So, I Created a Profile, Now What? (Social Media 101 for Fundraisers)

313 views

Published on

A presentation with Kevin Griffin Moreno for the Association of Fundraising Professionals in April 2012.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
313
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

So, I Created a Profile, Now What? (Social Media 101 for Fundraisers)

  1. 1. SocialMedia 101 forFundraisers
  2. 2. We All Network
  3. 3. But Now It Doesn’t Just Look Like…
  4. 4. It Also Looks Like…
  5. 5. Some Examples Quick Stats Vocabulary > 845M monthly Profiles active users Pages Groups > 425M daily active Friends users(December 2011)
  6. 6. Facebook Tips 1. “Friend” judiciously 2. Know your audience 3. Update regularly 4. Don’t over-share 5. Keep it interesting 6. Reply to comments 7. Feel free to ignore 8. Use privacy settings
  7. 7. Quick Stats Vocabulary > 100M monthly Tweets active users Retweets > 50M daily active Lists users Followers > 400M unique visitors per month(September 2011)
  8. 8. Quick Stats Vocabulary > 150M members Profiles Contacts • Almost 4.2 billion Companies searches in 2010 Groups(February 2012)
  9. 9. Quick Stats Vocabulary > 2 billion videos Channels streamed daily Uploads Playlists • 100 million unique visitors monthly(April 2012)
  10. 10. Blogging Quick Stats Vocabulary > 181 million blogs Posts Comments • Mostly well RSS Feeds educated women, News Reader 18-34(March 2012)
  11. 11. Listen First!
  12. 12. Listening Demo
  13. 13. The Process Set a goal CollectReflect baseline& revise data Evaluate Try it
  14. 14. General Tips• Start small.• Be present and engaged.• Watch what other people do and then figure out your style.• Mix personal and professional. Or dont.• No one knows what their first post should be. Just post something and get it over with.
  15. 15. General Tips• Make it a good habit.• Be a person & remember that people are on the other side.• Post what you want, but be ready to live with the consequences.• Combine your online and offline networking for the greatest impact.
  16. 16. Resources• Idealware - http://idealware.org/• TechSoup - http://www.techsoup.org/• NTEN - http://www.nten.org/• Tech & Social Change Baltimore - http://www.meetup.com/Tech-Social-Change-Baltimore/
  17. 17. Contact InformationKate BladowFounder & StrategistPowered Pursuitskbladow@poweredpursuits.com(406) 431-5597Kevin Griffin MorenoSenior Program OfficerBaltimore Community Foundation410-332-4172, ext. 147kmoreno@bcf.org

×