How to structure your 10 minute presentation

1. Kath Bonner-Dunham 7th May 2013
10 Minute Presentation
The Philosophy
How to Structure
Language of Impact
Top Tips

2. Kath Bonner-Dunham 7th May 2013
5
Seconds
to first
IMPRESS
55
Minutes
to
EDUCATE
5
Referrals
From this
CONNECTION
5
Minutes
to
CONNECT
5
Hours
to
CONVERT
Rapport to Referral

3. Kath Bonner-Dunham 7th May 2013
Why?
• Build your Platform
• Visibility / Credibility
• Positioning Expertise
• Products / Services
• Educate, Motivate, or Train
• Attract Referrals
• Develop Skills
• Gain Confidence
• Opportunity to Practice

4. Kath Bonner-Dunham 7th May 2013
The Philosophy

5. Kath Bonner-Dunham 7th May 2013
Preparation
Topic
Audience
Outline Prompts
TimeResearch
Message
Practice

6. Kath Bonner-Dunham 7th May 2013
Story Telling
• Beginning
• Middle
• End

7. Kath Bonner-Dunham 7th May 2013
Rule of Three
Good
Ugly
Bad
Present Information in groups
of three
• Blood, Sweat & Tears
• Friends, Romans & Countrymen
• Faith, Hope &Charity
• Mind, body & spirit
• Stop, Look & Listen

8. Kath Bonner-Dunham 7th May 2013
Rule of Three
Consider:
• What kind of business do you want to develop?
• What are the most important parts of your business?
• What outcome or referrals do you want?
Three KEY Aspects or Examples
ASK !

9. Kath Bonner-Dunham 7th May 2013
From “The Language of Impact” Joel Roberts
Language of Impact

10. Kath Bonner-Dunham 7th May 2013
Top Tips
Dress to impress – Suitable for your sector
Structure – Beginning, Middle & end
Preparation & Practice – practice, practice, practice
Rule of 3 – 3 Key aspects or examples
Slow Down – Pace yourself for the time
Stay calm – Breath and relax
Visuals – use visuals and prompts
Impact – Use the language of impact
DO NOT SELL – be open for clients to buy

11. Kath Bonner-Dunham 7th May 2013
Remember
• Opportunity to explain more
• No one is expert speaker
• Safe place to practice
• Enjoy yourself
• Be open & honest
• Leave time for Questions