7 Customer Experience Tips : My deck from : Qubit Bright Sparks : 29th April 2014. Please be aware that the slides incorporating video, won't play on Slideshare. For further details please email me: bseymour (at) amplience.com , or via twitter @bseymour, or via our website: http://amplience.com/solutions/dynamic-media/

1.
Customer Experience Tips
to drive your
Channel Performance
Ben Seymour
Director, Professional Services

2. The Omni-­‐Channel Retail Merchandising Challenge
Amplience AdapCve Media PlaDorm
Retail'Brand' Consumers'
Video'&'
Image''
Assets'
Data'
Brand'&'
Marke9ng'
Assets'
Interac9ve'
Rich=Media'
Tablet'
Instore'
Digital'
Emerging'e.g:'
Smart'TV'&'
Wearable'
Tech'
Desktop'
Mobile'
SDK'
Dynamic'
Imaging'
Interac9ve'
Merchandising'
API’s'
Asset'
Management'

3. MulCscreen journey requires adapCve content
①

4. Break away from staCc page templates : RWD

5. AdapCve Media:
Enhance the experience
to opCmise engagement

6. AdapCve Media:
Enhance the experience
to opCmise engagement

7. AdapCve Media:
Enhance the experience
to opCmise engagement

8. Enhance the experience to opCmise engagement
Where appropriate

9. Enhance the experience to opCmise engagement
Where appropriate

10. Mobile deserves a different experience
②

11. “One eyeball, one Thumb”
People use their phones
anywhere & everywhere
!
Typically short sCnts of
parCal concentraCon
Luke Wroblewski

16. Category Page : Combine content and commerce
③

21. Lister Page : not just a stepping stone
④

26. • Early engagement
!
• Engender confidence in the interacCons
!
• Reduce fricCon

29. Product Page : Content is king
⑤

36. Review&key&browser&dimensions:&&
1&Content&and&Visitor&perspec8ves&
1&Measure&against&success&metrics&
Also,&track&ranges&of&browser&width.&
&
Are&there&certain&visitor&device&
profiles,&which&are&underperforming&
for&your&customer&base?&
&

37. Reveal Intent
!
!
Viewer analyCcs:
DuraCon of zoom
Frequency of zoom
Alternate views
Spin interacCons
Video plays

38. InspiraConal Content: Make your videos work harder
⑥

39. Pages with video aWracted
2-­‐3x more visitors
(MarkeCng Sherpa)

40. Leverage social channels -­‐ re-­‐use video, with commerce imperaCves

41. Leverage social channels -­‐ re-­‐use video, with commerce imperaCves

42. SEO -­‐ leverage image and video verCcals
⑦

43. Page 1 of Google results
enjoy up to 95% of traffic
The best place to hide a dead body
is on page 2 of Google search results

44. Think of your Category Pages as being Landing Pages

45. Think of your Category Pages as being Landing Pages

46. Think of your Product Detail Pages as being Landing Pages

47. Think of your Product Detail Pages as being Landing Pages

48. Apparent filenames in image requests
Photography typically
coordinated at the SKU/product
level:
028632996188-­‐1
!
Apparent Image Filename:
Berkley-­‐whiplash-­‐orange.jpg
hWp://i1.adis.ws/i/hkg/028632996188-­‐1/Berkley-­‐whiplash-­‐orange.jpg?$cat_155$&img404=n_uk

49. Thank you
Ben Seymour
!
bseymour@amplience.com
@bseymour