The Codex of Business Writing Software for Real-World Solutions 2.pptx
Leveraging Social Media: Call 4
1. LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFIT Listening Cohort GroupConference Call 4: August 2, 2011 Track 1: Beginner Julie Pippert and Beth Kanter, Zoetica
2. Welcome! If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166 Please use *6 to Mute your conference line While we’re waiting for everyone to arrive Type into the chat: What is your burning question about effective listening?
3. This call is being recorded * 2 Flickr Photo by Malinki
4. LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFIT Listening Cohort GroupConference Call 4: August 2, 2011 Track 1: Beginner Julie Pippert and Beth Kanter, Zoetica
6. Agenda Roll Call (5 minutes)Where we’ve been, where we’re headed (15 minutes)Listening Experiment: Reports(15 minutes)Peer Assist (20 minutes) Reflection and Next Call (5 minutes)
7. Roll Call: Phone/Voice When I call your name, Unmute by *7, say hello and Mute by *6
8. Wiki: Remember Your Journals http://zoetica-training.wikispaces.com/Participants+Track+1 Reflections to add as you: What did you do? What did you learn?What is not yet clear?
9. Learning Culmination WorkshopWeek of October 10th Face-to-Face Workshop Present your experiment: What you did Results Lessons Learn Ignite Style Presentation OR Small Group Verbal Presentation
13. This includes: -identifying your keywords and doing searches -cutting and pasting the urls of those searches into your reader software -organizing your initial set up so it makes sense -daily habit of reading, analyzing, and reporting -maintaining your system -reporting What did you put into practice?Where did you get stuck?What help do you need?
17. Once A Month: Look at Your Reports ….. ACTION: Summarize what you’ve learned related to your program, brand, or issue. What decisions can you make? Describe in a sentence any ideas for applying the information in your outreach, messaging, program improvement, etc New Ideas for content, programs, etc. Influencers: Identify any individuals that you think may be influencers in the social media space that you want to cultivate Engagement: Where have you engaged with individuals? DISTRIBUTION: Who should receive a copy of the report?
18. Regular Time for Reflection Are the topics of conversation changing? Is the tone, sentiment, or volume changing? Where are the most interesting conversations taking place? What does this mean for your strategy or programs? How can you use the information to improve what your are doing? Is there great content (stories) that you can repurpose elsewhere?
21. Type into Chat: What is one thing you are going to do for your Listening experiment before we meet again?Check out the Twitter experiment on the wiki: http://zoetica-training.wikispaces.com/twitter Homework: Have a Listening Report Ready for the September Call Listening Template on the Wiki Notes on the Wiki, Next Meeting September 13th
Editor's Notes
Official Welcome
Pre-Conference CallInformation for Participants Login Information866-740-1260Code: 740-5939http://www.readytalk.comTechnical InformationAs people arrive, welcome them by name – tell them you’ll be getting starting promptly on the hourAs people arrive, remind them about mute and un mute commands and ask them to mute their phonesEvery few minutes give a count down until you’re getting startingAs new people arrive, tell them who is already on the line – give organization name, person name Tell people that the conference call is going to be interactive and that each person is going to have an opportunity to speak or type into the chat
http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
Official Welcome
The reason we’re asking you to keep a journal is because it will make the final face-to-face workshop the week of October 10th easier.
You will have to participate in the peer share workshop the week of October 10th and finish your experiment to be eligible.
http://www.flickr.com/photos/pasukaru76/5268559005/Last month we shared the steps for doing all the heavy lifting ….The heavy lifting of listening is:-taking your keywords and doing searches-Cutting and pasting the urls of those searches into your Reader software-Organizing your initial set up so it makes senseThen it comes down to making it a habit of daily reading, analyzing and reporting on what you learnand maintaining your system – adding/deleting feeds
Here is a report template – you might want to review weekly and summarize on one page and share with people in your organization.
Peer Discussion (15 minutes)Now It is Time for Us To Ask/Answer Questions and Share TipsLet’s go in alphabetical order by organization name. I want to give everyone a chance to speak for a few minutes. So, please be brief as possible. If you don’t want to talk that’s okay too – just let me know.Call out the organization, tell them to unmute – and ask:What questions do you have about tips just shared?What will you put into practice this month?
Reflection and Closing (5 minutes)I want everyone to take a silent minute and reflect on what steps you need to do this month before we meet again for your Listening experiment. Type it into the chat.
