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1	
  
GEMMA CRAVEN | JULY 25, 2014
How to Prepare
Your Social Program for
Christmas in July
2	
  
!  Establish a relationship with fans and
advocates
!  Use content and listening to define your social
voice
!  Plan to surround the customer where they are
in the Holidays
!  Outline your paid strategy
!  Set your social goals early
Agenda
Photos courtesy of Victoria Pickering via Flickr (https://www.flickr.com/photos/vpickering/). The licensor does not endorse Spredfast
or the use of the imagery. Photo has been transformed from original. License: https://creativecommons.org/licenses/by/2.0/
2	
  
3	
  3	
  
and plan ahead now for year end, AKA
"Christmas in July”.
Social marketers should
learn from retailers
Establish a
relationship with
customers and
advocates early
5	
  
to engage with consumers or to work on
creating brand advocates – find those
advocates who are already talking about
you and build a relationship with them
starting NOW.
Don’t wait
until November
6	
  6	
  
Define
your social voice to stand
out from the crowd
7	
  
Define your social voice and use
content to further develop it in social
channels, so that come the end of
year rush, your fans clearly know who
you are and what you stand for.
Plan early to surround
the customer where
they are
9	
  
your end target’s daily routine will be
different during the Holiday period and
then design a social program that will
reach them. Bring internal partners with
you when planning to secure the approvals
you need from the outset.
Think about how
10	
  
Outline
your paid strategy now
10	
  
11	
  
Defining a paid strategy in July will
allow you to clearly define the goals
of a paid program, your target
audience and which social ad
products will work best to reach that
audience. It will also allow vital time
for test and learn.
Determine your goals
for the Holidays
13	
  
watertight and business aligned goals and
manage internal expectations for year-end
social media marketing programs. What are
your company’s overall goals for connecting
with customers around the holidays? And how
do your social programs feed into those goals?
This is a time to establish
14	
  14	
  
!  Establish a relationship with fans
and advocates
!  Use content and listening to
define your social voice
!  Plan to surround the customer
where they are in the Holidays
!  Outline your paid strategy
!  Set your social goals early
Conclusion
15	
  
Summer is the time
to work on holiday planning to ensure impactful
social media marketing.
15	
  
16	
  
Connect With Us
Gemma Craven
EXECUTIVE DIRECTOR, STRATEGIC MARKETS
gcraven@spredfast.com
@gemsie

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How to Prepare Your Social Program for Christmas in July

  • 1. 1   GEMMA CRAVEN | JULY 25, 2014 How to Prepare Your Social Program for Christmas in July
  • 2. 2   !  Establish a relationship with fans and advocates !  Use content and listening to define your social voice !  Plan to surround the customer where they are in the Holidays !  Outline your paid strategy !  Set your social goals early Agenda Photos courtesy of Victoria Pickering via Flickr (https://www.flickr.com/photos/vpickering/). The licensor does not endorse Spredfast or the use of the imagery. Photo has been transformed from original. License: https://creativecommons.org/licenses/by/2.0/ 2  
  • 3. 3  3   and plan ahead now for year end, AKA "Christmas in July”. Social marketers should learn from retailers
  • 5. 5   to engage with consumers or to work on creating brand advocates – find those advocates who are already talking about you and build a relationship with them starting NOW. Don’t wait until November
  • 6. 6  6   Define your social voice to stand out from the crowd
  • 7. 7   Define your social voice and use content to further develop it in social channels, so that come the end of year rush, your fans clearly know who you are and what you stand for.
  • 8. Plan early to surround the customer where they are
  • 9. 9   your end target’s daily routine will be different during the Holiday period and then design a social program that will reach them. Bring internal partners with you when planning to secure the approvals you need from the outset. Think about how
  • 10. 10   Outline your paid strategy now 10  
  • 11. 11   Defining a paid strategy in July will allow you to clearly define the goals of a paid program, your target audience and which social ad products will work best to reach that audience. It will also allow vital time for test and learn.
  • 12. Determine your goals for the Holidays
  • 13. 13   watertight and business aligned goals and manage internal expectations for year-end social media marketing programs. What are your company’s overall goals for connecting with customers around the holidays? And how do your social programs feed into those goals? This is a time to establish
  • 14. 14  14   !  Establish a relationship with fans and advocates !  Use content and listening to define your social voice !  Plan to surround the customer where they are in the Holidays !  Outline your paid strategy !  Set your social goals early Conclusion
  • 15. 15   Summer is the time to work on holiday planning to ensure impactful social media marketing. 15  
  • 16. 16   Connect With Us Gemma Craven EXECUTIVE DIRECTOR, STRATEGIC MARKETS gcraven@spredfast.com @gemsie