6. WIIFM – Today You’ll Take Away
1. How SMM Compares to Traditional Marketing Forms
2. The “WHY” and “WHAT” Tools to Use
3. How to Move from Good to GREAT
4. Organic Lead Generation Strategies
5. How to Build YOUR Online Identity
33. Getting Started On Facebook
What
Place where you share photo’s, articles, video’s, and
information with people you know or want to build a
relationship with.
Why
• FB population larger than entire U.S.
• Networking/Brand building is done in casual
environments
How – Sign Up @ Facebook.com
Top Tips:
• Join 2-5 FB groups – facebook.com/groups.php (once logged in)
• Build a Business Oriented “Page” Facebook.com/pages
• Link Twitter and FB together via TweetDeck.com
• Link YouTube to FB
• Create specific targeted niche groups
34. Getting Started On LinkedIn
What
Build and Connect with professional people you know and trust in business
Why
• The #1 Social Networking site for professionals
• Has 50M registered users worldwide
How – Sign Up @ Linkedin.com
Top Tips:
• Connect with all past clients
• Connect with all people in your database
• Give 5-10 recommendations and get 5-10
• Use as a prospecting tool to research prospects
• link with Twitter and sync posts by adding #in
35. Getting Started On YouTube
What
One of the best/easiest ways to get your videos to the people who matter to you.
Why
• 1B videos posted per day
• #3 site worldwide
• If a picture is worth a thousand words, a video is worth a thousand pictures
How – Set up a “channel” @ youtube.com
Top Tips:
• Tip #1
• Tip #2
• Tip #3
• Tip #4
• Tip #5
36. Six Steps to Generate Qualified Leads
1 Get a blog or add blog capabilities to your web-site?
Wordpress, Blogger, Typepad, Tumblr or Posterous
2 Establish presence on LinkedIn, Facebook, Twitter and You Tube
Get in and listen. Start interacting./engaging in conversation.
3 Understand your buyers persona and then engage with content
4 Master the art of retention thru email marketing and lead
conversion
5 E3 – Content is King & Distribution is the Queen