1. Text Message Marketing Tips
For Your Barber Shop
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Reliable, INSTANT Reach
Benefits of Text Message Marketing
Permission-Based (Opt-In)

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Cut Down on “No-Shows”
Can Go Viral
Benefits of Text Message Marketing
Builds Customer Loyalty

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Clients List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Grooming
Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  Barber Shop
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to BARBERand Get $5 Off Your NextVisit

11. Text Message Marketing Ideas
For Your Barber Shop
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use
Appointment
Reminders to
Cut Down on “No-
Shows”
Offer Mobile
Coupons and
Discounts
Send Text
Message Offers
on
Slow Days to
Increase Traffic

12. Text Message Marketing
Ideas
For Your Barber Shop
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Clients
Helpful
Grooming Tips
from Time to
Time
Alert Clients to
the Availability
of New
Products and
Services
Send Your
Clients Special
Instructions
Before an
Appointment

13. Text Message Marketing
Ideas
For Your Barber Shop
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the
Use of QR
Codes to Direct
People to Your
Website, etc.
Start a
“Frequent
Customer”
Loyalty
Program to
Get Repeat
Business
Run a Birthday
Rewards
Program

14. Text Message Marketing
Ideas
For Your Barber Shop
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages to
Your Clients
Communicate
Efficiently With
Staff Members
Conduct Client
Satisfaction
Surveys and
Polls

15. Different Types of Text
Marketing Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Message
Uses

16. Different Types of Text
Marketing Campaigns
Types of Text
Marketing
Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie

17. Let’s Take a Closer Look at These…

18. EXAMPLE
Mr. Smith, you
have an
appointment
with Barber Spot
on January 6th
at
3pm. Please call
555-555-5555 if
you can not
make it.
ConfirmationConfirmation

19. EXAMPLE
Mr. Jones, it’s
time for your
monthly Hair
Cut. Please
contact Barber
Spot at 555-
555-5555 to
schedule.
ReminderReminder

20. EXAMPLE
Mr. Brown, I am
sorry, but we had
to cancel your
appointment with
Barber Spot on
Jan 9th
. Please call
us to reschedule
at 555-555-5555
CancellationCancellation

21. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off of any Item
at Barber Spot.
EXP 5/15

22. EXAMPLE
Spend $20 or
more at Barber
Spot and
receive $2 OFF
your next visit
when you show
this text. EXP
5/15
SpendSpend
MoreMore

23. EXAMPLE
Purchase Two
Services at
Barber Spot and
receive 50%
OFF the 2nd
Service! EXP
5/15
PurchasePurchase
MoreMore

24. EXAMPLE
Purchase any
service at
Barber Spot and
receive any
service (up to
$10) for FREE.
EXP 5/15
Get aGet a
FreebieFreebie

25.  Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders

26. How to Use QR Codes
 Send Users to an Online
Video Tour of Your Shop
 Send Users to Your Photos
and Social Media Sites
 Send Users to Online
Testimonials from Your
Happy Clients

27. How to Use QR Codes
Send Viewers to Your
Coupons and Discount Offers
Put Your QR Codes on ALL
Marketing Materials

28.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Barber
Shop’s Name in Your Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

29.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message Marketing
Mistakes To Avoid

30. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com