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Transforming Your Visitors into a
Dedicated & Passionate
Community
Jennifer Sable Lopez
Director of Community at Moz
@jenn...
Before We Begin…
Now, Let’s Dig In
Community!
Moz Then and Now…
A Peek Into the Past
Lots of Blog Posts…
But, not a lot of
conversation
RSS Feed Circa 2008
Not bad,
dude!
Social Stats – Nov. 2009
~800 “fans”
We hadn’t claimed
our URL!
~4,000 Followers
Blog Traffic – Jan. 2010
394,000
Pageviews!!!
Pro Q&A Forum – Sept. 2011
Who Managed the Community?
No one… until 2009
Let’s Look at Today
A Post From April 2014
Blog Traffic – May 2014
993,043 vs
394,000
Pro Q&A Forum – May 2014
Twitter
Facebook
Google+
Who Manages it Now?
Numbers shmumbers…
How Do you Do it?
Consistency is Key
Blog started in 2004.!
By August 2005, Rand alone
already had 518 Blog posts.!
Encourage Engagement
Increase Engagement Via Email
*You* Have to Engage As Well
One of our developers
in the comments
Be a Part of the Community
Follow a Consistent Code
Promote Community Members
All Over the Place!
Let Them Easily Find Each Other
Have them Compete
…And Earn Stuff
Have a Plan
Stick to Your Rules
Let these
be your
guide
In the Forum
In Blog Comments
On Social Media
The Little Stuff Counts
Take it Offline
IRL FTW!
Have a Personality
Don’t be
a robot,
yo.
On All Channels
It’s a Team Sport
Whew.
This is Just the Beginning
Jennifer Sable Lopez
Director of Community at Moz
@jennita
!!
Thank You
Transforming your Visitors into a Dedicated & Passionate Community
Transforming your Visitors into a Dedicated & Passionate Community
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Transforming your Visitors into a Dedicated & Passionate Community

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In this updated presentation for 2014, Jen Lopez shows how Moz has created their community through dedication and consistency. She walks you through the growth numbers, and the specific tactics they've used to build a highly active and continually growing community.

Published in: Marketing, Technology

Transcript of "Transforming your Visitors into a Dedicated & Passionate Community"

  1. 1. Transforming Your Visitors into a Dedicated & Passionate Community Jennifer Sable Lopez Director of Community at Moz @jennita
  2. 2. Before We Begin…
  3. 3. Now, Let’s Dig In
  4. 4. Community!
  5. 5. Moz Then and Now…
  6. 6. A Peek Into the Past
  7. 7. Lots of Blog Posts… But, not a lot of conversation
  8. 8. RSS Feed Circa 2008 Not bad, dude!
  9. 9. Social Stats – Nov. 2009 ~800 “fans” We hadn’t claimed our URL! ~4,000 Followers
  10. 10. Blog Traffic – Jan. 2010 394,000 Pageviews!!!
  11. 11. Pro Q&A Forum – Sept. 2011
  12. 12. Who Managed the Community? No one… until 2009
  13. 13. Let’s Look at Today
  14. 14. A Post From April 2014
  15. 15. Blog Traffic – May 2014 993,043 vs 394,000
  16. 16. Pro Q&A Forum – May 2014
  17. 17. Twitter
  18. 18. Facebook
  19. 19. Google+
  20. 20. Who Manages it Now?
  21. 21. Numbers shmumbers… How Do you Do it?
  22. 22. Consistency is Key Blog started in 2004.! By August 2005, Rand alone already had 518 Blog posts.!
  23. 23. Encourage Engagement
  24. 24. Increase Engagement Via Email
  25. 25. *You* Have to Engage As Well One of our developers in the comments
  26. 26. Be a Part of the Community
  27. 27. Follow a Consistent Code
  28. 28. Promote Community Members
  29. 29. All Over the Place!
  30. 30. Let Them Easily Find Each Other
  31. 31. Have them Compete
  32. 32. …And Earn Stuff
  33. 33. Have a Plan
  34. 34. Stick to Your Rules Let these be your guide
  35. 35. In the Forum
  36. 36. In Blog Comments
  37. 37. On Social Media
  38. 38. The Little Stuff Counts
  39. 39. Take it Offline
  40. 40. IRL FTW!
  41. 41. Have a Personality Don’t be a robot, yo.
  42. 42. On All Channels
  43. 43. It’s a Team Sport
  44. 44. Whew. This is Just the Beginning
  45. 45. Jennifer Sable Lopez Director of Community at Moz @jennita !! Thank You
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