#Baytshusmo

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Content Optimization for Social networks, along with Twitter 101 …

Content Optimization for Social networks, along with Twitter 101
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  • 1. Khaled ElAhmad @Shusmo #BaytShusmoApril 18th 2013
  • 2. A US/Jordanian Social Media Trainer with the ability to translate concepts into strong social media campaigns. Managing Zain JordanMy Bio Social Media and most recently served as the Digital Director for the Jordanian Government, where he managed social media for the Prime Minister and the Government as a whole. Managing and consulting public and private brands, he was listed as one of Top 100 Most Influencer Arabs on Twitter in 2012.
  • 3. TraditionalMarketing
  • 4. InternetMarketing
  • 5. Social Media
  • 6. Social Media
  • 7. Social Media
  • 8. HumanizingYour Brand
  • 9. HumanizingYour Brand
  • 10. HumanizingYour Brand
  • 11. HumanizingYour Brand
  • 12. HumanizingYour Brand
  • 13. Keywords - - - -
  • 14. RSSReally Simple Syndication
  • 15. Listening Tools
  • 16. Listening Tools
  • 17. Listening Tools
  • 18. Scheduling your Posts / Tweets
  • 19. Automating your Posts / Tweets
  • 20. URL Shortener
  • 21. On-ClickSharing
  • 22. Stats onAnyone who clickedon your Link
  • 23. Measures 400Online & Offline Variables
  • 24. Measures Top Arabs onTwitter Using Multiple Tools
  • 25. Listing over 30,000 Arabs on Twitter
  • 26. Digital Media Plan
  • 27. http://quozio.com http://recitethis.comhttp://quotescover.com
  • 28. Engaging Content
  • 29. Engaging Content - - – – - - - - “Polls” -
  • 30. Engaging Content
  • 31. Conversational Calendar https://docs.google.com/file/d/0B3bwK8UTy-5xTXNxQ0tUR1lXdWM/edit?usp=sharing https://docs.google.com/file/d/0B3bwK8UTy-5xOEdoYWFDX3VRdFU/edit?usp=sharing
  • 32. Twitter
  • 33. TwitterFollowers Following
  • 34. Twitter
  • 35. Twitter- - - - -
  • 36. Twitter
  • 37. Shusmo Twitter Shared Followers Lana4Z11,520 150 850
  • 38. Shusmo Twitter Shared Followers ipsosMENA11,520 150 700
  • 39. Twitter
  • 40. Twitter
  • 41. Twitter
  • 42. Twitter#Amman #KSA #ReformJO #Mish3aib#Marketing #HR #SMJU2 #AmmanTT
  • 43. Twitter
  • 44. Twitter
  • 45. Twitter
  • 46. Twitter- Don’t be an EGG Head!- Give credit where credit is due- Be yourself- If you can’t say it in real life don’t say it on twitter- Please don’t post the same post from multiple accounts- Give more than you take- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
  • 47. Facebook
  • 48. twitter
  • 49. Facebook
  • 50. Facebook
  • 51. Khaled ElAhmad @Shusmo #BaytShusmo April 18th 2013 Presentation:Slideshare.net/kelahmad