The Process of DESIGN THINKING

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The Process of DESIGN THINKING

  1. 1. The Process of DESIGN THINKING Kentaro MORITA Department of Industrial Design School of Design
  2. 2. Do you know these products? How did these products designed?
  3. 3. You think.... ZERO
  4. 4. Overview: [Design Thinking process] Empathize Define Ideate Prototype Test
  5. 5. For Example Shopping Cart By
  6. 6. Empathize Get Understand people’s behavior ▪  Observation ▪  Interviewing ▪  Immersing Insight Need
  7. 7. Define Decide specific and meaningful challenge. Find Goal Insight Need Need Point  of  View  (POV)
  8. 8. Ideate Make large quantity of ideas Don’t judge the ideas value.
  9. 9. Prototype Make physical prototypes from ideas ▪  role-playing activity ▪  space ▪  object ▪  interface ▪  storyboard Physical  World
  10. 10. Test ▪  Use prototypes in the context of the user’s life. ▪  To refine our solutions ,make them better. Prototype Test
  11. 11. Finished
  12. 12. Conclusion: [Design Thinking process] Empathize Define Ideate Prototype Test
  13. 13. References “d.school Bootcamp Bootleg” (the textbook of d.school) By Hasso Plattner “ABC Nightline -  IDEO Shopping Cart” http://www.youtube.com/ watch?v=M66ZU2PCIcM

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