This presentation will review the survey, its results, and let you know just how much we love our face-to-face meetings and our shiny Intercom magazine.
At last year’s STC Summit, the buzz about Social Media was hot. As a result, our Washington DC/Metro Baltimore Chapter created the position of Social Media Manager and began to tweet, post, link, and upload our news and announcements.
When we got little or no response to all this flurry and effort, we were left scratching our heads and asking “What do the members really want?”
So somebody had the bright idea of asking them. We took a Social Media Survey. We asked the Chapter membership to rate and prioritize all 13 of our Social Media channels and tell us what they like. The results will surprise you and encourage you to gradually introduce your chapter members to the newer, sexier forms of Social Media while still holding on to old and proven methods of communication.
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STC DC Baltimore Social Media Survey 2011
1. Do You Want That Tweeted,
Posted, or eMailed?
The 2011 Social Media Survey
Washington DC / Metropolitan
Baltimore Area Chapter
Viqui Dill
2. STC WDC/MB Chapter
Social Media Survey 2011
• Why take a survey?
• When did it run?
• Who was invited? Who spoke up?
• What did we say?
3. Why take a survey?
• Buzz at the 2011 Summit
• mySTC launched
13 Social Media channels
• New position on STCWDC/MB Council
A chance to communicate through SM, but
where?
4. When did it run?
• Survey for specific timeframe
September 15th – October 2nd 2011
5. Who was invited?
• STC WDC / MB members by email
• Posted on
– Facebook group
– Linked In group
– Twitter #STCWDC
– JMU Student Chapter Facebook group
– MySTC group
– Chapter website/blog
6. Who spoke up?
• 40 people
• Mostly women
• Mostly older
• Mostly members
7. Who spoke up?
• 40 people
• Mostly women
• Mostly older
• Mostly members
8. Who spoke up?
• 40 people
• Mostly women
• Mostly older
• Mostly members
9. What did we say?
• We like email
• We like face-to-face
• We like Facebook
• We like the Intercom
magazine
• Job postings, webinar training
are important to younger
members
• Some of us are overwhelmed
by too much social media
10. Rating Scale from 0 to 5
• 5 = I use this most every day
• 4 = I use this regularly
• 3 = I use this rarely
• 2 = I belong but do not use this
• 1 = I do not belong
• 0 = I didn't even know we had this
20. Let us know which of these benefits are
useful to you
21. Let us know which of these
benefits are useful to you
22. Selected comments
• I find social media annoying and not very
useful.
• Now that I know those social media resources
are there, I've joined them all so I can keep
up.
• Who has time to text and blog? Or just read all
those text and blogs?
23. Selected comments
• If I have to go to a site to see updates, I'm likely
not to do it. I prefer getting notifications in email
(e.g. from Linked In) and then I'll go follow up on
discussions or changes of interest.
• Live-and-die by email, committed to my
Blackberry as I travel incessantly for work.
• I'm do not have time at work or in my personal
life to monitor 2+ different channels so I
appreciate when I can get most of my info from
one.
24. What did we say?
• We like email
• We like face-to-face
• We like Facebook
• We like the Intercom
magazine
• Job postings, webinar training
are important to younger
members
• Some of us are overwhelmed
by too much social media
25. Connect with me
Viqui Dill
STC Washington DC – Metro Baltimore Chapter
Social Media Manager & At-Large Director
social_media@stcwdc.org
American Woodmark Corporation
Sales & Marketing Technical Communicator
VDill@Woodmark.com
My other life
wife and mom, bass player, worship leader, happiest when folks
sing along with me
viqui_dill@yahoo.com
@viqui_dill twitter
540-303-0323 cell
https://www.facebook.com/viqui.dill
Editor's Notes
Q1. Our Society for Technical Communication Washington DC and Metro Baltimore Chapter has many social media and internet offerings for members and non-members. Please tell us about your connection with each of these STC-related social media options. 5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this
Q1. Our Society for Technical Communication Washington DC and Metro Baltimore Chapter has many social media and internet offerings for members and non-members. Please tell us about your connection with each of these STC-related social media options. 5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this
Q2. There's a lot of social media happening all around us. We use it for connecting, for getting news, for keeping current, for building relationships, and for staying in touch. Tell us about your other (non-STC) social media life. 5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this
Q2. There's a lot of social media happening all around us. We use it for connecting, for getting news, for keeping current, for building relationships, and for staying in touch. Tell us about your other (non-STC) social media life. 5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this
Q3. Rate these forms of communication based on your personal preference. 5 = Love this! 4 = Like this 3 = I'm neutral 2 = Dislike this 1 = Loathe this 0 = N/A
Q3. Rate these forms of communication based on your personal preference. 5 = Love this! 4 = Like this 3 = I'm neutral 2 = Dislike this 1 = Loathe this 0 = N/A
Q4. Are any of these social media channels blocked where you work? Yes, this is blocked where I work No, I can access this where I work I don't know
Q5. What time of day do you use these social media tools? (Choose all that apply to you) Email during business hours Facebook in the evening Linked In any time Twitter at night
Q6. What kinds of tools (hardware, software, platforms, etc) do you use for social media? Laptops for all Handhelds for younger members Twitter aggregators not big in our chapter 5 =I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I never use this 1 = I don't even know what this is
Q7. STC offers a variety of resources to members and non-members. Let us know which of these benefits are useful to you. 5 = I love this and would love more! 4 = I value this benefit and participate from time to time 3 = I'm neutral 2 = I participate rarely 1 = I do not participate ever 0 = N/A
Q7. STC offers a variety of resources to members and non-members. Let us know which of these benefits are useful to you. 5 = I love this and would love more! 4 = I value this benefit and participate from time to time 3 = I'm neutral 2 = I participate rarely 1 = I do not participate ever 0 = N/A