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Slides for talk on "What Do You Really Want?" given by Dawn Ellis at the IWMW 2012 event held at the University of Edinburgh on 18-20 June 2012.
Once upon a time….
In a faraway land
There lived a great scholar
He governed an ancient seat of learning• One of the world’s top 50 universities• 29,000 students (8k from overseas)• 10,000 staff (2k from overseas)
It was his wish that many more come from far and wide to study
But the journey had become difficult
And competition abroad was fierce
It was not easy for outsiders to see the wonders of his university
He had many lords, each lord of their own domain
Each wished to stand apart
How to overcome these internal battles?
Aha! Inspiration!A content management system!
Website for strangers of all nations
So he asked a select group ofmagicians to make it happen
They travelled the fiefdoms, asking • Who will visit your website? • What do they want? • What do you really want for them?
And so it came to pass, a new website and publishing framework was born • Central site- studying theme
And 3 years later• 50 units• 500 editors• 90% Information Services Group• 83% Corporate Services Group• 75 % Student & Academic Services Group• 70% Schools & Colleges
The online kingdom was a devolved one• Own editors• Own content• Own workflow
His people could now rely on:• Reliable infrastructure• Graphic design• Training and support• System administration• Legal compliance
And so the great lord and scholar wasso happy that he said “let’s do more”
Let’s invest in more new technology
And the magicians said, Sir, please consider your people
Many are just at the beginning of their journeyThey are• evaluating their content and users• assessing their time and skills available• beginning to share technical development
They have begun to work together
What do the people want now?• core elements of editorial and structural consistency• flexibility and agility to respond to changing landscape• time
And so their wishes were granted
And they all lived happily ever after