your thoughts
Showcase your expertise
Companies check out social media accounts & Google
as a “background check”
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013

5. Jobs Lost Due To
Social Media
EliRose.com -- @EliRoseSocial
Photos via Business Insider & Huffington Post
Sunday, May 5, 2013

6. Google Searches Aren’t
Just for Adults
@CoachDavidHill from U of Charleston (WV)
Sunday, May 5, 2013

7. Google & SEO
EliRose.com -- @EliRoseSocial
What is Search Engine Optimization (SEO)?
Why should you care?
Knowing what sites impact SEO can help you target your efforts
SEO is crucial part of marketing yourself and your business
Sunday, May 5, 2013

8. Good Reasons to Use Social Media
Establish and build your personal brand
Education
Interests & Hobbies
Skills & Experience
Twitter Resume via Business Insider & WSJ
Causes you care about
Networking
News breaks on Twitter
Camaraderie during events
Fill up Page 1 of Google results in your name
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013

9. When you Google Me
EliRose.com -- @EliRoseSocial
Have you Googled yourself?
Sunday, May 5, 2013

10. Keep in Mind...
“The internet is written in ink”. What you post online can be
permanent.
Social media moves fast, so be ready to think fast! Going back
and deleting is not enough.
People can search your activity history
Privatizing accounts isn’t a guarantee
Screen shots on phone & laptop
Mark Zuckerberg’s sister
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013

11. Keep in Mind...
News sites can grab and gather updates, and
use them in an article.
Buzzfeed & Lamebook
Raid on Osama Bin Laden
Tweets from award shows & sporting events
What you post online creates an image of what
you are all about.
This includes photos, comments you leave, and spelling & grammar
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013

12. Keep in Mind...
EliRose.com -- @EliRoseSocial
The Bottom Line:
If you wonder, “Should I post this?”, don’t.
&
Be prepared to stand behind anything & everything
you publish online.
Sunday, May 5, 2013

13. General Best Practices
EliRose.com -- @EliRoseSocial
Use a clear photo of yourself for your profile picture
Complete all bio and description fields
When claiming a username, use your real name and
not a nickname
Don’t tag your friends in unfavorable photos
Keep in mind that social media profiles will pop up
high in search results
Don’t rant online. Especially about teachers, boss, etc.
There is no sarcasm font.
Sunday, May 5, 2013

14. Facebook
Cover photos are ALWAYS
public
Check visibility by section of
your profile
Utilize the Friends list
feature
Review your Likes! They will
be uncovered in Graph
Search
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013

15. LinkedIn
Full Name
Professional headline
Appropriate headshot
Adjust visibility of sections
Send personalized new
connection requests
Recommendations are
great! Ask for them!
Include volunteering,
charity, special awards
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013

16. Your Personal Website
EliRose.com -- @EliRoseSocial
Purchase YourName.com, even if you don’t plan to use it right
away
Having your own .com is great for...
Reputation management
Populate search rankings
Creating a living, breathing resume
Online hub for you and your social profiles
Sunday, May 5, 2013

17. My Personal Website
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013

18. Popular Platforms
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013

19. Some Final Thoughts
EliRose.com -- @EliRoseSocial
The social media platforms and apps of Today will
not be the same as those 5 or 10 years from now.
Your digital footprint matters more and more each
day.
Colleges and employers will search for you online.
As a reminder, the Internet is FOREVER.
Sunday, May 5, 2013

20. A Few Exercises
EliRose.com -- @EliRoseSocial
- Choose a username to be used across all social media
accounts (Twitter allows 15 characters)
- Craft a social media bio (i.e. Twitter limits you to 160
characters)
- Create a list of 3-5 keywords that describe you
- What are some ideas for you to blog about?
Sunday, May 5, 2013

21. Terms of Service
• Facebook:
– https://www.facebook.com/legal/terms
– https://www.facebook.com/page_guidelines.php#promotionsguidelines
• Twitter:
– https://twitter.com/tos
– https://support.twitter.com/articles/18311-the-twitter-rules
– https://support.twitter.com/articles/68877-guidelines-for-contests-on-twitter
• Pinterest:
– http://pinterest.com/about/terms/
– http://business.pinterest.com/logos-and-marketing-guidelines/#ads
• Google+:
– https://developers.google.com/+/terms
– http://www.google.com/+/policy/pagesterm.html
– http://www.google.com/+/policy/pagescontestpolicy.html
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013