Introduction to Social Media in Education


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Do you use Facebook, Twitter, and YouTube? Have you ever considered leveraging social media tools like these in your teaching? During this introductory online session led by Jason Rhode on 9/28/2012, we explored what social media are and the pedagogical potential for use of social media in educational settings. We set the stage for future sessions to further explore use of social media tools and the design of engaging and innovative learning activities.

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  • Jason Rhode, Ph.D.Faculty Development and Instructional Design CenterNorthern Illinois
  • Introduction to Social Media in Education

    1. 1. Introduction to Social Media in Education Social Media Series
    2. 2. PresenterJason Rhode, Ph.D.Assistant Director, FacultyDevelopment and InstructionalDesign CenterNorthern Illinois
    3. 3. Today’s Workshop• Explore what social media is and the pedagogical potential for use of social media in educational settings• Set the stage for future sessions to further explore use of social media tools and the design of engaging and innovative learning activities
    4. 4. What is Social Media?“Web 2.0 applications that have the potential toincrease interactions among individuals throughcreating and sharing” (Joosten, 2012) Photo courtesy
    5. 5. Expanded Definition…anyone can participate due to the democraticnature and the expected equality ofparticipating. Individuals participating in socialmedia arecommunicating, encoding, transmitting, anddecoding messages at a basic level. Usually, thiscommunication takes the form of user-generated content (UGC) which iscreated, shared, and gathered. Communicationis predominately efficient.
    6. 6. Expanded Definition (cont.)…The social process is distanciated through timeand space; individuals can participate anytimeand anywhere. Social interactions can equallyassist individuals in completing a task or buildingand maintaining relationships.Or more simply put, social media are: Virtualplaces where people share; everybody andanybody can share anything anywhere anytime.(Joosten, 2012)
    7. 7. Social Networking“Web based services that allow individuals to:1. Construct a public or semi-public profile within a bounded system;2. Articulate a list of other users with whom they share a connection; and3. View and traverse their list of connections and those made by others within the system”(Boyd & Ellison, 2007, para. 4)
    8. 8. Social Media vs. Social Networking Web 2.0 Social Media Social Networking Sites
    9. 9. The Networked TeacherPhoto courtesy
    10. 10. Teacher’s Guide to Social Media
    11. 11. Which of these do you use?• YouTube• Facebook• Blogs• LinkedIn• Wikis• Twitter• Flickr• SlideShare
    12. 12. Teacher’s Guide to Social Media
    13. 13. Teacher’s Guide to Social Media
    14. 14. Benefits for Educators• Opportunity for professional development without leaving the office• Way to gather resources, including publications and research• Learn new strategies through videos and blog posts• Get updates and news influencing your field• Crowdsource or gather input on questions and problems you’re trying to solve
    15. 15. Core Interaction ComponentsDiagram courtesy
    16. 16. Formal & Informal Interaction
    17. 17. Interaction MatrixDiagram courtesy
    18. 18. Pedagogical Frameworkengaging presentingstudents in material andcollaborations, concepts in aconnecting meaningful andconcepts with memorablereal-world Socially ways, guiding theapplications learning process Engaged Onlinefostering social Instruction pulling together,presence, reviewing, andproviding timely selectinginformation, content,guiding the resources, andlearning process conversations
    19. 19. Social Media Tools & Technologies Blogs Wikis Social Social Podcasts Bookmarks Networks Video Photo Sharing Sharing
    20. 20. Blog• usually maintained by an individual• regular entries of commentary, descriptions of events, or other material such as graphics or video• entries are commonly displayed in reverse- Recommended Free Blogging Tools: chronological order •• combines, text, images, and • links to other blogs • •• readers can leave comments Diagram courtesy
    21. 21. Sample
    22. 22. Wiki• “quick” website• anyone who accesses it can contribute or modify content (excluding blocked users)• uses a simplified markup language in conjunction with, or instead of HTML• often used to create Recommended Free Wiki Tools: collaborative websites and to • Wikispaces power community websites • Pbworks• Wikipedia is one of the best- • Google Sites • Google Drive known wikis Diagram courtesy
    23. 23. Sample
    24. 24. Podcast• combination of audio and/or video made available for download via syndication• files are usually retrieved with software applications (generically known as podcatchers) such as iTunes• subscribers can listen at their convenience on devices that have Recommended Podcasting Tools: intermittent, slow, or are otherwise lacking Internet access • iTunes • Downcast (mobile podcatcher)• podcatcher reads an [RSS] feed • Audioboo (mobile app for creation) (whose entries point to specific • podcasts, usually sorted by date) to • identify and retrieve the podcast Diagram courtesy
    25. 25. Sample
    26. 26. Social Bookmarks• store, organize, search, & manage bookmarks of Web pages in the “cloud”• use keywords, called “tags” to easily sort and Recommended Free Social share Bookmarking Tools:• keep some bookmarks • • private, share others • • PinterestDiagram courtesy
    27. 27. Sample Social
    28. 28. Social Networks• connections among users with shared interests, relationships, or contexts• “following” or “friending” to add a connection in your network• either public or private Recommended Free Social• used for different Networking Tools: purposes (personal, • professional, academic) • •• many networks intertwine • Google+Diagram courtesy
    29. 29. Sample Social
    30. 30. Video Sharing• media recorded either with a webcam or external video camera, then posted online to a video sharing service for distribution• video is optimized for easy viewing online and usually also able to be embedded Recommended Free Video Sharing Tools: in another website or LMS like Blackboard • • • •
    31. 31. Sample Shared
    32. 32. Photo Sharing• photos taken using either camera, or mobile device with camera, then uploaded to cloud-based service to share with others Recommended Free Photo Sharing• photos easily shared Tools: using other connected • social networks • • •
    33. 33. Sample Shared
    34. 34. Tips for Getting Started• Attend upcoming “Social Media Series” workshops offered by Faculty Development• Baby Steps…pick one tool at a time• Setup a free account on tool you select• Look for mobile app for the tool selected to use on your mobile device• Try personally and professionally before incorporating into your teaching
    35. 35. Tips for Getting Started (cont.)• Commit to be a social media participant• Build your own network• Consider including options for students to utilize social media in their course-related activities
    36. 36. Suggested Books
    37. 37. ReferencesBoyd, D. M. and Ellison, N. B. (2007). Socialnetwork sites: Definition, history, andscholarship. Journal of Computer-MediatedCommunication, 13(1).Joosten, T. (2012). Social media for educators:Strategies and best practices. San Francisco:Jossey-Bass.
    38. 38. Archives Available Online
    39. 39. Archives Available in iTunes Search “NIU Faculty Development”
    40. 40. Follow Faculty
    41. 41. Contact the PresenterJason Rhode, Ph.D.Faculty Development andInstructional Design CenterNorthern Illinois