Epc barbershop presentationzzzz

RESEARCH
ASSIGNMENT
EFFECTIVE PUBLIC
COMMUNICATION
[COM 30103]
ENGLISH 2
[ENGL 0205]

INTRODUCTION
• Compare two businesses, a barbershop and a salon
at different locations.
• The barbershop is located in SS14, Subang Jaya,
Selangor whereas the salon is located in Senawang,
Negeri Sembilan.
• Compare their differences between these two
businesses.

NATURE OF BUSINESS
BARBERSHOP
• Social interaction and public discourse.
• Provide services such as hair cut, groom and style.
• Additional services such as massages, shaving and
trimming of nose hair.

NATURE OF BUSINESS
BARBERSHOP
• They do not include hair wash, hair dye, hair perming and
hair treatment.
• Their customers are mainly males.
• Their price range are rather low.

INTERVIEWEE
Name: Kalaiarasan Javen
Age: 49
Position: Supervisor

BACKGROUND
ESTABLISHED IN:
1986
LOCATION:
7, SS14/1, 47500
Subang Jaya, Selangor
ATMOSPHERE:
Clean and neat
CUSTOMER:
All ages, mostly male
customers, mainly
Chinese followed by
Indians and Malays
OWNER:
Mr. Bushpa Nathan
PRICING:
Low range, starting
from RM 7 onwards
SERVICES:
Haircut, shaving
and massage
NO. OF EMPLOYEES:
3
NO. OF BRANCHES:
7

CLAIROL UNISEX HAIR STYLE BEAUTY SALOON

NATURE OF BUSINESS
BEAUTY SALON
• Cosmetic treatments for men and women.
• Provide services such as hair cut, hair dye,
hair perming and hair treatment.

NATURE OF BUSINESS
BEAUTY SALON
• Their price range are slightly higher, as their
grooming skills and product used are more
professional and pricey.
• Some salon provide extra services such as
manicures, pedicures, massage and facials.

INTERVIEWEE
Name: Alexander Tan
Age: 24
Position: Owner’s daughter,
Senior Stylist

BACKGROUND
ESTABLISHED IN:
1983
LOCATION:
69, Kampung Baru
Rahang, 70450
Seremban, Negeri
Sembilan
ATMOSPHERE:
Old shop lot,
Stuffy.
CUSTOMER:
All ages, both genders,
mostly Chinese.
OWNER:
Clairol Lee
PRICING:
Low Range, starting
from RM15 onwards
SERVICES:
Haircut, Perming,
Dye, Treatment.
NO. OF EMPLOYEES:
4
NO. OF BRANCHES:
None

MOTIVE
• Salon was a successful business during 1983.

MOTIVE
JASMEN HAIR DRESSING SALON
• Only have basic grooming skills.
• Enough money as capital to open a barbershop.
• Sustain his family.

SERVICES
• Haircut
• Hair dye
• Hair perm
• Hair treatment

SERVICES
• Haircut
• Shaving
• Massage

CHALLENGES & OBSTACLES
• Barbershop next to this salon.
• Demanding customers.
• Location – Rural environment.
• Space of the salon.

CHALLENGES & OBSTACLES
• Another barbershop located next to it.
• Space of the shop.

STRATEGIES
• Travel to overseas to learn new skills and trend from the local hair
dresser.
• Provide high quality services.

RECOMMENDATION
• Install some cabinets .
• Lightings should be added.
• Expand their salon.
• Replace old decorations with
new and attractive decorations.
• Buy an advertising space on
Facebook.

RECOMMENDATION
• Expand the space of the salon.
• Replace the cushions of the barber
chairs.
• Replace the cabinets with new
cabinets.
• Buy a salon trolley to keep the tools
neatly.
• Give out more flyers and promotions.

SUMMARY
Content Clairol Unisex Hair Style Beauty Saloon Jasmen Hair Dressing Salon
Nature of Business - Cosmetic treatments for men and
women
- Price range are slightly higher
(RM15 onwards)
- Customers are mainly
males
- Price range are rather
low (RM 7 onwards)
Motives - Successful business during 1983 - Only have basic
grooming skills
- Only have enough
money to open a
barbershop
- Sustain his family
Services - Haircut, Hair dye, Hair perm and
Hair treatment
- Haircut, shaving and
massage

Challenges and
Obstacles
- Barbershop next to this saloon
- Demanding customers
- Location- Rural environment
- Space of the saloon
- Space of the shop
- Another barbershop
located next to it
Strategies - Learn new skills from local hair
dresser in overseas
- Provide high quality services
N/A
Recommendations - Install new cabinets
- Add more lightings
- Expand their salon
- Add new decorations
- Buy and advertising space on
Facebook
- Install new cabinets
- Replace the cushions of
the barber chair
- Expand their salon
- Buy a salon trolley
- Give out more flyers
and promotions

CONCLUSION
• Jasmen Hair Dressing Salon is more commercially
stable.
• They have more branches.
• Their location is more happening.
• They are able to attract more customers.

REFERENCES
• Barber's History - Cleaning Services and Styling for the Head and Face. (n.d.). Retrieved
November 23, 2014, from http://thehistoryofthehairsworld.com/barbers_history.html
• Clifton, H., & Sutcliffe, A. (1994). Business information systems (5th ed.). New York: Prentice
Hall.
• English, A., & English, L. (2009). Northstar 4, reading and writing (3rd ed.). White Plains,
N.Y.: Pearson Longman.
• Favorites. (n.d.). Retrieved November 14, 2014, from
http://webpages.charter.net/bobbyrutledge/History Of Barbering.htm
• Israel, D. (2008). Data analysis in business research a step-by-step nonparametric
approach. Los Angeles: Response.
• Langan, J. (2002). English skills with readings (5th ed.). Boston: McGraw-Hill.
• Lesikar, R. (1981). Report writing for business (6th ed.). Homewood, Ill.: R.D. Irwin.
• Weissberg, R., & Buker, S. (1990). Writing up research: Experimental research report writing
for students of English. Englewood Cliffs, NJ: Prentice Hall Regents.
• Welcome to National Association of Barber Boards. (n.d.). Retrieved November 17, 2014,
from http://www.nationalbarberboards.com/history.htm
• Yaacob R. (2002). A report writing guide. Ampang: Imformation Retrieval Services.
•

GROUP MEMBERS :
JANICE LEE JUEN YUNG ( 0318695)
AGNES YEO SHU YUAN ( 0318668 )
KONG XHIANG LYNN ( 0317730 )
CHONG YI QI ( 0304898 )
ROY YIEK CHIN HIENG ( 0317726 )
NIK AFIQ AMADI ( 0317749 )
SYED ASWAD ( 0318625)

Epc barbershop presentationzzzz

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