1. brainstorming
workshop
Idea generation anyone?

2. WOrkshop Goals
1. Generate a range of ideas from practical to blue-ocean.
2. Be creative. All ideas are good!
3. Create ideas and concepts to build on.
Team Goals
1. Don’t say “No”. Try “yes, but” instead...
2. Shoot for quantity.
3. Build on others’ concepts.

3. Workshop Agenda
(10 min)
Workshop Intro
(20 min)
Break the Ice Exercise
(15 min)
Do it Yourself Exercise
(5 min)
Break!
(30 min)
Dichotomies & Paradoxes Exercise
(30 min)
Scenario Storyboarding Exercise
(15-20 min)
Share & Wrap up!

4. Design directions
*Confidential information
has been removed

5. introducing our tools
Free-thought Concepting
Lateral Thinking Cards
Dichotomies Paradoxes
Scenario Storyboarding

6. concept template
CONECPT NAME
Below: Draw your concept with annotations.
YOUR NAME
PERSONA
CONCEPT DESCRIPTION
DESIGN DIRECTION

7. Split into
groups of three!

8. EXERCISE I
Break the Ice!
cr

9. break the ice
Purpose
To randomly flush-
y
HP Affinittribute - anything, anytime, anywhere
ate, con
Connect, cre
ng
around the existi
community built
HP Affinity is a
w the
opment will allo
l. Redevel
nt
HPePrint porta
seamless conte
accommodate
ePrint service to
and storage.
eation, sharing,
cr
out concepts for
each design direction
Print dot EDU
Print to learn, lear
n to grow
Print dot EDU con
nects kids, their
peers, parents,
and teachers wit
h a platform for com
munication
using digital and
print-related resour
ces.
or a combination of
directions.
Design Direction Cards

10. break the ice
20 minutes
Take the design direction cards
and think of as many concepts
as you possibly can!

11. EXERCISE II
Do it Yourself!
cr

12. do it yourself
Purpose
Brainstorm radical
service concepts by
Trend
Persona
cr
Design
Direction
combining design
directions, trends, and
personas!
Lateral Thinking Cards

13. do it yourself
15 minutes
Take your lateral thinking cards
and create more concepts than
you ever thought you could!

14. Take a five
minute break.

15. EXERCISE III
Dichotomies
Paradoxes
cr

16. dichotomies paradoxes
Print Dot EDU
Purpose
Education
Platform
Persona
Take lateral thinking
cards and generate a
Dichotomy
Paradox card
range of services that
cover all parts of the
spectrum.
Lateral Thinking Cards

17. dichotomies paradoxes
Print Dot EDU
Purpose
Take lateral thinking
step 1
Simplicity
Complexity
step 2
Simplicity
Complexity
cards and generate a
range of services that
cover all parts of the
step 3
Simplicity
Complexity
spectrum.
Dichotomies/Paradox
Continuums

18. design a simple service
Simplicity
Complexity
design a complex service
Simplicity
Complexity
design an in-between service
Simplicity
Complexity
Dichotomies/Paradox Continuums

19. dichotomies paradoxes
30 minutes
Point to one part of your spectrum
and design services based on your
cards. Don’t be afraid to use the
other end of your spectrum!

20. EXERCISE IV
Scenario
Storyboarding
cr

21. scenario storyboarding
HP Affinity
The HUB
Purpose
Design
Direction
Props
Persona
Goal
To create a new
services that relate
Persona Goal Cards
to persona jobs
through processes and
touchpoints over-time.
Storyboard Template

22. scneario storyboarding
30 minutes
Map the sequence your persona(s)
tasks to complete their goal(s).
Props
People
Places
Partners
Processes

23. Group Share

24. next steps
Document your concepts:
Think of decision-matrix attributes:
Concept Name
Weight
?
20
?
20
?
Concept 3
20
?
Concept 2
20
?
Concept 1
20
100
...on the Design Concept template.
...so we can rate those babies.

25. Thanks!