This document provides tips for using social media as a busy professional. It recommends using LinkedIn to build your professional network and participate in relevant communities. It also suggests monitoring who talks about you online and creating your own social media group. The document outlines initial and ongoing steps for setting up profiles on sites like LinkedIn, Facebook, and Twitter and engaging with contacts on these platforms. It emphasizes combining online and offline networking for best results and encourages professionals to experiment to find what social media approaches work for them.

1. Social Media for
Busy Professionals
Kate Bladow
Strategist, Powered Pursuits

2. Building Your Network

3. Who Is in the Room?
Who are you?
Are you using
any social
networks?
Why?Which ones?

4. You’ve Been Networking
Coffees Bar EventsMeetings
Conferences
Happy
Hours
Fundraisers
Trainings

5. You Have a Network

6. Supplement Your
Networking
LinkedIn TwitterMeetings
ConferencesBlogs
Fundraisers
Facebook

7. A Hypothesis
Social networking works best when
combined with offline networking.

8. Getting on the Same Page

9. Some Examples

10. Facebook
Personal Profile

11. Facebook
Page

12. Facebook
Post

13. Facebook
Likes and
Comments

14. Facebook
Mention people or organizations in
your posts and comments with @.

15. Twitter
Tweet:
140 characters or less

16. Twitter
Handle/Username

17. Twitter
Hashtag

18. LinkedIn
Personal
Profile

19. LinkedIn
Company Profile

20. LinkedIn
Connects people
to company profile
automatically

21. What Have You Found
Useful?

22. My Suggested Plan
• Use LinkedIn.
• See who is talking about you.
• Participate in a community.
• Create your own community.

23. At First,You’ll
• Sign up.
• Set up your profile.
• Add connections.
Going Forward,You’ll
• Add connections.
• Update profile.
• Respond to messages.
Create a LinkedIn Profile

24. Why?
• Shows up when someone searches
for you online.
• Reminds people about you when
you add new connections, update
your profiles, or post news.
• Helps to identify resources.

25. See Who Is Talking
About You

26. What You Need To Do
At First,You’ll
• Set up keyword alerts.
• Sign up for a news
reader.
Going Forward,You’ll
• Review material.
• Tweak keywords.

27. Why?
• Know who is talking about you.
• Keep abreast of what’s happening.
• Can respond as appropriate.

28. Participate in a
Community
At First,You’ll
• Find the right
community for you.
• Get to know the
community's culture.
Going Forward,You’ll
• Participate.
• Add value.

29. Finding a Community

30. Create Your Own
Community
At First,You’ll
• Set up the group.
Going Forward,You’ll
• Create content.
• Let people know
about the group.
• Manage the group.

31. Several Options

32. Why?
• Engage more people.
• Can post more content.
• Have more control.

33. Tips

34. More Than 1 Account?

35. Tips
• Be a person and remember there are
people on the other side.
• Post whatever you want, but be ready
to live with the consequences.
• Mix personal and professional. Or don't.
It's up to you.

36. Tips
• Make it a good habit.
• Watch what other people do and then
figure out your style.
• No one knows what their first post
should be. Just post something and get
it over with.

37. Any More Tips?

38. Contact Information
Kate Bladow
Founder & Strategist, Powered Pursuits
presentations@poweredpursuits.com