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Once upon a time….
In a faraway land
There lived a great scholar
He governed an        ancient seat of learning• One of the world’s top 50 universities• 29,000 students (8k from overseas)...
It was his wish that many more come     from far and wide to study
But the journey had become difficult
And competition abroad was fierce
It was not easy for outsiders to see the       wonders of his university
He had many lords, each lord of their          own domain
Each wished to stand apart
How to overcome these internal           battles?
Aha! Inspiration!A content management system!
Website for strangers of all nations
So he asked a select group ofmagicians to make it happen
They travelled the fiefdoms, asking • Who will visit your website? • What do they want? • What do you really want for them?
And so it came to pass, a new website and publishing framework was born • Central site- studying theme
And 3 years later• 50 units• 500 editors•   90% Information Services Group•   83% Corporate Services Group•   75 % Student...
The online kingdom was a devolved one• Own editors• Own content• Own workflow
His people could now rely on:•   Reliable infrastructure•   Graphic design•   Training and support•   System administratio...
And so the great lord and scholar wasso happy that he said “let’s do more”
Let’s invest in more new technology
And the magicians said, Sir, please      consider your people
Many are just at the beginning of their                journeyThey are• evaluating their content  and users• assessing the...
They have begun to work together
What do the people want now?• core elements of  editorial and  structural  consistency• flexibility and agility  to respon...
And so their wishes were granted
And they all lived happily ever after
What Do You Really Want?
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What Do You Really Want?

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Slides for talk on "What Do You Really Want?" given by Dawn Ellis at the IWMW 2012 event held at the University of Edinburgh on 18-20 June 2012.

Published in: Education, Technology
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Transcript of "What Do You Really Want?"

  1. 1. Once upon a time….
  2. 2. In a faraway land
  3. 3. There lived a great scholar
  4. 4. He governed an ancient seat of learning• One of the world’s top 50 universities• 29,000 students (8k from overseas)• 10,000 staff (2k from overseas)
  5. 5. It was his wish that many more come from far and wide to study
  6. 6. But the journey had become difficult
  7. 7. And competition abroad was fierce
  8. 8. It was not easy for outsiders to see the wonders of his university
  9. 9. He had many lords, each lord of their own domain
  10. 10. Each wished to stand apart
  11. 11. How to overcome these internal battles?
  12. 12. Aha! Inspiration!A content management system!
  13. 13. Website for strangers of all nations
  14. 14. So he asked a select group ofmagicians to make it happen
  15. 15. They travelled the fiefdoms, asking • Who will visit your website? • What do they want? • What do you really want for them?
  16. 16. And so it came to pass, a new website and publishing framework was born • Central site- studying theme
  17. 17. And 3 years later• 50 units• 500 editors• 90% Information Services Group• 83% Corporate Services Group• 75 % Student & Academic Services Group• 70% Schools & Colleges
  18. 18. The online kingdom was a devolved one• Own editors• Own content• Own workflow
  19. 19. His people could now rely on:• Reliable infrastructure• Graphic design• Training and support• System administration• Legal compliance
  20. 20. And so the great lord and scholar wasso happy that he said “let’s do more”
  21. 21. Let’s invest in more new technology
  22. 22. And the magicians said, Sir, please consider your people
  23. 23. Many are just at the beginning of their journeyThey are• evaluating their content and users• assessing their time and skills available• beginning to share technical development
  24. 24. They have begun to work together
  25. 25. What do the people want now?• core elements of editorial and structural consistency• flexibility and agility to respond to changing landscape• time
  26. 26. And so their wishes were granted
  27. 27. And they all lived happily ever after
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