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1. UNIT- 3
NATIONAL TOURISM
POLICY

2. Tourism Policy A Definition
Tourism Policy can be defined as “A set of
regulations, rules, guidelines, directives, and development
/promotion objectives and strategies that provide a
framework within which the collective and individual
decisions directly affecting tourism development and the
daily activities within the destinations are taken.”

3.  The Ministry of tourism headed by the ‘Union Minister for
Tourism’ is the nodal agency for the formation of national policies
and programs related to tourism.
 It also coordinates all the activities of the central government
agencies, state government under takings and the private sector for
the development and promotion of tourism.
 The sixth plan marked the beginning of a new era when tourism
began to be considered as a major instrument for social integration
and economic development.

4. In 1982, the Indian
Government approved
the National Tourism
Policy firstly.

5. 1. Swagat (Welcome)
2. Suchana (Information)
3. Suvidha (Facilitation)
4. Suraksha (Safety)
5. Sahyog (Cooperation)
6. Samrachana (Infrastructure Development )

6.  To promote balanced socioeconomic –
development.
 Promote and preserve the rich heritage and culture
of India.
 Create employment opportunities

7.  It becomes a unifying force nationally and
internationally fostering better understanding through
travel.
 It brings socio-economic benefits to the community
and the State and nation.
 Encourages individuals to participate in tourism
development and also create interest in local youth.
 Gives importance to conservation of heritage, natural
environment, development and promotion of tourist
products.

8.  The policy encourages public private partnership
for tourism growth.
 Realizing that tourism is a multi sectoral activity
 The policy implies to facilitate larger funds to
tourism infrastructure.
 Recognizes that high quality standards in services,
hotels and tourism related industries.
 The policy creates tourism economic zones, circuits
and tourism areas.

10. The policy document seeks to enhance employment
potential within the tourism sector as well as to foster
economic integration through developing linkages with
other sectors. Broadly the policy paper attempts to:
1. Position tourism as a major engine of economic
growth.
2. Focus on domestic tourism as a major driver of tourism
growth.
3. Position India as a global brand to take advantage of
the burgeoning global travel trade and the vast
untapped potential of India as a destination.

11.  Promote PPP(Public Private Partnership).
 Create and develop integrated tourism circuits based
on India’s unique civilization, heritage, and culture.
 Ensure that the tourist to India gets physically
invigorated, mentally rejuvenated, culturally enriched,
spiritually elevated and “feel India from within”

12.  It suggested that tourism not only generates
government revenue, foreign currency, but also
provides an optimal use of India’s scarce resources,
sustainable development, high quality employment
(especially to youngsters, women and disabled
people), and finally peace, understanding, national
unity and stability.

13. 1
• The policy laid down initiatives to promote
rural tourism and tourism in small settlements
2
• A well designed campaign highlighting upon
the historical places, natural beauty leisure
activities
3
• The number of tourists that came to India after
2002 (after the declaration of tourism policy)
is very high.

14. 4
• There has been increase in the
foreign exchange earnings through
tourism in our county.
5
• Tourism policy 2002 contributed a
lot towards the development of
tourism in our country

15.  National Action Plan for Tourism was presented to the
Parliament in May 1992.
 It outlined the importance of the industry in the global
context and in the national context, its effect on
employment generation, foreign exchange earnings etc.
 It recognized the great potential, which existed in the
country for the development of tourism and the
tremendous scope for accelerated growth.

16. I. Socio-economic development of the area.
II. Increase in the employment opportunities.
III. Preservation of national heritage and environment.
IV. Optimization of foreign exchange earnings through
international tourism.
V. Increase in India’s share of world tourism.

17. I. Creation of Special Tourism Areas as notified zones for
intensive investment and development.
II. Starting the Scheme for giving Assistance for Special
Tourism Areas (ASTA) for providing finances for tourism
and tourism related industry in specified areas/circuits.
III. Special category of Heritage Hotels/Health Resorts to be
created and provided.
a. Technical/consultancy help
b. Loans for financial institutions
c. Interest subsidy
d. Marketing and operational expertise.

18. IV. Tourism trains to be started on important tourist routes
based on the success of Palace-on-wheels.
V. River cruises to be operated in specified circuits.
VI. Revamping of foreign offices to make them more
accountable in terms of specified targets.
VII. Information revolution; information system to be
revamped to provide positive projection of India in all
leading markets.
VIII. Special airline/hotel packages for selected tourist
destinations.
IX. Provision of information counter for airlines, trains,
hotels, tourist information at major international airports.

19.  Punjab has all the elements which a destination can ever
aspire for, with its rich and varied cultural, and historical and
religious heritage, natural and scenic beauty, human-made
attractions, a wealth of folklore, fairs, festivals, cuisine, arts
and crafts, and above all, a very warm and hospitable people.
 Punjab has a glorious history and it is famous as the land of
the great Sikh Gurus. It has a world-class heritage of
religious shrines, forts and palaces, ancient and historical
monuments, wetlands and areas of natural beauty. It is also
famous for its handicrafts, woodcrafts and intricately
designed rich traditional patterns, motifs and needlework
products

20.  Due to its rich historical legacies, forts, religious shrines, wetlands,
arts and handicrafts, the State offers a wide variety of savors to all
kinds of visitors
 The policy vision and goal aim at attracting high-value tourism
through responsible and sustainable development of sensitive
tourism resources, will constitute the core of the State’s tourism
policy.
 The policy includes key principles that underpin the vision (e.g.
local communities’ involvement, concentration on small and
medium-sized business development, an emphasis on local job and
income creation, special consideration for women and youth,
environmental preservation and conservation, etc.), and set long-
term targets for tourism growth and establish the positioning upon
which Punjab as a destination will differentiate itself from other
competing tourism destinations.

21.  The policy vision for the next five years is to establish Punjab
as a world-class destination, offering a unique, different and
memorable experience to tourists, ensuring sustainable and
responsible tourism development, and firmly turning tourism
into an engine for fostering socio-economic development in
the State.

22.  The Government’s mission is to work relentlessly to double the
annual tourist visits in the State from 25 million to 50 million in the
next five years by creating new infrastructure and improving the
existing one, particularly on site facilities such as access roads,
parking lots, public toilets, food and beverage retail outlets,
appropriate product development, promoting tourism through
effective and efficient marketing and promotion campaigns, forging
partnerships with private sector for investments in tourism-related
projects, building linkages with travel and tourism trade, and
development of appropriate human resources to provide quality
services and facilities to tourists.