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Social events


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Tips for making your event go social

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Social events

  1. 1. Social Media and Event Marketing Tips for making your event “go social”Copyright © 2011 Constant Contact Inc. 1
  2. 2. Making an event “social” isn’t more important than creating a great event, but it helps!  Making an event “social” helps throughout the lifecycle of an event 1. Pre-event 2. During the event 3. Post-eventCopyright © 2011 Constant Contact Inc. 2
  3. 3. Before you get started…  Not every event is destined to go social…  Are your desired attendees engaging on social media?  Do your speakers and sponsors have a social presence?  Do you have the bandwidth to add another channel?Copyright © 2011 Constant Contact Inc. 3
  4. 4. Before the event Use social media to help build buzz and drive attendance for your eventCopyright © 2011 Constant Contact Inc. 4
  5. 5. 1. What networks do you have at your disposal?  Everyone involved in an event wins by increasing attendance  Find out what your speakers and sponsors have for social networks and talk to them about whether or not they are willing to promote the eventCopyright © 2011 Constant Contact Inc. 5
  6. 6. 2. Share the event details with your networkInform the peoplein your networkwith a custom 3message toencourageattendance and alink to register.6 Copyright © 2011 Constant Contact, Inc.
  7. 7. 2. Share the event details with yournetwork (and grow your network)
  8. 8. 3. Promote sharing Ask registrants to share the event information. Jump start the word of mouth buzz around your event. Once registered, let attendees spread the word about the event by sharing on Facebook or Twitter. Copyright © 2011 Constant8 Contact Inc.
  9. 9. 4. Use a hashtag from the beginning  If your attendees are likely to be on Twitter, set up a dedicated hashtag right from the beginning and include it in every promotional material  This gives you a way to track the conversation, see who is talking about the event, and whether or not there is any buzz around the event before it happens (and during and after)Copyright © 2011 Constant Contact Inc. 9
  10. 10. The Power of the Hashtag # Words preceded by a # sign (i.e., #ctctsocial) can be used to tie various tweets together and relate them to a topic, be it a conference, TV show, sporting event, or any happening or trend of your choosing. Twitter automatically links all hashtags so users can search for other tweets using the same tag.Copyright © 2011 Constant Contact Inc. 10
  11. 11. 5. Stagger your content  There are lots of great things about your event and you don’t want to say them all at once.  Like any topic, content is king so each post must be compelling  You want to create a steady stream of content that people will consume and share on and across social networksCopyright © 2011 Constant Contact Inc. 11
  12. 12. Promote each speakerCopyright © 2011 Constant Contact Inc. 12
  13. 13. Thank each sponsorCopyright © 2011 Constant Contact Inc. 13
  14. 14. Encourage word of mouthCopyright © 2011 Constant Contact Inc. 14
  15. 15. Show enthusiasmCopyright © 2011 Constant Contact Inc. 15
  16. 16. Send reminders (and reach new people) Reminder communications  Increase % that show  Show count down until event  Include a link to a pre-event survey or poll, then near event start date or at start of event review results  Provide hints to guess secret guest speaker/feature  Tweet event information and include event #hashtag in the tweet  Share event details on your Facebook wall  Make it easy to share with “Forward to friend” link and Social Share button Copyright © 2011 Constant Contact, Inc. 16
  17. 17. 6. Start the conversation  Use questions to see what people are interested in most… (and if on Twitter, don’t forget the hashtag)Copyright © 2011 Constant Contact Inc. 17
  18. 18. 7. Set up a check-in How can you use it?Foursquare  Do you have a venue? Create a location to check in.  Co-marketing with local business? Drive traffic to each other.  Leave a tip about your event  Leave a To Do about your event  Scavenger hunt around event- – Hints in tips area  Understand interests of people checking in-profile info
  19. 19. During the event Engage attendees in person and onlineCopyright © 2011 Constant Contact Inc. 19
  20. 20. 1. Make attendees’ feel social  Remind them of the #hashtag and put it on promotional materials and slide decks  Add twitter handles to name tags (as appropriate)Copyright © 2011 Constant Contact Inc. 20
  21. 21. 2. Encourage live-tweeting Encourage attendees to tweet about what they are experiencing during the event under the event #hashtag. People who are interested and could not make it can be part of event following a twitter feed. Encourage attendees to post photos and videos from mobile devices to Twitter with tools like Twitpic
  22. 22. 3. Encourage and reward check-ins How can you use it?Foursquare  Watch how many and who has checked in. – Know when the people you want to connect with have arrived.  Watch the comments, tips and to do’s left by attendees. – Gain a clear understanding of what popular/trending in your event. – Run a contest
  23. 23. 4. Consider using QR Codes to keep theinteraction going What are your thoughts about Geek Girl Boot camp? Get feedback via a poll or short survey that people can access via mobile device Post video content that is complementary to the event objectives to view How do I build? - via a mobile device Add- .qr at end of shorten url
  24. 24. 5. Promote sponsors and giveaways  Use the live stream to mention booth contests, fun activities and share picturesCopyright © 2011 Constant Contact Inc. 24
  25. 25. Warning: Don’t make your event too “social”Copyright © 2011 Constant Contact Inc. 25
  26. 26. Warning: Don’t make your event too “social”Copyright © 2011 Constant Contact Inc. 26
  27. 27. After the event Use social media to continue the conversationCopyright © 2011 Constant Contact Inc. 27
  28. 28. 1. Share images and videos
  29. 29. 2. Thank sponsors againCopyright © 2011 Constant Contact Inc. 29
  30. 30. 3. Share speaker contentCopyright © 2011 Constant Contact Inc. 30
  31. 31. 4. Get feedback  Post and promote a short survey to engage fans and followers and drive engagement  Review the comments and conversations on your Facebook wall.  Review the comments via Twitter about your event by searching under the event #hashtag.Copyright © 2011 Constant Contact Inc. 31
  32. 32. 5. Promote the next eventCopyright © 2011 Constant Contact Inc. 32
  33. 33. 6. Consider creating a LinkedIn groupCopyright © 2011 Constant Contact Inc. 33
  34. 34. Best Next Steps Try Online Event Marketing For Free Check out a Live Product Tour Register for the live “Event Marketing Product Demo” Questions? You have a consultant here to help at 1-855-816-6508 34Copyright © 2011 Constant Contact, Inc.
  35. 35. Follow Event Marketing on Social Media On Twitter: @ctctevent Facebook: FOLLOW US ON SOCIAL MEDIA 35