1:1 personalization is something we live by at Digital Fusion. Take your marketing efforts to the next level by implementing targeted marketing efforts.
6. Segment Based
Marketing
focuses on finding
people for a product.
Individually Personalized
Marketing
focuses on finding
a product for a person.
Segmentation vs. Personalization
9. Personalized Journeys Drive Business ROI
*Transforming Customer Experience: From Moments to Journeys, 2013
+36%
Customer
satisfaction
+19%
Likely to
stay/renew
+28%
Willingness to
recommend
+33%
Less likely to
cancel/churn