LISTEN, COMMUNICATE, ENGAGE      Fundraising and Social Media                Kate Bladow & Kevin Griffin Moreno           ...
Case Study: Baltimore Brew
Case Study: Baltimore Brew
Nonprofits & Social Media: The StatsBetween 2010 & 2011: 19% increase in overall online giving Number of gifts rose by 20%...
Listen                 Communicate                  Social Media                    SuccessAdjust                         ...
Listen – Know Your Audience  Prospects  Current Donors  Board Members  Volunteers  Staff  Practitioners
Listen – Know Your Media
Listen – Know Your Field                                      NTEN                                   Idealware            ...
Listen
Listen
Listen         Questions?
CommunicateWhat’s Your Social Media Strategy?  Why are you getting involved in social media?  Who do you want to engage?  ...
CommunicateDifferent Platforms, Different Styles     I like Obrycki’s crabcakes     I’m eating #crabcakes right now @obryc...
CommunicateContent, Timing, and Tone                  Create good content                  Use a dashboard                ...
Communicate      Questions?
EngageStart conversationsForge emotional connectionsBuild relationshipsInspire your audiencesMotivate them to actionMove t...
EngageGive Them Something                        Be responsive                        Ask for things                      ...
Engage     Questions?
Evaluate – Is It Worth It?                E-newsletter    Open      Facebook   Website   Twitter    Twitter    Blog     Bl...
Evaluate – What Do You Count?Engagement Likes, retweets Subscribers, followers Comments, click throughs, opensDon’t forget...
Evaluate      Questions?
Adjust (and Grow) What could you do       Be honest differently?            Be authentic What do you like that   Keep lear...
Adjust         Questions?
A Thousand Points of Like: Raising Money Through Social Media Channels
A Thousand Points of Like: Raising Money Through Social Media Channels
A Thousand Points of Like: Raising Money Through Social Media Channels
A Thousand Points of Like: Raising Money Through Social Media Channels
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A Thousand Points of Like: Raising Money Through Social Media Channels

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A presentation with Kevin Griffin Moreno for the Association of Fundraising Professionals in May 2012.

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A Thousand Points of Like: Raising Money Through Social Media Channels

  1. 1. LISTEN, COMMUNICATE, ENGAGE Fundraising and Social Media Kate Bladow & Kevin Griffin Moreno May 7, 2012
  2. 2. Case Study: Baltimore Brew
  3. 3. Case Study: Baltimore Brew
  4. 4. Nonprofits & Social Media: The StatsBetween 2010 & 2011: 19% increase in overall online giving Number of gifts rose by 20%. Online monthly giving rose from 5% to 8% 35% online revenue = direct email appeals 65% online revenue = web giving Source: M+R Research Labs & NTEN, 2012 eNonprofit Benchmarks Study
  5. 5. Listen Communicate Social Media SuccessAdjust Engage Evaluate
  6. 6. Listen – Know Your Audience Prospects Current Donors Board Members Volunteers Staff Practitioners
  7. 7. Listen – Know Your Media
  8. 8. Listen – Know Your Field NTEN Idealware TechSoup Network for Good Care2’s Frogloop MashableChronicle of Philanthropy Beth KanterNonprofit Quarterly Allison FineThe Nonprofit Times Kivi Leroux Miller Zoetica Media
  9. 9. Listen
  10. 10. Listen
  11. 11. Listen Questions?
  12. 12. CommunicateWhat’s Your Social Media Strategy? Why are you getting involved in social media? Who do you want to engage? What do you want them to do? Which platforms are most appropriate? Who is responsible for updates? How integrated are fundraising & communications?
  13. 13. CommunicateDifferent Platforms, Different Styles I like Obrycki’s crabcakes I’m eating #crabcakes right now @obryckis My skills include crabcake eating Here’s a picture of Obrycki’s crabcakes Watch this video of me eating crabcakes Read my review of dinner at Obrycki’s
  14. 14. CommunicateContent, Timing, and Tone Create good content Use a dashboard Update regularly Time posts appropriately Causes, not orgs. Strike the right tone
  15. 15. Communicate Questions?
  16. 16. EngageStart conversationsForge emotional connectionsBuild relationshipsInspire your audiencesMotivate them to actionMove them up the ladder
  17. 17. EngageGive Them Something Be responsive Ask for things Promote events Offer exclusives Host tweet-upsPhoto by Peter Henman
  18. 18. Engage Questions?
  19. 19. Evaluate – Is It Worth It? E-newsletter Open Facebook Website Twitter Twitter Blog Blog Subscribers Rate (%) Friends Visits Posts Followers Posts TrafficBaseline 2000 23 10 4200 10 3 0 0January 2225 29 30 5400 5 10 1 325February 2275 27 60 5000 20 25 3 850March 2375 22 87 5600 50 60 7 650 Record the baseline Look at trends Start simple Give it time Look to your goal for Don’t forget to what to track translate numbers into $ or services
  20. 20. Evaluate – What Do You Count?Engagement Likes, retweets Subscribers, followers Comments, click throughs, opensDon’t forget qualitative dataTools Listening Google Analytics You Tube Insight Face Book Insights
  21. 21. Evaluate Questions?
  22. 22. Adjust (and Grow) What could you do Be honest differently? Be authentic What do you like that Keep learning other people do? Know your allies and Would you want to use them read the information you posting? Integrate into your existing campaigns How can you have fun? Create a social media team
  23. 23. Adjust Questions?

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