Sell Yourself Better 1.0

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These are the slides for my Lightening UX Lisbon talk around User Experience people selling themselves better. There is a deeper focus on portfolios which are 80% bad in my experience, but not just for new jobs. See more at www.betteruxportfolios.com.

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Sell Yourself Better 1.0

  1. SELL YOURSELF BETTERJason Mesut - Head of User Experience, RMA@jasonmesut
  2. 200110 years ago
  3. At one of the early UPA events Giles Colborne asked“ Who are the gurus in UK? Who should they be ”
  4. At one of the early UPA events I responded with. “ Fat Someone who isn’t... Ugly Lacks interpersonal skills Negative ”
  5. At one of the geeky events
  6. Not a good frameworkBut a good start
  7. 20056 years ago
  8. Euro IA submission‣ Input from peers, developers, clients, designers, project managers, CEOs‣ Asked what makes a great user experience professional?
  9. 2005 - 1st Euro IA
  10. 18 keyattributes
  11. 9 usefulfor selling
  12. Worked with nearly 200 UX 10 - Present 08 - 10 41 05 - 08 9 04 - 05 85 01 - 04 3098 - 0015 11 Oyster/ The Team RMA Flow Yell PA Framfab/ LBI Applications Comms Digital agenc y consultancy User-Centred agency Management Design Online consultancy consultancy business directory
  13. Perfect EA‣ Soft skill focused‣ Too unwieldy for an interview or reviewNeeded something different
  14. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture4 key disciplines of User Experience
  15. Industrial design Design Device strategy interface design ExS IxD Business SoftwareMarketing, strategy design HCIconsulting Market Web research design UR IA Design Library research science Psychology
  16. Industrial design Design Device strategy interface design ExS IxD Business Business Software strategy designconsulting, HCI Market WebMarketing research design UR IA Design Library research science Psychology
  17. ExS IxDExperience Interaction Strategy Design UR IA User InformationResearch Architecture Insight and big picture
  18. ExS IxDExperience Interaction Strategy Design UR IA User InformationResearch Architecture User Interface Craft
  19. ExS IxDExperience Interaction Strategy Design UR IA User InformationResearch Architecture Conceptual, design, feel
  20. ExS IxDExperience Interaction Strategy Design UR IA User InformationResearch Architecture Analysis, rigour, logic
  21. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture4 key disciplines of User Experience
  22. Why don’t you have a go
  23. Industrial design Design Device strategy interface design ExS IxD Business Business Software strategy designconsulting, HCI Market WebMarketing research design UR IA Design Library research science Psychology
  24. 1. Know yourself
  25. Why sell ourselves better?
  26. Better job?
  27. Better job?Same companyNew company
  28. Make our livesbetter or easier
  29. Create a betterproduct or service
  30. 2. Define your goal
  31. Who are you selling to?
  32. BossColleague Peer Client
  33. Read what they read
  34. Read what they read Use their language
  35. Read what they read Use their language Research them
  36. Simon DoggettEmpathisewith youraudience
  37. Senior UX recruiters- Busy in day- See lots of cvs & portfolios- Often review on move
  38. We have limited time to workout why you are different andif you fit with our team
  39. 3. Target your audience
  40. Ways to sell yourself Blog Speaking Books / websites CV Portfolio LinkedIn
  41. Blog Thinker Speaker Thought leaderBooks / websites Consultant CV Experienced Portfolio Designer LinkedIn Job hunter
  42. Depends on how you want to be perceived and who you are talking to
  43. I’ve seen a lot of portfolios Since October 2010 - past 7 months450+ 80+ 24 CVs and Interviews Hiresportfolios
  44. UX Portfolios are 80% bad* *The above is a guesstimate. Don’t crucify me
  45. UX Portfolios are 80% bad‣ No project context‣ Lack of process demonstrated‣ Excuses about confidentiality‣ Packaging & medium gets in the way
  46. I had to do something‣ Ranted on London IA forum‣ Set up a closed group session to ‘show and tell’ example portfolios‣ Shared output back on London IA
  47. Lee McIvor 1. Introduce yourself
  48. Lee McIvorwho am I?I’ve been a user experience consultant for over 5 years, and havebeen freelance for around 3 years. Prior to that I worked variously asa software and web developer for another 6 years, after leavinguniversity in 1998.Originally from Liverpool, I studied Economics at NorthumbriaUniversity, which taught me what I didn’t want to do with the rest ofmy life. After that I found myself studying an evening course inInteraction Design at Sunderland University, which showed me howinteresting a day at work could be.
  49. Lee McIvorwhat do I do?Over the course of my career so far I have gained a range ofexperience, including interaction design, usability evaluation,qualitative and quantitative research, and web accessibility.In many of my recent engagements I have o ered the full spectrumof services to my clients to enable them to ful ll a project, and oftento help them begin to build these competencies within their ownorganisations.I’m a great believer in not only developing my own knowledge, butsharing it with others too.
  50. Georgette Sullivan
  51. 2. Demonstrate your working
  52. It’s like Math(s)
  53. The act is as importantas the artefact
  54. Lee McIvorresearch & analysisThe best experiences are designed when you havea deep understanding of the users of a givenservice, product or system. For this reason a goodresearch phase combined with e ective, detailedanalysis are vital.I have been involved in a range of researchprojects, within a range of industries includinginvestment fund management, travel, grocery andsocial housing services.
  55. Lee McIvordesignI really enjoy sketching and collaborating withclients and colleagues when beginning the designphase. These early stages provide a space forcreative thinking, discussion of research ndingsand how they might impact design, and most of allfor considering the widest range of ideas aspossible with few inhibitions.
  56. Jason Mesut
  57. Jason Mesut
  58. Simon DoggettConcepts Collaborative ideation I’ve facilitated many sketching and brainstorming sessions, collecting the best ideas with fellow designers and non creatives too. Importance vs. feasibility I’ve helped identify key performance indicators that really matter, and attach them to functionality while gaining assessment from developers and managers. Tangible futures I’ve helped business teams and clients see what the long term product vision looks like by prototyping and signing o tangible future documents. Phase 2 isn’t always a myth.Business goals vs. requirements I’ve been passionate in separating business and design strategy when necessary, to help the product grow and to make sure the experts are looking after their respective domains. 8
  59. Simon DoggettSketches & Scamps Video browser page The original project wall for the xxxx Video project. We used magic whiteboards to sketch through all the main conc Early homepage concept on paper. This work belongs to me and one other graphic designer. 10
  60. 3. Share your project experience
  61. Case  Study Roles he played THE TELEGRAPH IA  |  IxD  |  UXD  |  UIPROJECT ACTION Telegraph  Fantasy  Football As  we  were  up  against  it  f e  wasn’t  a  grea vailable  to   spend  making  sure  we  had  the  corr t  started  sketching  -­‐  when   en  work  at  a  very  small  scale,  this  helps  me  concentrate  on  just  the  DATE crux  of  the  idea,  whilst  allowing  me  to  generate  lots  of  ideas  in  a  small  amount  of   August  2010PLATFORMS   iPhoneDELIVERABLES   User  journeys   Wireframes   Sitemaps   Visual  designs I  developed  a  3  step  pr ering  feedback  throughout  the  process  to  ensure   a  user  always  knows  what  to  do  next:CHALLENGE Drop players select  which  players  you  want  to  drop  whilst  also  changing   The  Telegraph  approached  us  in  July   forma fo  bar  provides  hints  as  to  what  the  user  must  do  -­‐  choosing   2010  enquiring  whether  we  could   certain  forma equire  players  in  cert o  be  dropped. Transfers Pick players om  tab  bar  allows  you  to  switch  between  available   build  them  an  account  management   app  for  their  Fantasy  Football  game,   a w  many  player ou  s o  
  62. Drop players select  which  players  you  want  to  drop  whilst  also  changing  The  Telegraph  approached  us  in  July   forma fo  bar  provides  hints  as  to  what  the  user  must  do  -­‐  choosing  2010  enquiring  whether  we  could   certain  forma equire  players  in  cert o  be  dropped. Transfers Pick players om  tab  bar  allows  you  to  switch  between  available  build  them  an  account  management  app  for  their  Fantasy  Football  game,   a w  many  player ou  s o  by  the  beginning  of  the  coming   pick.  Available  budget  is  displayed  and  the  op o  sort  players  bfootball  season. ers.   fers Trans Review changes con y  or  go  back  to  change. 12:00 PM O2-UK 12:00 PM O2-UKIt  would  only  be  available  to  exis 12:00 PM Cancel Drop players Pick Drop Pick players Review O2-UK Pick newusers  who  have  already  chosen  their   Cancel Drop players players You need to drop 1 defen der to use 3-5 -2 Y elders O2-UK 12:00 PM es rm Transfers 22 Budget £8.7m Review changteam,  allowing  them  tTrancheck  how   o  sfers 22 your team. Pick Ta p players to dr op them from Budget £2.2m Transfers 22 ange ng after this ch Points Value 6 transfers remaini £2.2m Team Name Team You will havetheir  team  is  performing  each  week,   Points Budget Value 2) Position (-£4.5m) Transfers 24 (+ Points Value Defenders - You need to drop 1 defender to Budget £0.1m Team Defenders use 3-5-2 Position Defenders t  importantly   Player 2 TM1 Xpts £X.Xm Player 2 TM1 Xpts £X.Xm Players In Xpts £X.Xm TM1make  transfers. £X.Xm Player 2 TM1 Xpts £X.Xm Player 3 Xpts TM2 Player 2 TM2 Xpts £X.Xm £X.Xm Player 3 Xpts TM2 £X.Xm Player 3 TM2 Xpts £X.Xm Player 4 Xpts TM3 Xpts Player 3 TM3 £X.Xm Player 4 Players OutWhilst  the  majority  of  the  app  was   Player 4 TM3 Xpts £X.Xm Player 5 TM4 Xpts £X.Xm Player 5 TM4 Xpts £X.Xm Player 6 TM3 Xpts £X.Xman  exercise  in  displaying  lists  of   Player 5 TM4 Xpts £X.Xm elders elders Player 5 TM4 Xpts £X.Xm £X.Xm Player 6informa ansf Xpts TM3 Xpts TM3 £X.Xm elders Player 6 £X.Xm GK 1 Xpts 3-5-2 DEFallowed  users  to  change  forma TM3 4-3-3 MID STR Player 6 4-5-1 4-4-2 3-5-2 4-3-3w yers  at   4-5-1 4-4-2an OUTCOMEI  saw  this  as  the  biggest  obstacle  in   To  date  the  applica wnloads,  of  which  95%  smaking  the  app  a  success. every  week.  On  average  it  is  genera e  views  a  month.  Users  of   the  app  mak t  of  transfers  then  those  playing  via  the  website.  
  63. We still want to seedeliverables as well
  64. Content tips1. Introduce yourself2. Demonstrate your working3. Share project experience
  65. Packaging tips‣ Structure with a clear journey and narrative‣ Keep it real‣ Don’t let the medium or design get in the way‣ Let your work(ing) shine through
  66. Confidentiality tips‣ Trust people‣ Anonymise / de-brand / re-create‣ Show personal work‣ Set passwords on pdfs‣ Put an NDA in place
  67. Portfolios are notjust for new jobs
  68. Not just for new jobs‣ Remember what you have done‣ Communicate what you’ve done before‣ Give you license to repeat & improve‣ Help train and educate others‣ Sell Process, Solutions, Your company
  69. “ the act of coming to conclusions about your own contribution in the world so that you can make it meaningful for someone else” Tim Brown http://www.youtube.com/watch?v=D18Jyl-aWIY&feature=player_embedded
  70. “ [...] an architected communication of what it means to be you, and what it means to others who work with you ” Tim Brown http://www.youtube.com/watch?v=D18Jyl-aWIY&feature=player_embedded
  71. The act is as importantas the artefact
  72. Photograph workshops
  73. Keep your sketches
  74. Save your outputs
  75. Edit video
  76. 4. Run a portfolio
  77. But there’s one thing that all of this relies on
  78. Doing great work
  79. Time & energy are the only things in your way...
  80. “don’t look for thenext opportunity.the one you havein hand IS theopportunity.”Paul Arden
  81. 1. Know yourself2. Know your goal3. Target your audience4. Run a portfolio5. Do great work
  82. Big thanks to:Portfolio starsSimon DoggettLee McIvorGiulia PiuGeorgette SullivanSam SmithRob GrahamMy past employersRMA, The Team, LBi, Flow, PA, Yell
  83. Get detail and updates atbetteruxportfolios.com

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