(Freelance) Online Product Manager at City of Amsterdam
Nov. 28, 2008•0 likes•19,523 views
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Design Documentation
Nov. 28, 2008•0 likes•19,523 views
Report
Design
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Business
Presentation for Adobe User group Netherlands about Design Documentation for larger, interactive systems.
<b>Download available from: http://www.peterboersma.com/blog/2008/11/design-documentation-presentation-at.html</b>
1. Design Documentation Peter Boersma Adobe User Group Meeting #9, November 26, 2008, Amsterdam, The Netherlands info . nl FULL SERVICE INTERNET AGENCY
26. … and then IAs discovered other fields… IA Industrial Design, Visual Design, Information Design, Interaction Design, Usability, Copywriting, Marketing & Communications, Computer Science
27. … and tried to redefine IA… Industrial Design, Visual Design, Information Design, Interaction Design, Usability, Copywriting, Marketing & Communications, Computer Science BIG IA
28.
29. I don’t agree… IA Industrial Design, Visual Design, Information Design, Interaction Design, Usability, Copywriting, Marketing & Communications, Computer Science Industrial Design, Visual Design, Information Design, Interaction Design, Usability, Copywriting, Marketing & Communications, Computer Science
30. ...but I do believe IA is “bigger”… IA other fields
31. … because it also includes Business IA IA other fields ROI, organizational impact, selling, managing, process
32.
33. So here is my T-shaped world view… business IA IA other fields
83. SNS Page Type Description Diagram ProductGroup1 | ProductGroup2 | ProductGroup3 | ProductGroup4 | ProductGroup5 | Businesses | Service Spotlight - Life Story / Product combination - Sometimes ProblemRecognition or Play - Occasionally Learn Motivation - Products with USPs and Life Stories Motivation - Products with USPs and Life Stories Motivation - Products with USPs and Life Stories Motivation - Products with USPs and Life Stories Learn - product/process info - general Q&A Buy - advice - other contact options Offer - Product specific Buy, Play or Learn
111. … or… Welsh text reads something like “I am out of Office, send sample to be translated. Will look at it later” Translated text was placed on large billboard, but automatic translator was broken…
113. Web Analytics Report Old online form - 1 step to fill out - 1 step to print - 1 thank-you page New online form - 1 step for customer Y/N - 4 steps to fill out the form - 1 step to print - 1 thank-you page 7.7% 20.3% New online form: - after step 1 - for existing customers (and new customers) 31.6% (24.4%) conversion rate conversion rate conversion rate
120. Design Documentation Peter Boersma Adobe User Group Meeting #9, November 26, 2008, Amsterdam, The Netherlands info . nl FULL SERVICE INTERNET AGENCY