Jay Baer - Youtility

•

3 likes•1,104 views

Infusionsoft

Big Ideas Track - ICON14

Business Technology

YOUTILITY
Why Smart Marketing is
About Help not Hype

The difference
between
helping and
selling is just
2 letters
@jaybaer
#ICON14

Youtility is
marketing so
useful, people
would pay
for it
@jaybaer
#ICON14

“Useful
articles are
forwarded 30%
more than
average.”
!
@jaybaer
#ICON14

You are
competing
for attention
against
everything
@jaybaer
#ICON14

If you create
Youtility, your
customers will
keep you close
@jaybaer
#ICON14

Friend of mine
awareness is
replacing top
of mind
awareness
@jaybaer
#ICON14

Do you have
the courage to
be useful?
@jaybaer
#ICON14

These are
the 3 types
of Youtility
@jaybaer
#ICON14

1. Self-Serve
Information
@jaybaer
#ICON14

Sources Needed Before Making a Purchase
10.4
5.3
2010 2011

if you make a bad decision now, you’re just lazy

Average new customer reads 105 pages
@jaybaer
#ICON14

If you teach
better, you
sell more
@jaybaer
#ICON14

2. Radical
Transparency
@jaybaer
#ICON14

Trust is the
prism through
which all
business success
must pass
@jaybaer
#ICON14

Give yourself
permission to
make the story
BIGGER
@jaybaer
#ICON14

Sideways
marketing
transcends the
transaction
@jaybaer
#ICON14

How to
create
Youtility
@jaybaer
#ICON14

We are
surrounded by
data, but starved
for insights
@jaybaer
#ICON14

How Can You Address
That Need?
@jaybaer
#ICON14

Information is
fire, social media
is gasoline
@jaybaer
#ICON14

Social media
wasn’t invented
to be the
world’s shortest
press release
@jaybaer
#ICON14

Youtility is a Process
Not a Project
@jaybaer
#ICON14

Inspiration
doesn’t respond
to meeting
requests
@jaybaer
#ICON14

Is your
marketing so
useful, people
would pay for it?
@jaybaer
#ICON14

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