Social Media DefinedOnline tools that allow people to create and share content• Collaborative projects • Social networking sites (Wikipedia) (Facebook)• Blogs and microblogs • Virtual games worlds (Twitter) (World of Warcraft)• Content communities • Virtual social worlds (YouTube) (Second Life)
The Process Set a goal Collect Reflect baseline & revise data Evaluate Try it
Is It Worth It? E-newsletter Open Facebook Website Twitter Twitter Blog Blog Subscribers Rate (%) Friends Visits Posts Followers Posts TrafficBaseline 2000 23 10 4200 10 3 0 0January 2225 29 30 5400 5 10 1 325February 2275 27 60 5000 20 25 3 850March 2375 22 87 5600 50 60 7 650• Record the baseline • Look at trends• Start simple • Give it time• Look to your goal for • Don’t forget to what to track translate numbers into $ or services
What Do You Count?• Engagement – Likes, retweets – Subscribers, followers – Comments, click throughs, opens• Don’t forget qualitative data• Tools – Listening – Google Analytics – You Tube Insight – Face Book Insights
General Tips• Start small.• Be present and engaged.• Watch what other people do and then figure out your style.• Mix personal and professional. Or dont.• No one knows what their first post should be. Just post something and get it over with.
General Tips• Make it a good habit.• Be a person & remember that people are on the other side.• Post what you want, but be ready to live with the consequences.• Combine your online and offline networking for the greatest impact.