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Ideate & Prototype

Engineering Design Project A
2017.07.08
KADO Masanori (@kdmsnr)
Specially Appointed Lecturer
Tokyo Ins...
We won't define problem (at first)
☓
How to skip
the "DEFINE" step?
I don't know ... 👻
We're "prototyping"
this class ...
It's An Experiment !!
[ Homework ]

Observation 🔎
First of all, make team's "Inspiration Wall"
Be creative to make it w/ 2+ panels of cardboard
Decorate with team name & fa...
"Thoughtless Acts?" by Fulton Suri (IDEO)
https://www.ideo.com/people/jane-fulton-suri
other examples
http://www.dpccars.com/gallery/index.php/Duct-Tape-Car-Fix/Duct-Tape-Car-Fix-03
http://www.complex.com/sports/2013/08/25-absurd-duct-tape-car-repairs/15
http://www.complex.com/sports/2013/08/25-absurd-duct-tape-car-repairs/15
https://twitter.com/cherokee386/status/874591129286582272/
https://twitter.com/kotakota8hanida/status/875206122277281796/
https://twitter.com/m8um8u/status/878189449607168000
https://twitter.com/mami_fancy/status/828547326759182337/
https://www.instagram.com/p/BBq6I7eGMS-/
http://newswitch.jp/p/1239
http://rocketnews24.com/2016/09/13/798848/
These are all about "Unintended Use"
They do just for FUN / EASY / CONVENIENCE
They aren't aware of "WHY" (i.e. Thoughtles...
Share your observations with the team
Use post-it to take notes as needed
20 min.
We won't define problem (at first)
☓
Creative confidence is the notion that you
have big ideas, and that you have the
ability to act on them.

― David Kelley (F...
1-1. IDEATE, IDEATE, IDEATE
Ideate 8+ different solutions
DRAW the concept image (doodle!!) on Post-it notes
Is that an id...
Group all ideas into categories
• Anyone can push up
• No one else can push down

(The person who pushed up can do)
10 min...
1-3. «Quality» of Design
What's the diff between "WOW!!" and "Like"?

(or between "Like" and "so-so"?)
Describe the differ...
What's a Good Idea?
👓
🌟
🗑
😜
High «Quality»Low «Quality»
Highly User-Centric
Poorly User-Centric
How to create "Star" ideas?
Basic rule: "step to the right, then up"
How to step to the right?
• Exploit the «Quality»
• S...
2-1. Exploit the «Quality»
1. Ideate with Scaled Up/Down «Quality»
• Think EXTREMELY big or small / fast or slow
• 10 min....
https://www.hdwallpapers.net/animals/dark-horse-wallpaper-681.htm
Dark horse
Prototyping
2-2. Prototyping
1. Get into groups of 2 or 3
2. Choose the most attractive idea from all of the
previous exercises (inclu...
Lunch 12:15-13:20
Artifact of the day
1. Low-Fi Prototype
2. Product Sheet
• Product Name
• Value Proposition
• User Test Plan
3-1. Low-Fi prototype
After this lecture, you'll have a lecture of Arduino
Keep some micro-controllers in mind
Start proto...
Use SIPOC model
SIPOC model
This is ... ah ...umm, please read wikipedia:
• https://en.wikipedia.org/wiki/SIPOC

[Suppliers] make some [In...
Example of SIPOC - TeGaKaO (EDP 2016)
Supplier Input Process Output Customer
Nodding
Members
of meeting
Waving
Micro Servo...
Example of SIPOC - KiduKalAid (EDP 2016)
Supplier Input Process Output Customer
Worker Exhaustion LED Colleagues
Care 💓
De...
Example of SIPOC - ChukokuBashira (EDP 2016)
Supplier Input Process Output Customer
Senior
Farmers
Neighbours
Help 💓
Detec...
SIPOC model and AEIOU
Supplier Input Process Output Customer
3-2. Make your SIPOC diagram
Supplier Input Process Output Customer
15 min(come up with as many elements as possible)
3-3. Low-Fi prototype (again)
Choose the most attractive combination
Start prototyping!!
15 min.
3-4. Product Sheet
Complete your product sheet
10 min.
Why skip the "DEFINE" step?
Students tend to engage in wordplay
• It narrows your point-of-view 👀
• It takes TOO LONG, end...
Chris Dixon says:
> the next big thing
always starts out being
dismissed as a “toy.” 

http://cdixon.org/2010/01/03/the-ne...
Show & Tell (2-3 teams?)
1. Low-Fi Prototype
2. Product Sheet
• Product Name
• Value Proposition
• User Test Plan
REFLECTION
- Take a LARGE sticky note. (or combine two 75x75 post-it notes)
- Write down your name and dept on the top
- W...
Tokyo-Tech 2017 EDP-A #2 Ideate & Prototype
Tokyo-Tech 2017 EDP-A #2 Ideate & Prototype
Tokyo-Tech 2017 EDP-A #2 Ideate & Prototype
Tokyo-Tech 2017 EDP-A #2 Ideate & Prototype
Tokyo-Tech 2017 EDP-A #2 Ideate & Prototype
Tokyo-Tech 2017 EDP-A #2 Ideate & Prototype
Tokyo-Tech 2017 EDP-A #2 Ideate & Prototype
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Tokyo-Tech 2017 EDP-A #2 Ideate & Prototype

東京工業大学エンジニアリングデザインプロジェクトA
プロトタイピング

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Tokyo-Tech 2017 EDP-A #2 Ideate & Prototype

  1. 1. Ideate & Prototype
 Engineering Design Project A 2017.07.08 KADO Masanori (@kdmsnr) Specially Appointed Lecturer Tokyo Institute of Technology
  2. 2. We won't define problem (at first) ☓
  3. 3. How to skip the "DEFINE" step? I don't know ... 👻
  4. 4. We're "prototyping" this class ... It's An Experiment !!
  5. 5. [ Homework ]
 Observation 🔎
  6. 6. First of all, make team's "Inspiration Wall" Be creative to make it w/ 2+ panels of cardboard Decorate with team name & fancy stuff, not to be thrown away!! After that, stick your field notes on the wall 15 min. Do you have printed field notes?
 If not, ask for TA to print it out)
  7. 7. "Thoughtless Acts?" by Fulton Suri (IDEO) https://www.ideo.com/people/jane-fulton-suri
  8. 8. other examples
  9. 9. http://www.dpccars.com/gallery/index.php/Duct-Tape-Car-Fix/Duct-Tape-Car-Fix-03
  10. 10. http://www.complex.com/sports/2013/08/25-absurd-duct-tape-car-repairs/15
  11. 11. http://www.complex.com/sports/2013/08/25-absurd-duct-tape-car-repairs/15
  12. 12. https://twitter.com/cherokee386/status/874591129286582272/
  13. 13. https://twitter.com/kotakota8hanida/status/875206122277281796/
  14. 14. https://twitter.com/m8um8u/status/878189449607168000
  15. 15. https://twitter.com/mami_fancy/status/828547326759182337/
  16. 16. https://www.instagram.com/p/BBq6I7eGMS-/
  17. 17. http://newswitch.jp/p/1239
  18. 18. http://rocketnews24.com/2016/09/13/798848/
  19. 19. These are all about "Unintended Use" They do just for FUN / EASY / CONVENIENCE They aren't aware of "WHY" (i.e. Thoughtless Acts) [Related Keywords] 
 Bricolage, Tinkering, User-based Innovation
  20. 20. Share your observations with the team Use post-it to take notes as needed 20 min.
  21. 21. We won't define problem (at first) ☓
  22. 22. Creative confidence is the notion that you have big ideas, and that you have the ability to act on them.
 ― David Kelley (Founder, IDEO)
  23. 23. 1-1. IDEATE, IDEATE, IDEATE Ideate 8+ different solutions DRAW the concept image (doodle!!) on Post-it notes Is that an idea you cannot come up with before the observations? • Bad Example: "Automatic peeler machine", "Washroom cleaning gadget", 
 "Entry door with fancy LED" 8 min. for ideation by yourself & 8 min. for sharing with the team
  24. 24. Group all ideas into categories • Anyone can push up • No one else can push down
 (The person who pushed up can do) 10 min. 1-2. "so-so", "Like", and "WOW!!" → so-so😐 → Like😊 → WOW!!😆 → sorry
  25. 25. 1-3. «Quality» of Design What's the diff between "WOW!!" and "Like"?
 (or between "Like" and "so-so"?) Describe the differences as Keywords They're «Quality» criteria for your team 10 min.
  26. 26. What's a Good Idea? 👓 🌟 🗑 😜 High «Quality»Low «Quality» Highly User-Centric Poorly User-Centric
  27. 27. How to create "Star" ideas? Basic rule: "step to the right, then up" How to step to the right? • Exploit the «Quality» • Scale Up / Down (Extremely big or small) • Reverse / Deny / Invert
  28. 28. 2-1. Exploit the «Quality» 1. Ideate with Scaled Up/Down «Quality» • Think EXTREMELY big or small / fast or slow • 10 min. 2. Ideate with Reversed/Denied/Inverted «Quality» • 10 min.
  29. 29. https://www.hdwallpapers.net/animals/dark-horse-wallpaper-681.htm Dark horse Prototyping
  30. 30. 2-2. Prototyping 1. Get into groups of 2 or 3 2. Choose the most attractive idea from all of the previous exercises (including "so-so" ideas) 3. Start prototyping!! 15 min. 13:20
  31. 31. Lunch 12:15-13:20
  32. 32. Artifact of the day 1. Low-Fi Prototype 2. Product Sheet • Product Name • Value Proposition • User Test Plan
  33. 33. 3-1. Low-Fi prototype After this lecture, you'll have a lecture of Arduino Keep some micro-controllers in mind Start prototyping!! ... I know it's difficult
  34. 34. Use SIPOC model
  35. 35. SIPOC model This is ... ah ...umm, please read wikipedia: • https://en.wikipedia.org/wiki/SIPOC
 [Suppliers] make some [Inputs] Arduino etc. [Process] the inputs and make [Outputs] [Customers] receive the outputs and get outcome
  36. 36. Example of SIPOC - TeGaKaO (EDP 2016) Supplier Input Process Output Customer Nodding Members of meeting Waving Micro Servo Remote Worker Relieved💓 ESP-WROOM-02 Detect & Notify
  37. 37. Example of SIPOC - KiduKalAid (EDP 2016) Supplier Input Process Output Customer Worker Exhaustion LED Colleagues Care 💓 Detect & Notify
  38. 38. Example of SIPOC - ChukokuBashira (EDP 2016) Supplier Input Process Output Customer Senior Farmers Neighbours Help 💓 Detect & Notify Losing balance Buzzer
  39. 39. SIPOC model and AEIOU Supplier Input Process Output Customer
  40. 40. 3-2. Make your SIPOC diagram Supplier Input Process Output Customer 15 min(come up with as many elements as possible)
  41. 41. 3-3. Low-Fi prototype (again) Choose the most attractive combination Start prototyping!! 15 min.
  42. 42. 3-4. Product Sheet Complete your product sheet 10 min.
  43. 43. Why skip the "DEFINE" step? Students tend to engage in wordplay • It narrows your point-of-view 👀 • It takes TOO LONG, ending up a huge waste of time ⌛ Users don't always have "Problems" • You as designer should show some solutions in first Students have to make something tangible in the end • First thing first (i.e. making something first) is reasonable • "Think-While-Prototyping" style broadens your point-of-view
  44. 44. Chris Dixon says: > the next big thing always starts out being dismissed as a “toy.” 
 http://cdixon.org/2010/01/03/the-next-big-thing-will-start-out-looking-like-a-toy/
  45. 45. Show & Tell (2-3 teams?) 1. Low-Fi Prototype 2. Product Sheet • Product Name • Value Proposition • User Test Plan
  46. 46. REFLECTION - Take a LARGE sticky note. (or combine two 75x75 post-it notes) - Write down your name and dept on the top - Write about today's class and/or yourself (Japanese is OK) : • Keep (Good thing) • Problem (Bad thing) • Try (Improvement) - Post on the whiteboard. Name and Dept - Keep - Problem
 - Try

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