7 Ways to Use Social Media to Build Stunning Business and Personal Brands
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7 Ways to Use Social Media to Build Stunning Business and Personal Brands

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Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social ...

Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.

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  • Some real gems here - nicely structured! I will watch this a second and third time.
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  • I really enjoyed your slides, would you be so kind as to send me a copy? Thank you!
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  • SOCIAL MEDIA

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    http://www.slideshare.net/bernardes/social-media-1215419
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  • Excellent and very helpful. Well presented.

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7 Ways to Use Social Media to Build Stunning Business and Personal Brands 7 Ways to Use Social Media to Build Stunning Business and Personal Brands Presentation Transcript

  • 7 Ways to Use Social Media to Build Stunning Business and Personal Brands
  • I Will Tell You The Truth Today’s Truth
  • We’re In This Together
  • Why Social Media is Smart Business
  • Social media is Mass Media
  • The World According to Social media China India United States Indonesia
  • It’s Not Just Kids
  • Social Media Gives Consumers Power
  • Customers Want To Interact 93% of Americans believe a company should have a social media presence 85% believe a company should be active with customers in social media 56% feel a stronger connection with companies they interact with in social media Cone research of 1000+ americans. September, 2008
  • A New Way to Market The New Way: The Old Use Human Way: Use Engagement to Targeting to Drive Convince Preference and Loyalty
  • 7 Ways To Use Social media
  • 1. Reputation Management
  • Pay Attention 1,311,407 views & counting
  • REact Fast In just a few days, Domino’s reputation was damaged. The perception of its quality among consumers went from positive to negative since Monday, according to the research firm YouGov.
  • REact At The Flashpoint Fired and Arrested. Store Shut Down and Sanitized.
  • Social Media Makes Bad news Good News
  • Opportunity To Win Back Trust an absolute horrible stay. staff was consistently rude saying “NO” was a constant occurrence concierge’s directions sent us all in the wrong directions building needs major touchup staff really needs some training
  • Easy Listening
  • Set Up RSS Listening Post
  • Key Ingredients search.twitter.com blogsearch.google.com backtype.com boardreader.com
  • Alerts tweetbeep.com google.com/alerts
  • Advanced Listening
  • Good Reports techrigy.com
  • Most Functionality radian6.com
  • Easiest To Use scoutlabs.com
  • 2. Customer Service
  • The New Help LinE
  • Exceed Expectations
  • Customer Service IN Public
  • Twitter And Blogs
  • 3. PUblic Relations
  • Who Is The Media?
  • 120,000 New blogs Per Day
  • The Bad News “Serious” journalism will die Media will be dominated by personalities, opinions Coverage will be cursory, instant, and increasingly salacious
  • Access To Media You Never Had Before Democratization of Reporting Every Customer is A Potential Journalist
  • Using Social Media For Sources
  • Access To Media
  • Delivered Right to Your INbox helpareporter.com
  • Media Directory muckrack.com
  • The New Press Release pitchengine.com
  • 4. Customer Acquisition
  • Social Media Campaigns thegreatschlep.com
  • Kill features And Benefits
  • What’s the One Thing That Makes Your Company Interesting?
  • Tips for Social Media Campaigns 1. Have a Beginning and an End 2. Promote Online and Offline 3. Be Smart About Search 4. Have a Strong Offer 5. Make Participation Easy 6. Make it Easy to Tweet
  • Integrated Campaigns
  • Offer-Based Campaigns
  • Contests Made Easy contestmachine.com
  • 5. Customer Loyalty
  • Create Brand Communities
  • Co-Ownership Preferred
  • Engage Your Customers 1. Communicate 2. Tie Outposts Together 3. Contests 4. Call to Action 5. Exclusive Content 6. Research/Survey 7. Combine Online/Offline
  • Activate, Don’t Collect
  • 6. Thought Leadership
  • Everyone Has Expertise. What’s Yours?
  • Atomize And Distribute Content
  • Blog convinceandconvert.com
  • Effective Search Optimization
  • Search Term Research google.com/insights google.com/trends wordtracker.com
  • Build Keyword Density
  • Search Results Monitoring authoritylabs.com
  • Video Blogs winelibrary.tv vimeo.com viddler.com youtube.com 12seconds.tv
  • EBooks kristensraw.com
  • Podcasts eagle1037.fm/Flagstaff-Podcasts
  • Webinars offmadisonave.com/webinars
  • Linkedin Answers linkedin.com/answers
  • Yahoo! Answers answers.yahoo.com
  • Google Knol knol.google.com
  • Slideshare slideshare.net
  • Yelp, etc. yelp.com
  • 7. Networking
  • Today Is A Dying Breed There Is No Local
  • Connect With More and Different People
  • Understand Your Spheres Social Media Phoenix PR Music Flagstaff Food & Wine
  • Pick Your Horses
  • The New Big 3
  • Think Vertical 226 Groups with “Arizona” in Name
  • Create Good Profiles 1. REal Name 2. Real Photo (Smile) 3. Interesting, But Not Too Interesting 4. Be Keyword Smart 5. LInk To Your Content
  • Get Active
  • Social Networking Tips 1. Add Value 2. Share (8x1) 3. Be Personal 4. Ask 5. Don’t Try To “Game” The System
  • 6 Dangerous Fallacies
  • It’s Inexpensive It’s Fast It’s Viral You Can’t Measure It’s Optional It’s hard
  • Slides at Slideshare.net/jaybaer JASON BAER Convince and Convert www.convinceandconvert.com/feed @jaybaer