A brief overview of what is social media and how it is changing the landscape from traditional marketing methodologies.
Presented at Navyam 2012, the annual Marketing Summit of Shri Ram College of Commerce.
6. “the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
offerings that have value for
customers, clients, partners, and society at large”
44. Some examples of Indian institutions using
social media
CASE STUDIES
45.
46.
47. Interactions Conversations Engagement Metrics
Event based Regular Network:
Witty Updates
opportunities Discount Deals 26,89,566
Updates related Talking about
Ads to Sports and the brand:
Winning 65,472
Daily Updates
Fastrack Facebook Channel
48.
49. Facebook Twitter Linked In Youtube
Product &
Bank Deals Service Formal
Updates brand
presence
Limited &
Financial Event
Infrequent
Advise Information
TV Ads
10K+
Financial Followers
Bank Deals
News
HDFC Bank
50.
51. Winning Factors
• Consistency
• Consumer-focus
• Key Engagement elements
• Interactivity
• Variety
• New models of engagement
53. What I Do
Founder & CEO
Hashstash Studios
Founder & CEO
Uberfolks Labs
54. My Interests
Founder
Indie GameDev India
Lyricist and Composer,
Ctrl Alt Delhi
Created many niches
OSScamps
Build Your Own Games
CommunityHACKS
55. Communities
Mozilla Representative (India)
Mozilla Students
Representatives, Regional
Coordinator (India)
WebFWD Scout
Mozilla Foundation
Contributor at
Mozilla Firefox
Drupal
LibreOffice
Creative Commons
Wikipedia
56. GBO Batch of 2008
Alumnus of PGDGBO, Batch of 2008