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Drupal on a business
perspective
Why, who is for, why not
Purpose
• Share motivations and struggles
• Advantages to both agencies and clients
• Debate when to use or not Drupal
Dur...
about me
Ricardo Marcelino
Omibee co-founder and
manager
Using Drupal since 2012
(rfmarcelino)
A small story
Working as a graphic designer on a previous job:
“We need to have something on the web”
<html>
Short after, an academy asked:
“I need a website with a back office
and calendar integration”
At around the same time, a hospital asked:
“We need a website and an intranet with service
teams and schedules”
A few months later, a toys brand:
“We need a portfolio and online store, with multi
language and content adapted for each ...
An University department asked:
“We need to manage publications, scientific
production, scholarships, equipments, etc.”
Meanwhile, a Business Angels club asked:
“Can you fix and maintain our Joomla website?”
…
“Can we do it with Drupal instea...
What do we need
as a business?
What do we need
as a business?
• Ability to provide high added value to clients
• A flexible set of tools and know how tha...
Why Drupal?
For agencies and clients
Why Drupal
For agencies and clients
• A lot out of the box - content management, entity relationships, user and
permission...
You don’t need
a bus for 2 passengers
Who is for?
• Content and workflow intensive
• Media and publishers (The Economist, NBC, Fox, …)
• Universities (Harvard, ...
Who is not for?
• Personal page or simple blogs
(Squarspace, Wordpress, Blogger)
• Simple “brochure” websites
(Adobe Muse,...
What do you think?
Thank you.
Ricardo Marcelino | omibee.com
Drupal on a business perspective
Drupal on a business perspective
Drupal on a business perspective
Drupal on a business perspective
Drupal on a business perspective
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Drupal on a business perspective

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Drupal is great, but not for every use case.
The purpose of the talk is:
- Share motivations and struggles
- Advantages to both agencies and clients
- Debate when to use or not Drupal

Published in: Internet
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Drupal on a business perspective

  1. 1. Drupal on a business perspective Why, who is for, why not
  2. 2. Purpose • Share motivations and struggles • Advantages to both agencies and clients • Debate when to use or not Drupal Duration: Aprox.10 min presentation
  3. 3. about me Ricardo Marcelino Omibee co-founder and manager Using Drupal since 2012 (rfmarcelino)
  4. 4. A small story
  5. 5. Working as a graphic designer on a previous job: “We need to have something on the web”
  6. 6. <html>
  7. 7. Short after, an academy asked: “I need a website with a back office and calendar integration”
  8. 8. At around the same time, a hospital asked: “We need a website and an intranet with service teams and schedules”
  9. 9. A few months later, a toys brand: “We need a portfolio and online store, with multi language and content adapted for each market.”
  10. 10. An University department asked: “We need to manage publications, scientific production, scholarships, equipments, etc.”
  11. 11. Meanwhile, a Business Angels club asked: “Can you fix and maintain our Joomla website?” … “Can we do it with Drupal instead?” … It grew up to become a fin-tech platform
  12. 12. What do we need as a business?
  13. 13. What do we need as a business? • Ability to provide high added value to clients • A flexible set of tools and know how that can be reused • Robust, flexible and scalable systems
  14. 14. Why Drupal? For agencies and clients
  15. 15. Why Drupal For agencies and clients • A lot out of the box - content management, entity relationships, user and permissions management, SEO friendly, localisation. • Power to non technical staff - PM’s, content managers, marketing staff • Open source - Free framework and modules; no lock-in or fees • Connected - Hundreds of community modules integrating with other services, RESTful in core on D8 • Security - Weekly updates and an active security team. Highly tested system. • Flexibility and scalability - Allows to grow on complexity or users.
  16. 16. You don’t need a bus for 2 passengers
  17. 17. Who is for? • Content and workflow intensive • Media and publishers (The Economist, NBC, Fox, …) • Universities (Harvard, Oxford, Stanford, …) • Knowledge bases (Autodesk, Pfizer, Johnson & Johnson, …) • Community sites • NGO’s (Red Cross, Museum of Fine Arts, Rotary International, …) • Public services (White House, London.gov, australia.gov, …) • Data exploration • Dashboards (weather.com, NBA, Rio Olympics’16, …) • Data insights and intranets (RedHat, PBS • Commerce (Timex, Puma, Royal Mail, ..)
  18. 18. Who is not for? • Personal page or simple blogs (Squarspace, Wordpress, Blogger) • Simple “brochure” websites (Adobe Muse, static generators) • Single or specific purpose apps (node.js, Laravel, Symphony)
  19. 19. What do you think? Thank you. Ricardo Marcelino | omibee.com

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