Listening & Engaging: DIY Tools for Social Media Management

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As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: "We Tweet; is anybody listening?" In addition, nonprofits have an increasing need to know on what blogs, websites and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably. This webinar will show you how to create a listening dashboard for your or your organization's use. I will also provide an introduction for social media goal-setting and a template for tracking your social media engagement.

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Listening & Engaging: DIY Tools for Social Media Management

  1. 1. Listening & Engaging: DIY Tools for Social Media Management Amy Sample Ward February 22, 2012A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  4. 4. Today’s Speaker Amy Sample Ward Membership Director, NTEN - Nonprofit Technology NetworkAssisting with chat questions: Hosting:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  5. 5. DIY TOOLS FOR SOCIALMEDIA MANAGEMENT
  6. 6. AGENDA  Listening Dashboard  Content Map  Content Calendar  DIY Tools
  7. 7. LISTENING DASHBOARD  Save time looking for news  Monitor multiple channels at once  Track your organization and your cause  Create a shared tracking space for your team or whole organization
  8. 8. LISTENING WITH RSS
  9. 9. LISTENING WITH RSS
  10. 10. LISTENING WITH RSS  Twitter search  News sites  Blogs and blog networks  Technorati  Digg  Blogpulse  Boardreader
  11. 11. LISTENING WITH ALERTS
  12. 12. LISTENING WITH TWITTER
  13. 13. LISTENING DASHBOARD
  14. 14. LISTENING DASHBOARD
  15. 15. USING THE DASHBOARD
  16. 16. USING THE DASHBOARD
  17. 17. USING THE DASHBOARD HSUS is tracking: Their own name including acronyms, misspellings  Current issues that people are talking about  Detractors and Competition  Prominent people in their org
  18. 18. CONTENT MAP
  19. 19. STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
  20. 20. STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
  21. 21. STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
  22. 22. CONTENT MAP TEMPLATE>> Get this template! http://bit.ly/DIYtemplate
  23. 23. USING THE CONTENT MAP  Staff create content, events, media  Reference content map  Share content with appropriate staff for posting to channels  Make notes for tracking  Update map as necessary  Use regularly for meetings and planning
  24. 24. CONTENT CALENDAR  Easy reference  Coordinated messages  Supports tracking and segmenting  Ensure people receive appropriate amount of messages  Create multiple touchpoints  ID traffic sources
  25. 25. CONTENT CALENDAR TOOLS  Google calendar  Divvy  Shared calendar of your preference!
  26. 26. CONTENT CALENDAR TIPS  Create a format  Ie: Message (STAFF) – Segments, Details  Use color codes if possible  Use all-day and timed events  All-day for emails  Specific time for social media posts  All-day for blog posts
  27. 27. SOCIAL MEDIA METRICS  Track against organization goals  Update it weekly  Track over time for trends and comparison  Create goals for yearly and average  Include notes to provide context
  28. 28. GOOGLE ANALYTICS
  29. 29. ALERTS
  30. 30. METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
  31. 31. DIY TOOLS - FREE  Google Apps  Tweetdeck, Hootsuite  Bit.ly  Netvibes  Google Analytics  Storify
  32. 32. DIY TOOLS – TOOL SPECIFIC  Twitalizer  14blocks  booshaka  EdgeRank  Klout
  33. 33. DIY TOOLS – LOW COST  Hootsuite Pro  CoTweet  Small Act’s Thrive  Spredfast  Sprout Social
  34. 34. QUESTIONS?  Email: amy@nten.org  Twitter: @amyrsward  Web: http://nten.org  Blog: http://amysampleward.org
  35. 35. RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for- your-organization/ http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to- energize-your-base/ http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management- systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing- whats-the-difference-and-the-opportunity/ http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting- change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report- sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs- landscaping/
  36. 36. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

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