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Facebook Fundamentals Feb15

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A quick look at the background to Facebook, how it works and how to get your posts seen by more people

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Facebook Fundamentals Feb15

  1. 1. fundamentals 4th Level Digital Media Digital | Media | Marketing February 2015
  2. 2. 4TH LEVEL DIGITAL MEDIA DIGITAL | MEDIA | MARKETING Started in September 2014, we are dedicated to helping businesses and brands getting found on the web Currently providing digital solutions for companies in the form of articles, blog posts, social media account management and podcasts
  3. 3. AGENDA 1. What is Facebook? 2. How does it work? 3. Doing Facebook Getting the most out of Facebook
  4. 4. WHAT IS FACEBOOK?
  5. 5. The Social Network
  6. 6. FACEBOOK GLOBAL STATS • Facebook is the largest social media network • Approx 1.5 billion active users • Time spent per month per person: 15.5 hours 16 mins every online hour is on Facebook. • Average user has 90 friends. • 47% female, 53% male split Source:- Digital Marketing Institute Jan 2014
  7. 7. FACEBOOK IRISH STATS • 2 million active users • 1 million mobile active users • 53% of Irish active users are between 18-34 • 70% of active Facebook users return daily. • Higher number of friends on average than rest of world. • Average user has 130 friends. Source:- Digital Marketing Institute Jan 2014
  8. 8. HOW DOES FACEBOOK WORK?
  9. 9. Based on what you post and what people do with your posts Facebook will suggest new Friends for you If you post and your Friend interacts, your Friends’ Friends will see the post You make Friends You Join Facebook
  10. 10. FACEBOOK WANTS YOU TO BE POPULAR… BUT!
  11. 11. You have 100 Friends If you post something… Approx 10% or 10 Friends will see it If your Friends interact approx 10% of their friends will see it
  12. 12. ENTER BRANDS
  13. 13. FACEBOOK REACH AND THE ALGORITHM • 10 years ago MySpace and Bebo ruled social media • 8 years ago Facebook was opened up to the public • 5 years ago Facebook became the largest social network • Over 2 years ago Facebook gains a stock market quotation and at the same time Brands invade • Late 2014 Facebook changed their reach algorithm to make it harder for business pages to be seen without advertising
  14. 14. ITS NOT THE END OF THE DAY!
  15. 15. Digital Marketing Infrastrucutre
  16. 16. A BAROMETER MEASURING ADVERTISING EXPENDITURE TRENDS AGAINST GDP & BUSINESS CONFIDENCE AS WELL AS THE WIDER IMPACT OF ADVERTISING ON THE IRISH ECONOMY COMPILED BY JIM POWER FROM DATA SUPPLIED BY AAI, NIELSEN, IAB AND CORE MEDIA
  17. 17. DOING FACEBOOK Getting the most out of your post
  18. 18. 1. LINK POSTS WILL DRIVE PEOPLE TO YOUR WEBSITE
  19. 19. 2. PICTURES (AND VIDEO) ARE WORTH A THOUSAND…
  20. 20. 3. QUESTIONS WILL ENGAGE AND CREATE CONVERSATION
  21. 21. 4. SHARE EXCLUSIVES, OFFERS AND DISCOUNTS
  22. 22. 5. POST TIMELY CONTENT AND NEWSJACK! • Humour is good too but be careful • This post doesn’t necessarily have a ‘Call To Action’ but the engagement was worth the effort
  23. 23. 6. SCHEDULE YOUR POSTS
  24. 24. 7. REVIEW THE PERFORMANCE OF YOUR POSTS
  25. 25. 8. FACEBOOK POST BEST PRACTISE • Try as much as possible not to post Text only • Video/Pictures > Link Posts > Text Only • Try and limit the text to 250 characters or less • Using emoticons will get you more comments and shares • Thursday and Friday seem to get more engagement • Check your Insights • Describing what your sharing helps get more interaction • Post little and often rather than dump and disappear
  26. 26. ANY (MORE) QUESTIONS?
  27. 27. 4TH LEVEL DIGITAL MEDIA DIGITAL | MEDIA | MARKETING Thank you for your time and attention www.4thleveldigitalmedia.ie GusRyan@4thleveldigitalmedia.ie @GusRyan100 Skype:- GusRyan100
  28. 28. 29 This proprietary presentation is given for general informational purposes and will hopefully kick start a conversation. Not until we make an Agreement to collaborate and work together will there be any legal obligations owed by either party of any kind whatsoever. If there’s something you like or want to know more about, give us a call. If there’s something you’re not happy about give us a call as well. All of the information contained in the Presentation has been compiled with the best intentions but may be subject to further modification, you know how fast things can change. Any and all forward- looking statements contained herein shall not be relied upon as facts nor relied upon as any representation of future results. We’re not telling lies we just can’t predict the future. 4th Level Digital Media Digital | Media | Marketing

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