YouTube, Facebook and Apps to Support Your Nonprofit Mission

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Facebook is the most popular social networking service on the web. YouTube is the most popular video sharing service on the internet. Apps -- here referring to software for "smart" mobile computing devices, such as iPhones, Android phones and iPads -- are currently being used by 24% of US Adults. Taken together, Facebook, YouTube and Apps touch millions of people every day. Facebook and YouTube are free to join and both have special programs for nonprofit organizations. Apps are free or very cheap to use. In this "plain English" one-hour webinar, we'll use real-world examples to discuss how to develop strategies for utilizing the power of these social phenomena for internal and external communications, advancement, development, public information and recruitment.

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  • Did you find this presentation helpful and would like to see more of our sessions? Feel free to register for any of our upcoming NonprofitWebinars sessions here: http://nonprofitwebinars.com/webinars/

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YouTube, Facebook and Apps to Support Your Nonprofit Mission

  1. 1. YouTube, Facebook and Apps to Support Your Nonprofit Mission Roberto Mighty May 2, 2012A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  4. 4. Today’s Speaker Roberto Mighty Web Video Producer Celestial MediaAssisting with chat questions: Hosting:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  5. 5. Using YouTube Facebook and Appsto Support Your Nonprofit Missionby Roberto Mighty, www.celestialmedia.com
  6. 6. Facebook is the most popular social networking service on the web
  7. 7. source: Gigaom.comYouTube is the most popular video sharing service on the internet
  8. 8. Apps are currently being used by 24% of US Adults, and growing fast source: Pew Internet and American Life Project source: ComScore
  9. 9. Apps-ready devicesinclude• iPhones• Android phones• iPads
  10. 10. source: Articlesbase.comTaken together, Facebook, YouTube and Apps touch millions of people every day
  11. 11. • Facebook and YouTube are free to join• Both have special programs for nonprofitorganizations
  12. 12. YouTube
  13. 13. •YouTube Nonprofits page
  14. 14. Top 5 tips for producing your online video1. Narrow down your message to 1 or no more than 3 big ideas2. Pre-visualize your video project on paper3. Keep your images BIG4. Get or hire an expert, after diligent vetting5. Monitor campaign results and adjust accordingly
  15. 15. • Three examples of Nonprofits on YouTube• Discuss different production styles• Discuss purpose of each video• Discuss effectiveness of each video
  16. 16. LINK World Wildlife Fund: Save The Rhino (High-budget production) http://www.youtube.com/watch?v=gNBSW4tdtWU
  17. 17. LINK The Boston Foundation: Changing Lives: Education (Medium-budget production) http://www.youtube.com/watch?v=uy8QD1SdRMk&feature=relmfu
  18. 18. LINK Prevent Child Abuse West Virginia - Circles of Caring (special effects) http://www.youtube.com/watch?v=e_GozRIDJzs
  19. 19. YouTube Analytics
  20. 20. Facebook
  21. 21. Facebook Nonprofits page
  22. 22. • Three examples of Nonprofits on Facebook• Discuss different page styles• Discuss purpose of each page• Discuss effectiveness of each page
  23. 23. LINK ASPCA http://www.facebook.com/aspca
  24. 24. LINK Water Day http://waterday.org/?s=water_facebook
  25. 25. LINK ONE http://www.facebook.com/ONE?sk=app_278733492164158&ref=nf
  26. 26. Facebook insights
  27. 27. Apps
  28. 28. Definition - “Apps”Mobile applications, also called mobile apps, are software applications,usually designed to run on smartphones and tablet computers.They are available through application distribution platforms, which are typicallyoperated by the owner of the mobile operating system, such as theApple App Store, Google Play, Windows Phone Marketplace andBlackBerry App World.Some apps are free, and others have a price.Usually they are downloaded from the platform to a target devicesuch as an iPhone, BlackBerry, Android phone or Windows Phone 7. source: wikipedia
  29. 29. • Three examples of Apps by/for Nonprofits• Discuss different styles• Discuss purpose of each app
  30. 30. SAMPLE App iTunes store: Credit Union Finder
  31. 31. SAMPLE App iTunes store: Life Insurance Calculator
  32. 32. SAMPLE App Android store: Caring Bridge
  33. 33. Develop Your Own Nonprofit App1. Claim your niche2. Research other Nonprofit Apps3. Design for the small screen (pre-visualize)4. Hire a developer5. Decide on paid, free or “freemium”6. Promote, promote, promote
  34. 34. thank you Questions? Feel free to contact me Roberto Roberto Mighty Founder & Senior Producer Celestial MediaWebsite: http://www.celestialmedia.com/Nonprofit.html email: robertomighty@gmail.com 617.965.7022 (voice) 617.965.4134 (fax)
  35. 35. Resources for additional informationYouTubeCreate your own Nonprofit YouTube Channelhttp://www.youtube.com/nonprofits?info_lang=caOxfams Winning YouTube Strategyhttp://www.youtube.com/watch?v=c02gIyWcir0&context=C41e81a3ADvjVQa1PpcFMXo1YriulKEcyjqIie8tU9kGn1nh-s9yY=Cool New Features for YouTube Nonprofitshttp://www.youtube.com/watch?v=oEChyCGtessFacebookCreate your own Nonprofit Facebook Pagehttp://www.facebook.com/nonprofitsHow To Score Donations On Facebookhttp://allfacebook.com/facebook-donations_b737886 Steps to Building an iPhone App: CBS Money Watchhttp://www.cbsnews.com/8301-505144_162-36942435/how-to-build-an-iphone-app-in-6-easy-steps/How Non-Profits should approach making iPhone Apps: Mashablehttp://mashable.com/2010/06/18/apple-no-donations-non-profit/Are You Considering a Mobile App for Your Non-profit?: Fundraising IPhttp://www.fundraisingip.com/fundraising/are-you-considering-a-mobile-app-for-your-non-profit/Build Your App, No Coding Requiredhttp://www.appmakr.com/
  36. 36. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

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