New Media and Social Benefit

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A presentation at the Social Enterprise Alliance Mid-Atlantic Summit in September 2012.

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New Media and Social Benefit

  1. 1. NewMedia &SocialBenefit
  2. 2. The WorldIs Built On
  3. 3. Baltimore’s NetworksDave Troy’s http://peoplemaps.org/
  4. 4. Social Media Is All AboutRelationships
  5. 5. Social Media DefinedOnline tools that allow people to create and share content• Collaborative projects • Social networking sites (Wikipedia) (Facebook)• Blogs and microblogs • Virtual games worlds (Twitter) (World of Warcraft)• Content communities • Virtual social worlds (YouTube) (Second Life)
  6. 6. EverythingYou Know Is
  7. 7. Social Media Myths“My people aren’t on social media.” “We should be on all of the sites. It’s free.” “We’ll get an intern & let them do it.” “We’ll make a lot of money without a lot of work.”
  8. 8. “My people aren’t on social media.”
  9. 9. “My people aren’t on social media.”
  10. 10. “My people aren’t on social media.”
  11. 11. Social Media Myths “We should be on all of the sites. It’s free.”“We’ll get an intern & let “We’ll make a lot of money them do it.” without a lot of work.”
  12. 12. Social Media Myths “We’ll get an intern & let them do it.” “We’ll make a lot of money without a lot of work.”
  13. 13. Social Media Myths “We’ll make a lot of money without a lot of work.”
  14. 14. Back To The
  15. 15. Some Examples Quick Stats Vocabulary > 955M monthly Profiles active users Pages Groups > 552M daily active Friends users(June 2012)
  16. 16. Quick Stats Vocabulary > 340M tweets daily Tweets > 1.6B search queries Retweets > 140M users Lists Followers(March 2012)
  17. 17. Quick Stats Vocabulary > 175M members Profiles Contacts ~4.2B searches in Companies 2011; likely 5.3B in Groups 2012(August 2012)
  18. 18. Quick Stats Vocabulary > 4B hours of video Channels watched each Uploads month Playlists > 800M unique visitors monthly(April 2012)
  19. 19. Blogging Quick Stats Vocabulary > 181 million blogs Posts Comments • Mostly well RSS Feeds educated women, News Reader 18-34(March 2012)
  20. 20. Together Your Process
  21. 21. The Process Set a goal Collect Reflect baseline & revise data Evaluate Try it
  22. 22. Is It Worth It? E-newsletter Open Facebook Website Twitter Twitter Blog Blog Subscribers Rate (%) Friends Visits Posts Followers Posts TrafficBaseline 2000 23 10 4200 10 3 0 0January 2225 29 30 5400 5 10 1 325February 2275 27 60 5000 20 25 3 850March 2375 22 87 5600 50 60 7 650• Record the baseline • Look at trends• Start simple • Give it time• Look to your goal for • Don’t forget to what to track translate numbers into $ or services
  23. 23. What Do You Count?• Engagement – Likes, retweets – Subscribers, followers – Comments, click throughs, opens• Don’t forget qualitative data• Tools – Listening – Google Analytics – You Tube Insight – Face Book Insights
  24. 24. General Tips• Start small.• Be present and engaged.• Watch what other people do and then figure out your style.• Mix personal and professional. Or dont.• No one knows what their first post should be. Just post something and get it over with.
  25. 25. General Tips• Make it a good habit.• Be a person & remember that people are on the other side.• Post what you want, but be ready to live with the consequences.• Combine your online and offline networking for the greatest impact.
  26. 26. Your
  27. 27. What Are Your Fears?• I’m too busy.• Staff will embarrass the organization.• Public will criticize our organization.• Others?
  28. 28. Resources• Idealware - http://idealware.org/• TechSoup - http://www.techsoup.org/• NTEN - http://www.nten.org/• Tech & Social Change Baltimore - http://www.meetup.com/Tech-Social-Change-Baltimore/
  29. 29. Contact InformationKate BladowFounder & StrategistPowered Pursuitskbladow@poweredpursuits.com(406) 431-5597

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