Research

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Research

  1. 1. RESEARCH
  2. 2. WHAT IS RESEARCH? <ul><li>Research is a tool that provide a basis for decisions to be taken when planning and producing a programme/article. </li></ul><ul><li>Research is done to reduce uncertainties. </li></ul><ul><li>It’s basic function is to give timely, understandable and meaningful information needed at different stages of a programme/article. </li></ul>
  3. 3. Research is in effect is seeking reliable answers to questions such as - <ul><li>Will the programme/article work ? </li></ul><ul><li>What went wrong ? </li></ul><ul><li>What went Wright ? </li></ul><ul><li>What to put in the programme/article ? </li></ul><ul><li>How many people watch/listen/read the article/show ? </li></ul><ul><li>What sort of people are they ? </li></ul><ul><li>..in order to increase the chances of reaching programme/article objectives. </li></ul>
  4. 4. WHY RESEARCH <ul><li>Journalists need to know the audience, how many , what sort of people why do they listen to or watch some things and not others, when are they available. </li></ul><ul><li>To be credible and in-depth. </li></ul><ul><li>In other words what happens to the product after it leaves the transmitter/press. </li></ul><ul><li>These after the event questions are the first ones that a broadcasting station/press asks. </li></ul>
  5. 5. RESEARCH METHODS – <ul><li>1. Secondary data collection </li></ul><ul><li>2. Primary data collection. </li></ul><ul><li>3. Household survey. </li></ul><ul><li>4. Telephone survey. </li></ul><ul><li>5. Mail survey. </li></ul><ul><li>6. Listening/viewing survey. </li></ul><ul><li>7. Diary method. </li></ul><ul><li>8. Internet. </li></ul><ul><li>9. Audimeter system – An electronic meter is fixed to the </li></ul><ul><li>TV/Radio which records the times of </li></ul><ul><li>tuning in switching to other channels. </li></ul>

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