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Truth and Dare - Out of the echochamber into the fire

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Truth and Dare - Out of the echochamber into the fire

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Description

This is a presentation that starts to touch on the risks and issues circling the UX echochamber right now, and what we can do to battle them.

It's a presentation I gave at EuroIA on September 23rd 2011. It has been designed to be readable without presentation and also to aid comprehension by non-english speaking audiences. Hence the amount of wordy slides.

Transcript

  1. TRUTH AND DARE OUT OF THE ECHO-CHAMBER - INTO THE FIRE Jason Mesut - Head of User Experience, RMA twitter: @jasonmesut presentations: slideshare.net/jasonmesut
  2. A little story...
  3. 2005 6 years ago
  4. First Euro IA 6 years ago
  5. First Euro IA 6 years ago
  6. “We are european, not North American, we see the world a little differently”
  7. I’d just joined Oyster Partners
  8. Spent ages researching, and designing the poster
  9. Was going through a house purchase at the time - very stressful
  10. Then... as I was tweaking the file of the final print
  11. Girlfriend fractured her hip
  12. I rushed to the hospital (after printing my poster).
  13. The consultant told her: - might need regular surgery - may have birth complications - could get arthritis quicker
  14. I flew to Brussels anyway
  15. The most selfish thing I thought I had ever done
  16. Gave me my voice
  17. Gave me confidence
  18. 2006 5 years ago
  19. I wrote 5 winning submissions that year
  20. 1 2 3 4 out of the 4 10 posters, including one I worked on
  21. And one session: ‘Wicked Workshops’
  22. Sorry! There were quite a few of us from LBi. It was my fault.
  23. “What does LBi stand for?” Me in 5 minute madness “Leave Berlin Immediately” Response from attendee
  24. Ego can be a dangerous thing
  25. I stepped away and let others have the limelight
  26. Senior Associate Leader Director Practitioner Leading others Managing others Mentoring others. Euro IA helped my career at LBi
  27. Worked with around 200 UX 10 - Present 08 - 10 49 05 - 08 9 04 - 05 85 01 - 04 30 98 - 00 15 11 Oyster/ The Team RMA Flow Yell PA Framfab/ LBI Applications Comms Digital agenc y consultancy User-Centred agency Management Design Online consultancy consultancy business directory
  28. I’ve done a lot of recruiting Past 12 months 700+ 100+ 40 CVs and Interviews Hires portfolios
  29. past 12 months Whole day / multi- day conferences Evening events 6 MEX, UX People, UX London, 15+ London IA (3), UPA (4) Writing Interactions, UX Lisbon, dConstruct workshops, UX Bookclub, IxDA London, + more I’ve been to a lot of UX conferences and events
  30. I’m really worried
  31. I need to worry you too with some bitter truths
  32. Different truths - Personal - Social - Human - Universal
  33. But we’re going to get through this
  34. I’ve got some things we can do to make it better
  35. Some dares
  36. Truth No. 1 Personal truth There is no Universal truth in UX
  37. Truth No. 2 Personal truth I am here to: - help because I care - learn from practitioners - recruit real talent
  38. Dare no. 1 I dare you... Don’t tweet soundbites from my talk
  39. Truth No. 3 Social + human truth Sometimes the quietest people have the best things to say
  40. No Q&A, just Os Opinions at the end, and nothing else - just try not to make it personal
  41. Dare no. 2a I dare you to... Critique my talk, and share your opinions at the end
  42. Positive Negative What you liked What you didn’t like What you agree with What you disagreed with Ideas, different What should have said perspectives What you would say Interesting Missing
  43. Dare no. 2b I dare you to... Critique other talks you have heard today, and will hear tomorrow - share with people you meet
  44. Celebrity UX rockstars are setting us up for failure
  45. 2005 - 1st Euro IA
  46. No gurus or superstars to look up to
  47. 2011 Today
  48. Now we have loads of Celebrity UX Rockstars
  49. “The majority of UX work is being done (and done well) by people you and I have never heard of.” Louise Hewitt Commenting on Andy Budd’s “The X-factorisation of the web” http://www.andybudd.com/
  50. Celebrity UX Rockstars Usually... Written a book Speak at conferences Tweet/blog a lot
  51. Why do we listen to them? Have you seen their work? Do they give unique insight? Do they help you do your job?
  52. Why do we listen to them? Great performers Sometimes relevant topics Aspirational topics Convincing arguments Because others do
  53. 3 concerns: Too many silver bullets Land grabbing Motives are not clear
  54. I think they are setting us up for failure Preach more than practice Not enough techniques We are not them
  55. Worst of all People are just regurgitating the same old crap
  56. The human centipede of UX dogma
  57. “A dogma is something that should not to be disputed or doubted. Most often, this means the basic beliefs and doctrines of a religion. What a majority of followers of an ideology or any kind of organization believe in can also be a dogma.” Wikipedia
  58. Here’s a few things that are worrying me
  59. I need some music to help make my point
  60. Mobile first
  61. DON’T BELIEVE THE HYPE
  62. Open web
  63. DON’T BELIEVE THE HYPE
  64. Service Design
  65. DON’T BELIEVE THE HYPE
  66. Gamification
  67. DON’T BELIEVE THE HYPE
  68. Content strategy
  69. DON’T BELIEVE THE HYPE
  70. We should be like Apple
  71. DON’T BELIEVE THE HYPE
  72. Responsive design
  73. DON’T BELIEVE THE HYPE
  74. Gestures are the future of interfaces
  75. DON’T BELIEVE THE HYPE
  76. Touch screens are the future
  77. DON’T BELIEVE THE HYPE
  78. Break down silos
  79. DON’T BELIEVE THE HYPE
  80. DON’T BELIEVE THE HYPE
  81. DON’T BELIEVE THE HYPE
  82. DON’T BELIEVE THE HYPE
  83. DON’T BELIEVE THE HYPE
  84. DON’T BELIEVE THE HYPE
  85. Let’s go deeper on a few of these
  86. Mobile First is confused as an always use strategy
  87. Mobile First is confused as an always use strategy Quotes without investigation Web message Sometimes may be useful
  88. Most Service Design and Design Thinking is a lot of talk and corporate entertainment
  89. “All fart and no shit”
  90. “Design thinking? Do you mean common sense? I don’t need someone to teach me how to brainstorm - every process is designed - it’s just pretentious” Luke Johnson From recent Design Business Association event Author of ‘Start It Up’, and business brains behind Pizza Express, Strada, Giraffe
  91. Breaking down silos is naive
  92. Breaking down silos is naive Organisations are complex People better in small groups Change takes too long
  93. Open source and Open web is not the only way
  94. Open source and Open web is not the only way Dev friends influencing us Proprietary wins most of time Business doesn’t care We shouldn’t care that much
  95. There is more to Agile UX than Sprint 0s and Sprints ahead
  96. There is more to Agile UX than Sprint 0s and Sprints ahead This is only one aspect Doesn’t always work Need to work in dev sprint
  97. Responsive design is an old argument in new clothes
  98. Responsive design is an old argument in new clothes Fixed vs. fluid/liquid Separate accessible sites Technology changes rapidly Sometimes appropriate
  99. Silver bullets are dangerous We need multiple weapons, and to know when and how to use them
  100. Truth No. 4 Social There are no silver bullets in UX. Repeating them can weakens us.
  101. Dare no. 3 I dare you to... Call bullshit on Celebrity UX Rockstars who are preaching their dogma or shallow messaging
  102. UX is eating itself
  103. The UX Bubble is growing and growing
  104. UX developer UX designer UX architect UX consultant More and more people are saying they are doing UX
  105. UX designer is the new ‘web designer’
  106. But most are confused about what UX actually is
  107. User interface? Wireframes? Visual design? ?!*&%!? Usability? The people we work with are even more confused
  108. I ask a tricky question in interviews Are you more UX or UI?
  109. I also get people to map themselves What shape are you?
  110. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture 4 key disciplines of User Experience
  111. Industrial design Design Device strategy interface design ExS IxD Business Software Marketing, strategy design HCI consulting Market Web research design UR IA Design Library research science Psychology
  112. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture Insight and big picture
  113. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture User Interface Craft
  114. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture Conceptual, design, feel
  115. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture Analysis, rigour, logic
  116. Truth No. 5 Social Most UX people don’t articulate what they do and how they are different from others
  117. Dare no. 4 I dare you to... Map your shape using the framework, and show where YOU want to grow and develop
  118. Industrial design Design Device strategy interface design ExS IxD Business Software Marketing, strategy design HCI consulting Market Web research design UR IA Design Library research science Psychology
  119. Industrial design Design Device strategy interface design ExS IxD Business Business Software strategy design consulting, HCI Market Web Marketing research design UR IA Design Library research science Psychology
  120. We need to focus, because the term UX dilutes us
  121. Or other disciplines and industries will claim it too
  122. Marketing strategists Market researchers Planners Brand consultants Management consultants Front-end developers Graphic designers Business Analysts Industrial Designers Service Designers
  123. Is that a bad thing or a good thing?
  124. We need to reclaim disciplines in User Experience
  125. Interaction Design & Information Architecture are different. We can do both or only one.
  126. We need to get closer to other disciplines and understand them better
  127. Stop trying to reinvent what they do without understanding it
  128. The Internet of Ubiquitous Computing Information Appliance Things is coming
  129. We need to work together - especially with Industrial Designers
  130. Dare no. 5a I dare you to... Go to non-UX events Engage with other disciplines Work together
  131. Digital Design Harder Marketing Better for you Business Sector-specific Science Product
  132. Dare no. 5b I dare you to... Read non-UX media - blogs, books, magazines
  133. Not just these,
  134. but these...
  135. ...and these
  136. Dare no. 5c I dare you to... Speak at a non-UX event
  137. We’re also under threat from within
  138. Salaries and day rates getting ridiculous
  139. Plenty of money & demand http://tinyurl.com/6g42end
  140. People with 1-2 years experience and poor quality work can command rates as high as senior folk got 4 years ago
  141. Charlatans http://www.clashmusic.com/news/charlatans-drummer-eyes-return
  142. They can use Axure! They list personas and wireframes in their cvs
  143. They use the design patterns that are easy in Axure, rather than thinking through what is best
  144. Design patterns are an echo-chamber in themselves
  145. Accordions, carousels and multiple dropdowns are the clip-art, and Axure is our PowerPoint
  146. Rates are getting higher, quality getting lower
  147. Too many people are going freelance
  148. They choose projects that they think sound exciting or are good for their portfolios
  149. As a freelancer they can’t bond with a team
  150. They can’t be mentored, and be developed by others
  151. But they can have long holidays and a lot of money in their pocket
  152. Truth No. 6 Social Our bubble will burst unless we stamp out the greedy pretenders
  153. Dare no. 6 I dare you to... Call bullshit on pretenders. Not pay unfair rates. Give the best work to permanent staff.
  154. UCD and UX is not the only way
  155. UX is like a set of religions
  156. UX is like a set of religions - Evangelise beliefs + dogma - Criticise non-believers - Promote godly practice - Conferences, our churches - Sell on faith, not proof
  157. UCD is our hammer, and every project is a thumb
  158. Don Norman
  159. “In 1965 when we were starting Pizza Express, customers wanted chips with pizza. We had the vision and we guided the customer” Luke Johnson From recent Design Business Association event Author of ‘Start It Up’, and business brains behind Pizza Express, Strada, Giraffe
  160. “Best source of innovation are ideas from staff and from branch managers, not customers” Luke Johnson From recent Design Business Association event Author of ‘Start It Up’, and business brains behind Pizza Express, Strada, Giraffe
  161. UCD is a way of mitigating risk and increasing chance of success
  162. We try to invest so much time in research, that we don’t spend enough time designing
  163. And we don’t always respect the leaps that can be made from creative thought
  164. Or genius designers
  165. Not enough Lots in selling Too much investment in it and glossing investment crafting the over the here solution cracks Launch Research Design & Marketing & & strategy development advertising How my Industrial Designer friend sees it
  166. Heavy Less devotion investment in to the solution research and crafting strategy Little to no marketing / advertising Launch Research Design Marketing & & strategy & dev advertising How purist UX people might want it
  167. Little to no Rapid Lots of research & design & marketing and strategy development advertising Research & strategy Design Marketing & Launch & dev advertising How marketing and business people want it
  168. Rapid, low Lots of design by making Slightly less friction marketing research because the and product is so strategy good Launch Research Design Mkting & & strategy & dev advertising How I prefer it
  169. Maybe why we use so much UI clipart
  170. Truth No. 7 Social There are more non- UCD success stories than UCD success stories
  171. Dare no. 7 I dare you to... Spend more time designing and less time researching
  172. We’re not built for strategy
  173. Back at the first Euro IA, there was a lot of talk about strategy
  174. Getting further upstream. Getting a seat at the table.
  175. More and more people are talking about it, but are we really making progress?
  176. I don’t think so
  177. “Strategy. It’s not big and it’s not clever.” Jon Hughes VP at Cognizant Technology Solutions. Inspiration for me when I worked at PA Consulting, a management consultancy. He was a partner there at the time.
  178. “But, it’s fucking hard to do well” Jon Hughes VP at Cognizant Technology Solutions. Inspiration for me when I worked at PA Consulting, a management consultancy. He was a partner there at the time.
  179. Most organisations don’t have good or clear strategies.
  180. “ 4 types of strategy: - No strategy - Unclear strategy - Bad strategy - Good strategy” Someone in UX Lisbon In Leisa Reichelt’s UX Strategy workshop
  181. UX people are not built for strategy
  182. We can’t handle the stench upstream
  183. A lot of politics, power-games
  184. Visionaries and senior people can be ruthless assholes
  185. Steve Jobs
  186. Donald Trump
  187. Alan Sugar
  188. It takes a long time to engage with stakeholders and have a strategic influence
  189. Some of us can’t commit to more than 3 months for a project, let alone 3 years+ to conceive and deliver on strategy
  190. Truth No. 8 Social Most UX people are not built for strategy
  191. Dare no. 8 I dare you to... Commit to developing strategies, or focus on what you do best
  192. We’re nearly there now
  193. I have only skimmed the surface of our echo- chamber and why we need to get out more
  194. If you want fame, be prepared to sacrifice your personal life and put yourself up for criticism
  195. We must expose ourselves to more thinking outside of our space
  196. “A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” Steve Jobs In an interview for Wired, February 1996
  197. We need to focus ourselves to save our bubble from bursting
  198. “It is not the strongest of the species that survive, nor the most intelligent, but the one most adaptable to change” Clarence Darrow (often attributed to Darwin) Amercian Defense lawyer, defending the education of Darwin’s drawings
  199. We need to have more opinions and share them with the world
  200. “The great thing about having an opinion is that you can change it” Simon Manchipp Creative Director & co-founder at progressive brand consultancy SomeOne
  201. Dare no. 9 I dare you to... Share your opinions on UX and this talk with the rest of the conference
  202. Dares Don’t tweet soundbites Critique conference talks Call bullshit on celebrity UX rockstars Map your UX shape and focus your future Get into the heads of others Try more designing, less researching Commit to strategy, or focus on UX Share opinions & be prepared to change
  203. Thank you RMA Consulting Master Your Every Day twitter: @jasonmesut presentations: slideshare.net/jasonmesut

Description

This is a presentation that starts to touch on the risks and issues circling the UX echochamber right now, and what we can do to battle them.

It's a presentation I gave at EuroIA on September 23rd 2011. It has been designed to be readable without presentation and also to aid comprehension by non-english speaking audiences. Hence the amount of wordy slides.

Transcript

  1. TRUTH AND DARE OUT OF THE ECHO-CHAMBER - INTO THE FIRE Jason Mesut - Head of User Experience, RMA twitter: @jasonmesut presentations: slideshare.net/jasonmesut
  2. A little story...
  3. 2005 6 years ago
  4. First Euro IA 6 years ago
  5. First Euro IA 6 years ago
  6. “We are european, not North American, we see the world a little differently”
  7. I’d just joined Oyster Partners
  8. Spent ages researching, and designing the poster
  9. Was going through a house purchase at the time - very stressful
  10. Then... as I was tweaking the file of the final print
  11. Girlfriend fractured her hip
  12. I rushed to the hospital (after printing my poster).
  13. The consultant told her: - might need regular surgery - may have birth complications - could get arthritis quicker
  14. I flew to Brussels anyway
  15. The most selfish thing I thought I had ever done
  16. Gave me my voice
  17. Gave me confidence
  18. 2006 5 years ago
  19. I wrote 5 winning submissions that year
  20. 1 2 3 4 out of the 4 10 posters, including one I worked on
  21. And one session: ‘Wicked Workshops’
  22. Sorry! There were quite a few of us from LBi. It was my fault.
  23. “What does LBi stand for?” Me in 5 minute madness “Leave Berlin Immediately” Response from attendee
  24. Ego can be a dangerous thing
  25. I stepped away and let others have the limelight
  26. Senior Associate Leader Director Practitioner Leading others Managing others Mentoring others. Euro IA helped my career at LBi
  27. Worked with around 200 UX 10 - Present 08 - 10 49 05 - 08 9 04 - 05 85 01 - 04 30 98 - 00 15 11 Oyster/ The Team RMA Flow Yell PA Framfab/ LBI Applications Comms Digital agenc y consultancy User-Centred agency Management Design Online consultancy consultancy business directory
  28. I’ve done a lot of recruiting Past 12 months 700+ 100+ 40 CVs and Interviews Hires portfolios
  29. past 12 months Whole day / multi- day conferences Evening events 6 MEX, UX People, UX London, 15+ London IA (3), UPA (4) Writing Interactions, UX Lisbon, dConstruct workshops, UX Bookclub, IxDA London, + more I’ve been to a lot of UX conferences and events
  30. I’m really worried
  31. I need to worry you too with some bitter truths
  32. Different truths - Personal - Social - Human - Universal
  33. But we’re going to get through this
  34. I’ve got some things we can do to make it better
  35. Some dares
  36. Truth No. 1 Personal truth There is no Universal truth in UX
  37. Truth No. 2 Personal truth I am here to: - help because I care - learn from practitioners - recruit real talent
  38. Dare no. 1 I dare you... Don’t tweet soundbites from my talk
  39. Truth No. 3 Social + human truth Sometimes the quietest people have the best things to say
  40. No Q&A, just Os Opinions at the end, and nothing else - just try not to make it personal
  41. Dare no. 2a I dare you to... Critique my talk, and share your opinions at the end
  42. Positive Negative What you liked What you didn’t like What you agree with What you disagreed with Ideas, different What should have said perspectives What you would say Interesting Missing
  43. Dare no. 2b I dare you to... Critique other talks you have heard today, and will hear tomorrow - share with people you meet
  44. Celebrity UX rockstars are setting us up for failure
  45. 2005 - 1st Euro IA
  46. No gurus or superstars to look up to
  47. 2011 Today
  48. Now we have loads of Celebrity UX Rockstars
  49. “The majority of UX work is being done (and done well) by people you and I have never heard of.” Louise Hewitt Commenting on Andy Budd’s “The X-factorisation of the web” http://www.andybudd.com/
  50. Celebrity UX Rockstars Usually... Written a book Speak at conferences Tweet/blog a lot
  51. Why do we listen to them? Have you seen their work? Do they give unique insight? Do they help you do your job?
  52. Why do we listen to them? Great performers Sometimes relevant topics Aspirational topics Convincing arguments Because others do
  53. 3 concerns: Too many silver bullets Land grabbing Motives are not clear
  54. I think they are setting us up for failure Preach more than practice Not enough techniques We are not them
  55. Worst of all People are just regurgitating the same old crap
  56. The human centipede of UX dogma
  57. “A dogma is something that should not to be disputed or doubted. Most often, this means the basic beliefs and doctrines of a religion. What a majority of followers of an ideology or any kind of organization believe in can also be a dogma.” Wikipedia
  58. Here’s a few things that are worrying me
  59. I need some music to help make my point
  60. Mobile first
  61. DON’T BELIEVE THE HYPE
  62. Open web
  63. DON’T BELIEVE THE HYPE
  64. Service Design
  65. DON’T BELIEVE THE HYPE
  66. Gamification
  67. DON’T BELIEVE THE HYPE
  68. Content strategy
  69. DON’T BELIEVE THE HYPE
  70. We should be like Apple
  71. DON’T BELIEVE THE HYPE
  72. Responsive design
  73. DON’T BELIEVE THE HYPE
  74. Gestures are the future of interfaces
  75. DON’T BELIEVE THE HYPE
  76. Touch screens are the future
  77. DON’T BELIEVE THE HYPE
  78. Break down silos
  79. DON’T BELIEVE THE HYPE
  80. DON’T BELIEVE THE HYPE
  81. DON’T BELIEVE THE HYPE
  82. DON’T BELIEVE THE HYPE
  83. DON’T BELIEVE THE HYPE
  84. DON’T BELIEVE THE HYPE
  85. Let’s go deeper on a few of these
  86. Mobile First is confused as an always use strategy
  87. Mobile First is confused as an always use strategy Quotes without investigation Web message Sometimes may be useful
  88. Most Service Design and Design Thinking is a lot of talk and corporate entertainment
  89. “All fart and no shit”
  90. “Design thinking? Do you mean common sense? I don’t need someone to teach me how to brainstorm - every process is designed - it’s just pretentious” Luke Johnson From recent Design Business Association event Author of ‘Start It Up’, and business brains behind Pizza Express, Strada, Giraffe
  91. Breaking down silos is naive
  92. Breaking down silos is naive Organisations are complex People better in small groups Change takes too long
  93. Open source and Open web is not the only way
  94. Open source and Open web is not the only way Dev friends influencing us Proprietary wins most of time Business doesn’t care We shouldn’t care that much
  95. There is more to Agile UX than Sprint 0s and Sprints ahead
  96. There is more to Agile UX than Sprint 0s and Sprints ahead This is only one aspect Doesn’t always work Need to work in dev sprint
  97. Responsive design is an old argument in new clothes
  98. Responsive design is an old argument in new clothes Fixed vs. fluid/liquid Separate accessible sites Technology changes rapidly Sometimes appropriate
  99. Silver bullets are dangerous We need multiple weapons, and to know when and how to use them
  100. Truth No. 4 Social There are no silver bullets in UX. Repeating them can weakens us.
  101. Dare no. 3 I dare you to... Call bullshit on Celebrity UX Rockstars who are preaching their dogma or shallow messaging
  102. UX is eating itself
  103. The UX Bubble is growing and growing
  104. UX developer UX designer UX architect UX consultant More and more people are saying they are doing UX
  105. UX designer is the new ‘web designer’
  106. But most are confused about what UX actually is
  107. User interface? Wireframes? Visual design? ?!*&%!? Usability? The people we work with are even more confused
  108. I ask a tricky question in interviews Are you more UX or UI?
  109. I also get people to map themselves What shape are you?
  110. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture 4 key disciplines of User Experience
  111. Industrial design Design Device strategy interface design ExS IxD Business Software Marketing, strategy design HCI consulting Market Web research design UR IA Design Library research science Psychology
  112. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture Insight and big picture
  113. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture User Interface Craft
  114. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture Conceptual, design, feel
  115. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture Analysis, rigour, logic
  116. Truth No. 5 Social Most UX people don’t articulate what they do and how they are different from others
  117. Dare no. 4 I dare you to... Map your shape using the framework, and show where YOU want to grow and develop
  118. Industrial design Design Device strategy interface design ExS IxD Business Software Marketing, strategy design HCI consulting Market Web research design UR IA Design Library research science Psychology
  119. Industrial design Design Device strategy interface design ExS IxD Business Business Software strategy design consulting, HCI Market Web Marketing research design UR IA Design Library research science Psychology
  120. We need to focus, because the term UX dilutes us
  121. Or other disciplines and industries will claim it too
  122. Marketing strategists Market researchers Planners Brand consultants Management consultants Front-end developers Graphic designers Business Analysts Industrial Designers Service Designers
  123. Is that a bad thing or a good thing?
  124. We need to reclaim disciplines in User Experience
  125. Interaction Design & Information Architecture are different. We can do both or only one.
  126. We need to get closer to other disciplines and understand them better
  127. Stop trying to reinvent what they do without understanding it
  128. The Internet of Ubiquitous Computing Information Appliance Things is coming
  129. We need to work together - especially with Industrial Designers
  130. Dare no. 5a I dare you to... Go to non-UX events Engage with other disciplines Work together
  131. Digital Design Harder Marketing Better for you Business Sector-specific Science Product
  132. Dare no. 5b I dare you to... Read non-UX media - blogs, books, magazines
  133. Not just these,
  134. but these...
  135. ...and these
  136. Dare no. 5c I dare you to... Speak at a non-UX event
  137. We’re also under threat from within
  138. Salaries and day rates getting ridiculous
  139. Plenty of money & demand http://tinyurl.com/6g42end
  140. People with 1-2 years experience and poor quality work can command rates as high as senior folk got 4 years ago
  141. Charlatans http://www.clashmusic.com/news/charlatans-drummer-eyes-return
  142. They can use Axure! They list personas and wireframes in their cvs
  143. They use the design patterns that are easy in Axure, rather than thinking through what is best
  144. Design patterns are an echo-chamber in themselves
  145. Accordions, carousels and multiple dropdowns are the clip-art, and Axure is our PowerPoint
  146. Rates are getting higher, quality getting lower
  147. Too many people are going freelance
  148. They choose projects that they think sound exciting or are good for their portfolios
  149. As a freelancer they can’t bond with a team
  150. They can’t be mentored, and be developed by others
  151. But they can have long holidays and a lot of money in their pocket
  152. Truth No. 6 Social Our bubble will burst unless we stamp out the greedy pretenders
  153. Dare no. 6 I dare you to... Call bullshit on pretenders. Not pay unfair rates. Give the best work to permanent staff.
  154. UCD and UX is not the only way
  155. UX is like a set of religions
  156. UX is like a set of religions - Evangelise beliefs + dogma - Criticise non-believers - Promote godly practice - Conferences, our churches - Sell on faith, not proof
  157. UCD is our hammer, and every project is a thumb
  158. Don Norman
  159. “In 1965 when we were starting Pizza Express, customers wanted chips with pizza. We had the vision and we guided the customer” Luke Johnson From recent Design Business Association event Author of ‘Start It Up’, and business brains behind Pizza Express, Strada, Giraffe
  160. “Best source of innovation are ideas from staff and from branch managers, not customers” Luke Johnson From recent Design Business Association event Author of ‘Start It Up’, and business brains behind Pizza Express, Strada, Giraffe
  161. UCD is a way of mitigating risk and increasing chance of success
  162. We try to invest so much time in research, that we don’t spend enough time designing
  163. And we don’t always respect the leaps that can be made from creative thought
  164. Or genius designers
  165. Not enough Lots in selling Too much investment in it and glossing investment crafting the over the here solution cracks Launch Research Design & Marketing & & strategy development advertising How my Industrial Designer friend sees it
  166. Heavy Less devotion investment in to the solution research and crafting strategy Little to no marketing / advertising Launch Research Design Marketing & & strategy & dev advertising How purist UX people might want it
  167. Little to no Rapid Lots of research & design & marketing and strategy development advertising Research & strategy Design Marketing & Launch & dev advertising How marketing and business people want it
  168. Rapid, low Lots of design by making Slightly less friction marketing research because the and product is so strategy good Launch Research Design Mkting & & strategy & dev advertising How I prefer it
  169. Maybe why we use so much UI clipart
  170. Truth No. 7 Social There are more non- UCD success stories than UCD success stories
  171. Dare no. 7 I dare you to... Spend more time designing and less time researching
  172. We’re not built for strategy
  173. Back at the first Euro IA, there was a lot of talk about strategy
  174. Getting further upstream. Getting a seat at the table.
  175. More and more people are talking about it, but are we really making progress?
  176. I don’t think so
  177. “Strategy. It’s not big and it’s not clever.” Jon Hughes VP at Cognizant Technology Solutions. Inspiration for me when I worked at PA Consulting, a management consultancy. He was a partner there at the time.
  178. “But, it’s fucking hard to do well” Jon Hughes VP at Cognizant Technology Solutions. Inspiration for me when I worked at PA Consulting, a management consultancy. He was a partner there at the time.
  179. Most organisations don’t have good or clear strategies.
  180. “ 4 types of strategy: - No strategy - Unclear strategy - Bad strategy - Good strategy” Someone in UX Lisbon In Leisa Reichelt’s UX Strategy workshop
  181. UX people are not built for strategy
  182. We can’t handle the stench upstream
  183. A lot of politics, power-games
  184. Visionaries and senior people can be ruthless assholes
  185. Steve Jobs
  186. Donald Trump
  187. Alan Sugar
  188. It takes a long time to engage with stakeholders and have a strategic influence
  189. Some of us can’t commit to more than 3 months for a project, let alone 3 years+ to conceive and deliver on strategy
  190. Truth No. 8 Social Most UX people are not built for strategy
  191. Dare no. 8 I dare you to... Commit to developing strategies, or focus on what you do best
  192. We’re nearly there now
  193. I have only skimmed the surface of our echo- chamber and why we need to get out more
  194. If you want fame, be prepared to sacrifice your personal life and put yourself up for criticism
  195. We must expose ourselves to more thinking outside of our space
  196. “A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” Steve Jobs In an interview for Wired, February 1996
  197. We need to focus ourselves to save our bubble from bursting
  198. “It is not the strongest of the species that survive, nor the most intelligent, but the one most adaptable to change” Clarence Darrow (often attributed to Darwin) Amercian Defense lawyer, defending the education of Darwin’s drawings
  199. We need to have more opinions and share them with the world
  200. “The great thing about having an opinion is that you can change it” Simon Manchipp Creative Director & co-founder at progressive brand consultancy SomeOne
  201. Dare no. 9 I dare you to... Share your opinions on UX and this talk with the rest of the conference
  202. Dares Don’t tweet soundbites Critique conference talks Call bullshit on celebrity UX rockstars Map your UX shape and focus your future Get into the heads of others Try more designing, less researching Commit to strategy, or focus on UX Share opinions & be prepared to change
  203. Thank you RMA Consulting Master Your Every Day twitter: @jasonmesut presentations: slideshare.net/jasonmesut

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