Art of Blogging: Creating a Unique Blogging Voice


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What makes a blog unique? My presentation from PodCamp Philly on crafting a unique blogging voice and tips and case studies making your blog stand out from the crowd

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Art of Blogging: Creating a Unique Blogging Voice

  2. 2. Who am I? I’m Fajr Muhammad, a fashion & lifestyle blogger at I have been blogging for over 5 years and have built a targeted niche and readership in the fashion blogging community. I’m currently an SEO Copywriter at Razorfish Health Tweet me: @stylishthought Email me: [email_address] Shameless Plug
  3. 3. Why We Love Blogs? Content: Updated on frequent basis and offer a personal view of a blogger, industry or brand Syndication: Constant engagement and up-to-date information by subscribing to their blog Conversation: Blogs are a central hub for like-minded people to come and discuss ideas. We all love to share ideas and information and blogs are the perfect vehicle Basically, Blogs Rock!
  4. 4. Some Nifty Blogs
  5. 5. What makes a unique blog? Unique Blog FOCUS POV COMMUNITY CONSISTENT CONTENT
  6. 6. Hocus, Focus A blog without a focus is like a sheep without wool; utterly pointless! <ul><li>In a sea of digital ramblings, having a focus is the guiding force for your blog </li></ul><ul><li>In deciding on a focus or niche, ask yourself these questions </li></ul><ul><ul><li>What do I believe in? </li></ul></ul><ul><ul><li>What am I wildly passionate about? </li></ul></ul><ul><ul><li>What could I talk about for hours </li></ul></ul><ul><li>Pulling from your personal hobbies ensures that you have a sustained interest and is a great place to start a blog </li></ul>Tip #1: Brainstorm possible topics based on your own interests; then highlight topics that you have experience/expertise in
  7. 7. FOCUS Each of these blogs has a distinct focus
  8. 8. Point of View, What’s that? What can you say that no one else is saying like no one else is saying it? <ul><li>So you’ve got a niche, but you can’t stop there. What is your POV on that niche? </li></ul><ul><li>What are other bloggers in your niche saying and how does your view differ? </li></ul><ul><li>Basically, </li></ul><ul><ul><li>Say something other bloggers aren’t saying </li></ul></ul><ul><ul><li>Say it in a way they are not saying it </li></ul></ul>Tip #2 Assess what other bloggers in your niche are saying. What is their stance and how does yours differ?
  9. 9. One Niche, Two POVs Personal Style Blogger Fashion Deal Site
  10. 10. Fresh Squeezed Content Content is King, Queen, Hell its the Entire Kingdom Content is the cornerstone of an awesome blog Blogs that create useful content build an engaged community that continues to support and read Decide early on what your foundation posts will be. Will you be known for your how-to advice, informational posts, vlogs or pictorials? Take your content to the next level; with a variety of post styles Tip #3 Leverage personal experiences in your blog posts brings your personality and makes a connection between writer and reader
  11. 11. Content Tactics <ul><li>List Posts </li></ul><ul><li>Reviews </li></ul><ul><li>Informational </li></ul><ul><li>Interviews </li></ul><ul><li>Link Posts </li></ul><ul><li>Rants </li></ul><ul><li>Video Blogs </li></ul><ul><li>Pictorials </li></ul>Tip #4 Crafting headlines is an art form. Creating attention-grabbing headlines will ensure your content is read & most importantly shared!
  12. 12. Community & Not the Show People read blogs for the two-way conversation and community Blogs inherently have commenting systems to foster discussion and interaction Engage readers by asking questions, requesting their thoughts making your content shareable Tip #5 Ask for comments! At the end of your posts, lead with a question and then ask your readers to comment
  13. 13. 4 Ways to Foster Community <ul><li>CommentLuv : a plugin that allows commenters to link to their last blog posts </li></ul><ul><li>Interact in the comments section. Respond to readers comments! </li></ul><ul><li>Accept Guest Bloggers; a great way to build loyal readers and get more content </li></ul><ul><li>ShareThis: Social sharing buttons to attach to each blog posts </li></ul>
  14. 14. Your Blog & Beyond <ul><li>Find a focus, decide on a niche you can blog passionately about </li></ul><ul><li>Have a distinct perspective, don’t be afraid to use your personal opinions in your content </li></ul><ul><li>Be consistent in your content; create foundational posts and experiment with different posts formats </li></ul><ul><li>Foster community by asking questions, responding to comments and facilitating social sharing </li></ul>
  15. 15. Thank You! & Happy Blogging!