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Khaled ElAhmad  @Shusmo #BaytShusmoApril 18th 2013
A US/Jordanian Social         Media Trainer with the         ability to translate         concepts into strong social     ...
TraditionalMarketing
InternetMarketing
Social Media
Social Media
Social Media
HumanizingYour Brand
HumanizingYour Brand
HumanizingYour Brand
HumanizingYour Brand
HumanizingYour Brand
Keywords           -           -           -           -
RSSReally Simple Syndication
Listening Tools
Listening Tools
Listening Tools
Scheduling your Posts / Tweets
Automating your Posts / Tweets
URL Shortener
On-ClickSharing
Stats onAnyone  who clickedon your   Link
Measures      400Online & Offline   Variables
Measures Top Arabs onTwitter Using Multiple         Tools
Listing over 30,000 Arabs on Twitter
Digital Media Plan
http://quozio.com http://recitethis.comhttp://quotescover.com
Engaging Content
Engaging Content                                   -                                   -               –   –              ...
Engaging Content
Conversational Calendar   https://docs.google.com/file/d/0B3bwK8UTy-5xTXNxQ0tUR1lXdWM/edit?usp=sharing   https://docs.goog...
Twitter
TwitterFollowers             Following
Twitter
Twitter-       -   -    -           -
Twitter
Shusmo         Twitter           Shared Followers   Lana4Z11,520           150          850
Shusmo         Twitter           Shared Followers   ipsosMENA11,520           150              700
Twitter
Twitter
Twitter
Twitter#Amman     #KSA              #ReformJO   #Mish3aib#Marketing #HR              #SMJU2   #AmmanTT
Twitter
Twitter
Twitter
Twitter- Don’t be an EGG Head!- Give credit where credit is due- Be yourself- If you can’t say it in real life don’t say i...
Facebook
twitter
Facebook
Facebook
Khaled ElAhmad   @Shusmo  #BaytShusmo  April 18th 2013      Presentation:Slideshare.net/kelahmad
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#Baytshusmo

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Content Optimization for Social networks, along with Twitter 101
Arabic

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Transcript of "#Baytshusmo"

  1. 1. Khaled ElAhmad @Shusmo #BaytShusmoApril 18th 2013
  2. 2. A US/Jordanian Social Media Trainer with the ability to translate concepts into strong social media campaigns. Managing Zain JordanMy Bio Social Media and most recently served as the Digital Director for the Jordanian Government, where he managed social media for the Prime Minister and the Government as a whole. Managing and consulting public and private brands, he was listed as one of Top 100 Most Influencer Arabs on Twitter in 2012.
  3. 3. TraditionalMarketing
  4. 4. InternetMarketing
  5. 5. Social Media
  6. 6. Social Media
  7. 7. Social Media
  8. 8. HumanizingYour Brand
  9. 9. HumanizingYour Brand
  10. 10. HumanizingYour Brand
  11. 11. HumanizingYour Brand
  12. 12. HumanizingYour Brand
  13. 13. Keywords - - - -
  14. 14. RSSReally Simple Syndication
  15. 15. Listening Tools
  16. 16. Listening Tools
  17. 17. Listening Tools
  18. 18. Scheduling your Posts / Tweets
  19. 19. Automating your Posts / Tweets
  20. 20. URL Shortener
  21. 21. On-ClickSharing
  22. 22. Stats onAnyone who clickedon your Link
  23. 23. Measures 400Online & Offline Variables
  24. 24. Measures Top Arabs onTwitter Using Multiple Tools
  25. 25. Listing over 30,000 Arabs on Twitter
  26. 26. Digital Media Plan
  27. 27. http://quozio.com http://recitethis.comhttp://quotescover.com
  28. 28. Engaging Content
  29. 29. Engaging Content - - – – - - - - “Polls” -
  30. 30. Engaging Content
  31. 31. Conversational Calendar https://docs.google.com/file/d/0B3bwK8UTy-5xTXNxQ0tUR1lXdWM/edit?usp=sharing https://docs.google.com/file/d/0B3bwK8UTy-5xOEdoYWFDX3VRdFU/edit?usp=sharing
  32. 32. Twitter
  33. 33. TwitterFollowers Following
  34. 34. Twitter
  35. 35. Twitter- - - - -
  36. 36. Twitter
  37. 37. Shusmo Twitter Shared Followers Lana4Z11,520 150 850
  38. 38. Shusmo Twitter Shared Followers ipsosMENA11,520 150 700
  39. 39. Twitter
  40. 40. Twitter
  41. 41. Twitter
  42. 42. Twitter#Amman #KSA #ReformJO #Mish3aib#Marketing #HR #SMJU2 #AmmanTT
  43. 43. Twitter
  44. 44. Twitter
  45. 45. Twitter
  46. 46. Twitter- Don’t be an EGG Head!- Give credit where credit is due- Be yourself- If you can’t say it in real life don’t say it on twitter- Please don’t post the same post from multiple accounts- Give more than you take- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
  47. 47. Facebook
  48. 48. twitter
  49. 49. Facebook
  50. 50. Facebook
  51. 51. Khaled ElAhmad @Shusmo #BaytShusmo April 18th 2013 Presentation:Slideshare.net/kelahmad
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