Jay Baer - Youtility

918 views

Published on

Big Ideas Track - ICON14

Published in: Business, Technology

Jay Baer - Youtility

  1. 1. YOUTILITY Why Smart Marketing is About Help not Hype
  2. 2. The difference between helping and selling is just 2 letters @jaybaer #ICON14
  3. 3. @jaybaer #ICON14
  4. 4. @jaybaer #ICON14
  5. 5. @jaybaer YOUTILITY @jaybaer #ICON14
  6. 6. Youtility is marketing so useful, people would pay for it @jaybaer #ICON14
  7. 7. @jaybaer #ICON14
  8. 8. We crave useful things @jaybaer #ICON14
  9. 9. “Useful articles are forwarded 30% more than average.” ! @jaybaer #ICON14
  10. 10. Youtility is Required @jaybaer #ICON14
  11. 11. @jaybaer #ICON14
  12. 12. @jaybaer #ICON14
  13. 13. @jaybaer #ICON14
  14. 14. @jaybaer #ICON14
  15. 15. You are competing for attention against everything @jaybaer #ICON14
  16. 16. If you create Youtility, your customers will keep you close @jaybaer #ICON14
  17. 17. @jaybaer #ICON14
  18. 18. Friend of mine awareness is replacing top of mind awareness @jaybaer #ICON14
  19. 19. Do you have the courage to be useful? @jaybaer #ICON14
  20. 20. @jaybaer #ICON14
  21. 21. These are the 3 types of Youtility @jaybaer #ICON14
  22. 22. 1. Self-Serve Information @jaybaer #ICON14
  23. 23. Sources Needed Before Making a Purchase 10.4 5.3 2010 2011
  24. 24. Mobile data usage doubled in 2013
  25. 25. if you make a bad decision now, you’re just lazy
  26. 26. @jaybaer
  27. 27. Average new customer reads 105 pages @jaybaer #ICON14
  28. 28. If you teach better, you sell more @jaybaer #ICON14
  29. 29. @jaybaer #ICON14
  30. 30. Atomize your Youtility @jaybaer #ICON14
  31. 31. @jaybaer #ICON14
  32. 32. @jaybaer #ICON14
  33. 33. Be a digital dandelion @jaybaer #ICON14
  34. 34. 2. Radical Transparency @jaybaer #ICON14
  35. 35. Trust is the prism through which all business success must pass @jaybaer #ICON14
  36. 36. @jaybaer #ICON14
  37. 37. @jaybaer
  38. 38. 3. Real-Time Relevancy @jaybaer #ICON14
  39. 39. @jaybaer
  40. 40. @jaybaer #ICON14
  41. 41. Give yourself permission to make the story BIGGER @jaybaer #ICON14
  42. 42. Sideways marketing transcends the transaction @jaybaer #ICON14
  43. 43. How to create Youtility @jaybaer #ICON14
  44. 44. What Do They Need? @jaybaer #ICON14
  45. 45. We are surrounded by data, but starved for insights @jaybaer #ICON14
  46. 46. @jaybaer
  47. 47. How Can You Address That Need? @jaybaer #ICON14
  48. 48. Market Your Marketing @jaybaer #ICON14
  49. 49. Information is fire, social media is gasoline @jaybaer #ICON14
  50. 50. Social media wasn’t invented to be the world’s shortest press release @jaybaer #ICON14
  51. 51. Youtility is a Process Not a Project @jaybaer #ICON14
  52. 52. Inspiration doesn’t respond to meeting requests @jaybaer #ICON14
  53. 53. Is your marketing so useful, people would pay for it? @jaybaer #ICON14
  54. 54. Jay Baer JayBaer.com

×