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Facebook is the most popular social networking service on the web. YouTube is the most popular video sharing service on the internet. Apps -- here referring to software for "smart" mobile computing devices, such as iPhones, Android phones and iPads -- are currently being used by 24% of US Adults. Taken together, Facebook, YouTube and Apps touch millions of people every day. Facebook and YouTube are free to join and both have special programs for nonprofit organizations. Apps are free or very cheap to use. In this "plain English" one-hour webinar, we'll use real-world examples to discuss how to develop strategies for utilizing the power of these social phenomena for internal and external communications, advancement, development, public information and recruitment.