What Do You Really Want?
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What Do You Really Want?

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Slides for talk on "What Do You Really Want?" given by Dawn Ellis at the IWMW 2012 event held at the University of Edinburgh on 18-20 June 2012.

Slides for talk on "What Do You Really Want?" given by Dawn Ellis at the IWMW 2012 event held at the University of Edinburgh on 18-20 June 2012.

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What Do You Really Want? What Do You Really Want? Presentation Transcript

  • Once upon a time….
  • In a faraway land
  • There lived a great scholar
  • He governed an ancient seat of learning• One of the world’s top 50 universities• 29,000 students (8k from overseas)• 10,000 staff (2k from overseas)
  • It was his wish that many more come from far and wide to study
  • But the journey had become difficult
  • And competition abroad was fierce
  • It was not easy for outsiders to see the wonders of his university
  • He had many lords, each lord of their own domain
  • Each wished to stand apart
  • How to overcome these internal battles?
  • Aha! Inspiration!A content management system!
  • Website for strangers of all nations
  • So he asked a select group ofmagicians to make it happen
  • They travelled the fiefdoms, asking • Who will visit your website? • What do they want? • What do you really want for them?
  • And so it came to pass, a new website and publishing framework was born • Central site- studying theme
  • And 3 years later• 50 units• 500 editors• 90% Information Services Group• 83% Corporate Services Group• 75 % Student & Academic Services Group• 70% Schools & Colleges
  • The online kingdom was a devolved one• Own editors• Own content• Own workflow
  • His people could now rely on:• Reliable infrastructure• Graphic design• Training and support• System administration• Legal compliance
  • And so the great lord and scholar wasso happy that he said “let’s do more”
  • Let’s invest in more new technology
  • And the magicians said, Sir, please consider your people
  • Many are just at the beginning of their journeyThey are• evaluating their content and users• assessing their time and skills available• beginning to share technical development
  • They have begun to work together
  • What do the people want now?• core elements of editorial and structural consistency• flexibility and agility to respond to changing landscape• time
  • And so their wishes were granted
  • And they all lived happily ever after