support pour la coordination des actions de la Fondation avec les program managers réalisation: Johann Péan et Véronique de fournoux

1. PROGRAM MANAGERS HANDBOOK
HOW WE CAN HELP YOU PROMOTE THE
FOUNDATION GRASSROOTS PROGRAMS

2. Content
Introduction
• The big picture p3
Tools: Focus on:
• WEBSITE p6 • NGOs p20
• « ENGAGE » p8 • EMPLOYEES p21
• INTRANET / VOLUNTEER p9
• PRESS p10 Links table and support:
• YOUTUBE / FLICKR p13 • Links Table p23
• FACEBOOK / TWITTER p14 • Foundation support p24
• EVENTS p15

3. Communication – the big picture
• Inform • Inform
• Pitch • Be informed
• Tools : PR, Media library, • Tools : Engage, Intranet,
Website, Facebook, Twitter… Volunteer tool, Facebook,
Twitter…
Medias Employees
ATTRACT GATHER
Others NGOs
PARTNER INVOLVE
• Share • Update
• Partner • Promote
•Tools : Facebook, Twitter, •Tools : Facebook, Twitter,
Events, Website, Youtube… Events, Website, Youtube…
3

4. Tools
Facebook / Twitter Youtube / Flickr
in/external external
Engage
internal
Website
In / External Volunteer tool Intranet Events PR
internal internal in/external external
4

5. TOOLS

6. WEBSITE
ACCESS
http://www2.alcatel-lucent.com/foundation
Id: Yourfirstname
Passcode: Country2011
Status: contributor to updates
Website Website traffic is measured monthly
Foundation Presentation SUGGESTIONS FOR UPDATING PROGRAM
In / External
Publish directly or send your information to the Foundation team
Update program To insert a picture or a video, paste its embed code. Use Foundation’s
Flickr/Youtube to upload your pictures and videos
outline
Post program news: Its a blog: you can copy/paste contents (always check copyright), link to
original texts, keep it short, etc.
pictures, texts, etc.
Offer your NGO to also become a contributor
Showcase interview of
To get an extented program editor status, just ask us!
volunteers, partners, etc.
Advertise to partners  Ask for support anytime: veronique.de_fournoux@alcatel-lucent.com
or beatrice.tassot@alcatel-lucent.com
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7. Website : My first update
2 Register
1 Select your program
4 Check
7
3 Update

8. « ENGAGE »
JOIN
•Alu Foundation
Communication. For all
https://engage.alcatel-lucent.com/groups/alu-foundation
•Foundation Programs
Collaboration. Restricted to program managers community
Engage https://engage.alcatel-lucent.com/groups/employee-volunteering-for-
foundation-programs
Real-time exchange &
discussion
Internal SUGGESTIONS
Search for employees and volunteers that might be interested
Relay & post news Check keyword entries that may be related to your action such as: education,
Join groups volunteering, mentoring, women, children, etc.
Initiate and step into Promote Foundation’s “Engage” groups
discussions Create & relay surveys, share projects and events
Interconnect with Share best practices
volunteers Broadly advertise program news locally
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9. INTRANET & VOLUNTEER TOOL
Intranet
Intranet Global Link : http://all.alcatel-lucent.com
Classicle top-down information Local Links: your local intranet
Internal
 Do as usual!
 Share practical local
information
Feed global flow
Volunteer tool
Enablon / Volunteer tool Employee involvement measuring tool
As a program manager, you should encourage employees to register hours in
the tool. It will help the foundation to track and grab works and Your non profit Internal
will get $
Volunteer tool enables employees to choose a program to volunteer
Link:
Register volunteering hours
http://all.alcatel-lucent.com/wps/portal/csr/foundation/vol on a regular basis and your
To know more:
veronique.de_fournoux@alcatel-lucent.com NGO will get more money
9 sharon.methuen@alcatel-lucent.com

10. PRESS
SUPPORT
Partner with your Local PR :
Press network list by country
Foundation :
Press veronique.de_fournoux@alcatel-lucent.com
beatrice.tassot@alcatel-lucent.com
Give more visibility
Alcatel-Lucent Foundation Grantee suggested press release template
External
SUGGESTIONS
Involve country press
Link your program to media events around education, childhood, women
officers rights, caring, volunteering, etc.
Provide them with key Identify and enlarge promotion to philantropic press, CSR channels and
information NGO networks
Capitalize on partners’ Link Facebook and Twitter to those specific media
communication Associate relevant partners and active volunteers for interviews
Take advantage of Encourage to promote our partnership
press opportunities Always work with Alu press officers
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11. Alcatel-Lucent Foundation Grantee
suggested press release template
About the program About the Alcatel-Lucent Foundation
• The headline should state that the Alcatel-Lucent • The press release should include a quote from the Alcatel-
Foundation has awarded a grant to the organization and Lucent Foundation executive director
name the program.
• The Alcatel-Lucent Foundation is the philanthropic arm of
• The next couple of paragraphs should describe the goals Alcatel-Lucent and it leads the company's charitable
of the program, who it is intended to help and how the activities. With a focus on education and volunteerism, the
program will work. If possible try to include details such Foundation's mission is to support the commitment of
as how many people will be helped and in what cities the Alcatel-Lucent to social responsibility by serving and
program will operate. It would be good to have some enhancing the communities where its employees and
information about why there is a need for this program. customers live and work. To accomplish its mission, the
Foundation manages grants, corporate contributions and
employee volunteerism on a global level. It is defined as a
• The press release should include a quote from the "charitable", non-governmental, non-profit, private
organization leader. organization that receives its income from the corporation
— Alcatel-Lucent — whose name it bears. However, legally
• Link to program description on our programs website: it is an independent entity and is governed by its own
www2.alcatel-lucent.com/foundation board of trustees that is separate from the corporate board
of directors. For more information:
• visit: www.alcatel-lucent.com/csr/htm/en/ourFoundation.html
• watch foundation video: www.youtube.com/ALUFOUNDATION
Contact your Local PR: Press network list by country
 Alcatel-Lucent Foundation Grantee suggested press
release template
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12. MEDIA LIBRARY (in progress)
Please, send at least 2 pictures and videos to
populate the media library
Marcomstore, new sub-collection:
PhotographyCorporate CollectionALU_Foundation (in progress)
Ask NGOs for pictures and videos for press
Ask volunteers to organize shootings when Foundation support :
needed (Do not forget release form for veronique.de_fournoux@alcatel-lucent.com
participants) beatrice.tassot@alcatel-lucent.com
Promote the media library to media partners
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13. YOUTUBE / FLICKR
ACCESS
Youtube
http://www.youtube/ALUFOUNDATION
Id: alufoundation
Passcode: foundation
Youtube / Flickr
Store & share visuals. Leverage audiences
External Flickr
http://www.flickr.com/photos/alcatel_lucent_foundation/
Post pictures and Id: alcatel_lucent_foundation@yahoo.fr
videos Passcode: programs 2010
Create albums,
channels SUGGESTIONS
Post pictures and videos
Link to Website, Connect with partners’ youtube, vimeo, picasa and others
Create diaporamas and copy/paste « embed html »
« Engage », Facebook Most important videos can also be pushed to youtube@alu
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14. FACEBOOK/TWITTER
ACCESS
Facebook Twitter
Facebook / http://www.facebook.com/pages/Alcatel
-Lucent-Foundation/119989764727122
@alufoundation
Twitter
Interconnect with communities real-time
SUGGESTIONS
External
Identify partners’ pages and links
Share with partners Encourage volunteers’ participation
Check keywords related to our action such as: education,
Release news volunteering, mentoring, women, children, etc.
Link to relevant groups
Interconnect with all
actors Promote programs milestones with tweets, retweets, events,
etc.
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15. EVENTS
SUPPORT
Ask for local communication and Foundation
support:
Events veronique.de_fournoux@alcatel-lucent.com
Meet and share experiences beatrice.tassot@alcatel-lucent.com
Internal /external
SUGGESTIONS
Welcome NGO on Alu
sites
 Organize an internal event with the NGO to present its
activities to employees
Bring employees to
program sites Join NGO celebration activities
Check annual calendar to track important events concerning
Organize events with education, childhood, women rights, caring,
partners volunteering,etc.worldwide
Involve relevant partners and volunteers to events
Be part of existing events
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16. Examples of media events
• 2011:European year 7 March, International Children's Day of
of Volunteering Broadcasting (ICDB)
8 March, International Women's Day (IWD)
• 2011 UN- 17 May, World Telecommunication and Information
International Year of Society Day
Volunteering +10 12 June, World Day against Child Labour
8 September, International Literacy Day
• 20 Nov : Universal 5 October, World teachers day
Children’s Day
24 October, World Development Information Day
• 5 Dec: International 20 Nov, Universal Children’s Day
Volunteer Day 5 Dec, International Volunteer Day for economic
and social development
…
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17. Focus « 2011: Year of Volunteering »
• EYV2011 is an opportunity to promote our
programs locally through European commission
actions and Employee Volunteering Awards
• To know more
– http://www.europa.eu/volunteering
– http://www.eyv2011.eu/
• To participate locally:
• European commission local contacts
– National coordinating bodies
• Employee Volunteering Awards Organization
by country
– http://www.bitc.org.uk/global/european_vol
unteering_awards/countries.html
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18. Focus United Nations Volunteering Celebrations
2011: « International Year of 2011, 5 Dec : « International
Volunteering +10 » Volunteering Day »
• Celebrations and activities by international stakeholders • National IVD focal points
– http://www.worldvolunteerweb.org/fileadmin/pho – http://www.worldvolunteerweb.org/intl-vol-
todb/IYV_10/IYV%28plus%2910%20Brochure.pdf day/join/national-ivd-focal-points.html
• National contacts:
• Events by country
– http://www.unv.org/en/partners/national-office-
– http://www.worldvolunteerweb.org/intl-vol-
locations.html
day.html
United Nations Volunteering Celebrations is an opportunity to strenghten our relationships with partners and institutions locally
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19. SUM UP FOR COMMUNICATION
WITH NGOS AND EMPLOYEES

20. NGOs
Information
NGO
•Make sure we are associated with NGO
INVOLVE communication
•Feed regular information
•Ask for pictures, videos…
•Get to know of the NGO’ communication
person.
Develop actions
•Organize interview for website (form)
•Organize Facebook, Youtube, Flickr, Twitter,etc.
interconnections
Each partnership is specific and offers •Promote Alu Foundation’s program through NGO
different interconnections opportunities.
events
There’s always a mean to bring you closer
to the NGO •Organize events on NGO site and bring employees
to them
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21. EMPLOYEES
Information
EMPLOYEES
GATHER •Get feedback about mentoring sessions
and events
•Ask for pictures, videos…
•Promote your program to employees
Develop actions
• Share programs news to enroll volunteers
• Create a community of volunteers
• Ensure feedback from the volunteers
• Give visibility to volunteers activities
• Organize interviews for website (form)
• Organize facebooks, youtube, flickr, twitter
interconnections
• Promote Foundation “Engage” groups
Some volunteers are more keen on
• Every program should be entered in Enablon /
communicating than others. Help them to
Volunteer tool and every volunteer should register his
express themselves
hours
21

22. LINKS TABLE AND SUPPORT

23. Links Table
Tool id passcode
Website Yourfirstname Country2011
http://www2.alcatel-lucent.com/foundation
“Engage” As usual none
- Alu Foundation : https://engage.alcatel-lucent.com/groups/alu-foundation
- Foundation Programs : https://engage.alcatel-lucent.com/groups/employee-volunteering-
for-foundation-programs
Facebook Please join Please join
- Page : http://www.facebook.com/pages/Alcatel-Lucent-Foundation/119989764727122
Twitter Please join Please join
@alufoundation : http://www.twitter.com/alufoundation
Youtube alufoundation foundation
-Youtube ALUFOUNDATION : http://www.youtube.com/ALUFOUNDATION
Flickr alcatel_lucent_found programs 2010
ation@yahoo.fr
-Alcatel-Lucent Foundation : http://www.flickr.com/photos/alcatel_lucent_foundation
Intranet As usual none
http://all.alcatel-lucent.com/
Enablon / Volunteer Tool As usual none
http://all.alcatel-lucent.com/wps/portal/csr/foundation/vol
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24. Foundation support
• Foundation team :
– Béatrice Tassot (executive director):
Tel : 2832 55 22
Send an e-mail to Beatrice : beatrice.tassot@alcatel-lucent.com
– Véronique de Fournoux
Tel : 2101 1165
Send an e-mail to Véronique : veronique.de_fournoux@alcatel-
lucent.com
– Sharon Methuen
Tel : 2832 6458
Send an e-mail to Sharon : sharon.methuen@alcatel-lucent.com
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