0
SK Sikat
ka!
TOURISM
STRATEGY
The future is bright for tourism in Sultan Kudarat. We aim to find
the perfect balance between environmen...
TOURIST SPOT
The Sultan
Kudarat’s
Provincial
Capitol
THE
MUSEUM
FESTIVAL
Kalimudan Festival
(November 21)
A cultural presentation highlighting the
socio-cultural and historical heritage ...
HINDRANCES
Geographical location
Wrong impression
Known to be a Muslim Area
MARKETING
STRATEGY
A.) MARKET PLANNING
OBJECTIVES:
 To select a tourist attraction in the
Province of Sultan Kudarat
 To show the hidden be...
METHODS:
Have a feasibility study about the
said tourist attraction
Gather information
Analyze the data
Evaluate the f...
B.) TARGET MARKET
SELECTION
 To develop a marketing plan by
studying the demographics of our
tourist destination. Demogra...
C.) MARKETING MIX
SELECTION
a.) PRODUCTS:
 TRANSPORTATION -Bus
Lines, Tricycles, Jeep, Van,
 FOOD AND BEVERAGE-Mascovado , Banana
chips, pastillas, ...
D. )PRODUCTS
D.)CONCLUSION
1.) Why do you need to make Sultan Kudarat a tourist
destination?
Sultan Kudarat is known as a dangerous pla...
2.) What will be the benefits and who
will benefit?
If the Province of Sultan kudarat will be a tourist
destination there ...
MEMBERS OF THE GROUP
 Joanna Rein S.Forro
 Romeo R.Tejada Jr.
 Madonna C. Figueroa
 Janine Pangantihon
 Leah May E. B...
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Tourism 2
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Tourism 2

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Transcript of "Tourism 2"

  1. 1. SK Sikat ka!
  2. 2. TOURISM STRATEGY The future is bright for tourism in Sultan Kudarat. We aim to find the perfect balance between environmental, social and economic returns for the operators and industry. This is reflected through the vision, goals, targets and actions of the strategy, which outline clear plans to meet the challenges facing the industry. First, the strategy will include advertising, marketing channels, the internet and promotion. This includes what marketing calls the 4P's (price, promotion, place and product/service) Lastly, our feasibility study should include a "competitive advantage" which is the positive marketing position that we should have against our competition. In other words, it's something that offer and sell that our customer can't offer and will make a profit for our business.
  3. 3. TOURIST SPOT
  4. 4. The Sultan Kudarat’s Provincial Capitol
  5. 5. THE MUSEUM
  6. 6. FESTIVAL Kalimudan Festival (November 21) A cultural presentation highlighting the socio-cultural and historical heritage of the Manobos, Tirurays, T- boli, Maguindanaoans and the Christian tribes of the province. Conveyed through dances and other natures, it expresses festivities, solidarity, common aspiration and innate desire for prosperity and peace
  7. 7. HINDRANCES Geographical location Wrong impression Known to be a Muslim Area
  8. 8. MARKETING STRATEGY
  9. 9. A.) MARKET PLANNING OBJECTIVES:  To select a tourist attraction in the Province of Sultan Kudarat  To show the hidden beauty of Sultan Kudarat  To promote the attraction we had chosen  To enhance our abilities in conducting this study
  10. 10. METHODS: Have a feasibility study about the said tourist attraction Gather information Analyze the data Evaluate the facts
  11. 11. B.) TARGET MARKET SELECTION  To develop a marketing plan by studying the demographics of our tourist destination. Demographics are a population study that includes age, race, and gender. We should study the demographics to know who we think will be our potential customers and also a study of the destination that our tourists will visit.
  12. 12. C.) MARKETING MIX SELECTION
  13. 13. a.) PRODUCTS:  TRANSPORTATION -Bus Lines, Tricycles, Jeep, Van,  FOOD AND BEVERAGE-Mascovado , Banana chips, pastillas, vinegar (tuba), crops, palm oil  ENTERTAINMENT-Festivals  SOUVENIRS-Native Products like bags, slippers, bolo b.) PRICE- Very affordable
  14. 14. D. )PRODUCTS
  15. 15. D.)CONCLUSION 1.) Why do you need to make Sultan Kudarat a tourist destination? Sultan Kudarat is known as a dangerous place to other people particularly the ones who are living in Luzon and in Visayas. This is because we are so unlucky that what they have seen, heard or know through media is not good about the place especially when it comes to political issues. Sultan Kudarat should be tourist spot because there are many beautiful spots in it which are not yet fully discovered. It is also one of the safest places to live in. The people are also hospitably and very accommodating.
  16. 16. 2.) What will be the benefits and who will benefit? If the Province of Sultan kudarat will be a tourist destination there are factors which will be very beneficial: a) Popularity b) Job employment c) More improvements in place d) More income e) Less poverty It is beneficial to its constituents, the people living in it.
  17. 17. MEMBERS OF THE GROUP  Joanna Rein S.Forro  Romeo R.Tejada Jr.  Madonna C. Figueroa  Janine Pangantihon  Leah May E. Barua  Divine Grace V. Blanco  Sally Rose Bercasio  Jan Daryll P. Coronado  Joseph Pitogo Jr.  Jasper Jed S. Binas
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