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Life is like a river and what gives it
meaning is not what you take out
of the river but what you put into it
@WalterIsaacson
Compromises may not make great
heroes but they make great
democracies, and that is an
element of leadership, too.
@WalterIsaacson
Being imaginative and creative is
what you're born with. To harness
within is what makes great leaders
@WalterIsaacson
If you truly have a passion for what
you do, you will care even about the
parts unseen.
@WalterIsaacson
Steve Jobs' "reality distortion"
tactic "don't be afraid, you can do
it" used to motivate teams to
extraordinary acts.
@WalterIsaacson
There is an importance in having
focus and providing simplicity in
your products or services.
@WalterIsaacson
You harness creativity by standing
at the intersection of arts and
sciences.
@WalterIsaacson
Beauty and technology should be
connected.
@WalterIsaacson
Be passionately curious.
@WalterIsaacson
Einstein knew what was inside of
the box before he thought outside
of the box. Knowledge precedes
creativity.
@WalterIsaacson
The good we can do together
exceeds the good we can do
separately.
@WalterIsaacson
What's more important than
building a great product is
creating a company that builds
great products.
@WalterIsaacson
Creativity without knowledge is
dangerous. Know what is in the
box before thinking out of the box.
@WalterIsaacson
Great marketers identify what
people will want before they know
it exists.
@WalterIsaacson
Being fixated, obsessed and
curious on what the rest of us
deem mundane created the likes
of Einstein, Jobs and Franklin.
@WalterIsaacson
Preserve core values and
purpose, change cultural &
operational practices, specific goals &
strategies.
Jim Collins
Don't confuse your CAREER with
your PURPOSE.
Jim Collins
Single most important leadership
skill: people decisions.
Jim Collins
If your company cannot be great
without you as its leader, your
organization is not great.
Jim Collins
Ask yourself, how will some
people's lives be different & better
because you were here?
Jim Collins
Real discipline is not in what we
do but in what we do not do. There
are only 24 hours a day.
Jim Collins
Real discipline is not what we do,
but what we do not do.
Jim Collins
Everyone has a to do list. The real
question is do you have a do not
do list.
Jim Collins
Who do I want to work with? Who
do I want to allow to mentor me?
Think first about who not what.
Jim Collins
The difference between a good
leader and a great leader is
humility.
Jim Collins
You build culture by getting the
right culture.
Jim Collins
Be of service - make a contribution and
a distinctive impact on people.
Jim Collins
Ego and ambition is channeled
into the cause of a company = true
humility as a leader.
Jim Collins
It is very dangerous to study
success. We don't study success.
We study the contrast between
success & failure.
Jim Collins
There is a tremendous opportunity
for you to lead during times of
inflection. That is how you build
something great.
Jim Collins
It's more about what we do to
ourselves than what the world
does to us.
Jim Collins
Discover what you are WIRED to
do. Discover what you like to do.
Discover what you can get paid to
do.
Jim Collins
Great teams have people with
VERY different personalities but
shared values.
Jim Collins
The most important and
transformative type of luck is
"who luck" not "what luck"
Jim Collins
Find a cause or object that you
are willing to be in service of it
and not the other way around.
Jim Collins
The greatest leaders build
organizations that, in the end,
don’t need them.
Jim Collins
Spend less time worrying about
how to be successful and more
time worrying about how to be
useful."
Jim Collins
If you breathe you're creative.
What's rare? The ability to marry
discipline and creativity.
Jim Collins
Mediocrity is found in chronic
inconsistency. Know where you're
headed and do it day after day.
Jim Collins
Good is the enemy of great.
Jim Collins
Leaders don't go in with the
attitude that things are bad. They
find a way to lead with a sense of
optimism.
@CondoleezzaRice
Think first about who not what.
Who do I want to work with? Who
do I want to allow to mentor me?

Jim Collins
Charisma is a liability for great
leaders. Great leaders get you to
follow the cause, not them.
Jim Collins
If you remember that today's
problems are rarely associated
with legacy... you will build a
quality organization.
@CondoleezzaRice
Mobilizing human potential is
about focusing on the future and
not the past.
@CondoleezzaRice
Technology is an accelerant, but
not the cause. We live in a
interesting time but can still use
accelerants for good.
@CondoleezzaRice
We share a creed that it doesn't
matter where you came from it
matters where you are going.

@CondoleezzaRice
If you cannot allow people to do
their jobs... nobody with
substance and creativity will work
for you.
@CondoleezzaRice
Bring the people you trust with
you. They are the truth tellers that
will help you lead through
troubled times.
@CondoleezzaRice
The further you go up the chain.
The harder it gets for people to tell
you the bad news before it is too
late.
@CondoleezzaRice
Lead from a sense of optimism-nobody wants to follow a sourpuss.
@CondoleezzaRice
You can never ask others to do
something you would not do. That
is integrity.

@CondoleezzaRice
Every good leader is part manager
and every good manager is part
leader.
@CondoleezzaRice
People don't respond well to "hair
on fire" mentality. You have to be
right with yourself and people will
follow
@CondoleezzaRice
When leading don't go in with the
attitude that things are bad. You
have to find a way to lead with a
sense of optimism
@CondoleezzaRice
Don't fall prey to the idea that
women lead differently.
@CondoleezzaRice
It isn't that you choose to lead
during challenging times; very
often challenging times come to
you.
@CondoleezzaRice
You do a disservice to young
people if you tell them to only find
mentors who look like you.

@CondoleezzaRice
It doesn't matter where you've come
from, it matters where you're going.
@CondoleezzaRice
You've got to lead not from a sense
of negativity in hard circumstances.
You've got to have optimism &
integrity.
@CondoleezzaRice
You can't control your
circumstances, but you can
control your response to those
circumstances."
@CondoleezzaRice
You can never ask others to do
something you would not do.
@CondoleezzaRice
Leaders understand and remain
focused on the essence of what
they're trying to accomplish.
@CondoleezzaRice
In order to do anything well, you
have to find something you're
passionate about.
@CondoleezzaRice
If someone treats you badly
because you're a woman, it's your
fault, not theirs.
@CondoleezzaRice
Marketers are in the forefront. We
used to be the first people laid off.
The value of marketing has been
realized.
@kevingespinosa
There is only one boss – the
customer – and he can fire everyone.
Sam Walton
Listening usually points to data
gathering. It needs to be
something that transforms your
company. It is a relationship.
@lebrun
Inspiration is more meaningful when
you actually take action on it.
@spatrizi_
We are entering into a new age.
The customer now controls the
medium and eventually the
message.
@kevinc2003
The digital marketing shift is
continuous. We are not transitioning
into a new phase but into a new age.
@kyleplacy
Leverage the wisdom of the
crowd. Do not sit in a meeting
room and build strategy. Ask your
customer and engage.
@kevinc2003
"We've always felt that the customer
is the additional person in the board
room."
@Sony/@Playstation via @ExactTarget
CMOs should be the interface
between the company and
customer. Not only
communication but product and
sales.
@tbkopp
If you make a bad decision... You
are just lazy. All of the information
is in your back pocket.

@JAYBAER
The difference between helping and
selling is just two letters.
@jaybaer
Relationships are created with
information.. Not just people.
@jaybaer
All social is a mix of personal and
brands. Your friends are not
buying ads to reach you. We are
being forced to compete with
friends.
@jaybaer
Customers do not go shopping
anymore. They are ALWAYS
shopping. Searching. Sharing.
Collaborating.
@rjtalyor
To become a customer
company, you must create
contextual experiences on the
mobile device.
@rjtalyor
Customers do not go shopping
anymore. They are ALWAYS
shopping. Searching. Sharing.
Collaborating.
@rjtalyor
Be a farmer not a hunter. Your
customers want you to help them
not just sell them.
@jaybaer
Be a farmer not a hunter. Your
customers want you to help them
not just sell them.
@jaybaer
Marketing is delivering an
outcome called experience.
@rwang0
Math is the new creative. Data
beats opinions. Build strategy
around data.
@DeloitteDIGI_US
Experience is everything for a
brand. Building a great
experience and then capturing it
in the form of data to continue it.
@DeloitteDIGI_US
We must move from numbers
keeping score to numbers that
drive better actions.
@DavidWalmsley
Traditional strategy development
has many black holes.
Collaborate to erase the holes and
build a more agile system.
@DeloitteDIGI_US
Kill the annual plan. Do annual
objectives and weekly plans.
Build SCRUMS over the weekly
plans.
@DeloitteDIGI_US
The digital marketing shift is
continuous. We are not
transitioning into a new phase but
into a new age.
@smccorkle
Produce as much rich media as
possible to build a digital media
library to help map your
customer's brand journey.
@ExactTarget
Anytime there is significant
innovation occurring in
infrastructure.. it ultimately
becomes disruptive to commerce.
@KennyTomlin
Once you inspire and understand
the essence of your brand, it is
also important that you react and
engage.
@JKRohrs
Kill the annual plan. Do annual
objectives and weekly plans.
Build SCRUMS over the weekly
plans.
@edpric
You must allow your customers to
share your story. Your customer
IS your best salesperson.
@kyleplacy
Email forms the digital mosaic of
your customer.
@mspielman
Not all insights are actionable.
Not all data is insightful.
@mspielman
“To lead the orchestra, you must
turn your back on the crowd.” –
Max Lucado
@ExactTarget
Interesting though – instead of
big data… make use of small data.
@eprugh
People overestimate what they
can do in a year, and
underestimate what they can do
in a decade.
@benioff

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100 Tweets to Harness the Power of Leadership

  • 1.
  • 2.
  • 3. Life is like a river and what gives it meaning is not what you take out of the river but what you put into it @WalterIsaacson
  • 4. Compromises may not make great heroes but they make great democracies, and that is an element of leadership, too. @WalterIsaacson
  • 5. Being imaginative and creative is what you're born with. To harness within is what makes great leaders @WalterIsaacson
  • 6. If you truly have a passion for what you do, you will care even about the parts unseen. @WalterIsaacson
  • 7. Steve Jobs' "reality distortion" tactic "don't be afraid, you can do it" used to motivate teams to extraordinary acts. @WalterIsaacson
  • 8. There is an importance in having focus and providing simplicity in your products or services. @WalterIsaacson
  • 9. You harness creativity by standing at the intersection of arts and sciences. @WalterIsaacson
  • 10. Beauty and technology should be connected. @WalterIsaacson
  • 12. Einstein knew what was inside of the box before he thought outside of the box. Knowledge precedes creativity. @WalterIsaacson
  • 13. The good we can do together exceeds the good we can do separately. @WalterIsaacson
  • 14. What's more important than building a great product is creating a company that builds great products. @WalterIsaacson
  • 15. Creativity without knowledge is dangerous. Know what is in the box before thinking out of the box. @WalterIsaacson
  • 16. Great marketers identify what people will want before they know it exists. @WalterIsaacson
  • 17. Being fixated, obsessed and curious on what the rest of us deem mundane created the likes of Einstein, Jobs and Franklin. @WalterIsaacson
  • 18. Preserve core values and purpose, change cultural & operational practices, specific goals & strategies. Jim Collins
  • 19. Don't confuse your CAREER with your PURPOSE. Jim Collins
  • 20. Single most important leadership skill: people decisions. Jim Collins
  • 21. If your company cannot be great without you as its leader, your organization is not great. Jim Collins
  • 22. Ask yourself, how will some people's lives be different & better because you were here? Jim Collins
  • 23. Real discipline is not in what we do but in what we do not do. There are only 24 hours a day. Jim Collins
  • 24. Real discipline is not what we do, but what we do not do. Jim Collins
  • 25. Everyone has a to do list. The real question is do you have a do not do list. Jim Collins
  • 26. Who do I want to work with? Who do I want to allow to mentor me? Think first about who not what. Jim Collins
  • 27. The difference between a good leader and a great leader is humility. Jim Collins
  • 28. You build culture by getting the right culture. Jim Collins
  • 29. Be of service - make a contribution and a distinctive impact on people. Jim Collins
  • 30. Ego and ambition is channeled into the cause of a company = true humility as a leader. Jim Collins
  • 31. It is very dangerous to study success. We don't study success. We study the contrast between success & failure. Jim Collins
  • 32. There is a tremendous opportunity for you to lead during times of inflection. That is how you build something great. Jim Collins
  • 33. It's more about what we do to ourselves than what the world does to us. Jim Collins
  • 34. Discover what you are WIRED to do. Discover what you like to do. Discover what you can get paid to do. Jim Collins
  • 35. Great teams have people with VERY different personalities but shared values. Jim Collins
  • 36. The most important and transformative type of luck is "who luck" not "what luck" Jim Collins
  • 37. Find a cause or object that you are willing to be in service of it and not the other way around. Jim Collins
  • 38. The greatest leaders build organizations that, in the end, don’t need them. Jim Collins
  • 39. Spend less time worrying about how to be successful and more time worrying about how to be useful." Jim Collins
  • 40. If you breathe you're creative. What's rare? The ability to marry discipline and creativity. Jim Collins
  • 41. Mediocrity is found in chronic inconsistency. Know where you're headed and do it day after day. Jim Collins
  • 42. Good is the enemy of great. Jim Collins
  • 43. Leaders don't go in with the attitude that things are bad. They find a way to lead with a sense of optimism. @CondoleezzaRice
  • 44. Think first about who not what. Who do I want to work with? Who do I want to allow to mentor me? Jim Collins
  • 45. Charisma is a liability for great leaders. Great leaders get you to follow the cause, not them. Jim Collins
  • 46. If you remember that today's problems are rarely associated with legacy... you will build a quality organization. @CondoleezzaRice
  • 47. Mobilizing human potential is about focusing on the future and not the past. @CondoleezzaRice
  • 48. Technology is an accelerant, but not the cause. We live in a interesting time but can still use accelerants for good. @CondoleezzaRice
  • 49. We share a creed that it doesn't matter where you came from it matters where you are going. @CondoleezzaRice
  • 50. If you cannot allow people to do their jobs... nobody with substance and creativity will work for you. @CondoleezzaRice
  • 51. Bring the people you trust with you. They are the truth tellers that will help you lead through troubled times. @CondoleezzaRice
  • 52. The further you go up the chain. The harder it gets for people to tell you the bad news before it is too late. @CondoleezzaRice
  • 53. Lead from a sense of optimism-nobody wants to follow a sourpuss. @CondoleezzaRice
  • 54. You can never ask others to do something you would not do. That is integrity. @CondoleezzaRice
  • 55. Every good leader is part manager and every good manager is part leader. @CondoleezzaRice
  • 56. People don't respond well to "hair on fire" mentality. You have to be right with yourself and people will follow @CondoleezzaRice
  • 57. When leading don't go in with the attitude that things are bad. You have to find a way to lead with a sense of optimism @CondoleezzaRice
  • 58. Don't fall prey to the idea that women lead differently. @CondoleezzaRice
  • 59. It isn't that you choose to lead during challenging times; very often challenging times come to you. @CondoleezzaRice
  • 60. You do a disservice to young people if you tell them to only find mentors who look like you. @CondoleezzaRice
  • 61. It doesn't matter where you've come from, it matters where you're going. @CondoleezzaRice
  • 62. You've got to lead not from a sense of negativity in hard circumstances. You've got to have optimism & integrity. @CondoleezzaRice
  • 63. You can't control your circumstances, but you can control your response to those circumstances." @CondoleezzaRice
  • 64. You can never ask others to do something you would not do. @CondoleezzaRice
  • 65. Leaders understand and remain focused on the essence of what they're trying to accomplish. @CondoleezzaRice
  • 66. In order to do anything well, you have to find something you're passionate about. @CondoleezzaRice
  • 67. If someone treats you badly because you're a woman, it's your fault, not theirs. @CondoleezzaRice
  • 68. Marketers are in the forefront. We used to be the first people laid off. The value of marketing has been realized. @kevingespinosa
  • 69. There is only one boss – the customer – and he can fire everyone. Sam Walton
  • 70. Listening usually points to data gathering. It needs to be something that transforms your company. It is a relationship. @lebrun
  • 71. Inspiration is more meaningful when you actually take action on it. @spatrizi_
  • 72. We are entering into a new age. The customer now controls the medium and eventually the message. @kevinc2003
  • 73. The digital marketing shift is continuous. We are not transitioning into a new phase but into a new age. @kyleplacy
  • 74. Leverage the wisdom of the crowd. Do not sit in a meeting room and build strategy. Ask your customer and engage. @kevinc2003
  • 75. "We've always felt that the customer is the additional person in the board room." @Sony/@Playstation via @ExactTarget
  • 76. CMOs should be the interface between the company and customer. Not only communication but product and sales. @tbkopp
  • 77. If you make a bad decision... You are just lazy. All of the information is in your back pocket. @JAYBAER
  • 78. The difference between helping and selling is just two letters. @jaybaer
  • 79. Relationships are created with information.. Not just people. @jaybaer
  • 80. All social is a mix of personal and brands. Your friends are not buying ads to reach you. We are being forced to compete with friends. @jaybaer
  • 81. Customers do not go shopping anymore. They are ALWAYS shopping. Searching. Sharing. Collaborating. @rjtalyor
  • 82. To become a customer company, you must create contextual experiences on the mobile device. @rjtalyor
  • 83. Customers do not go shopping anymore. They are ALWAYS shopping. Searching. Sharing. Collaborating. @rjtalyor
  • 84. Be a farmer not a hunter. Your customers want you to help them not just sell them. @jaybaer
  • 85. Be a farmer not a hunter. Your customers want you to help them not just sell them. @jaybaer
  • 86. Marketing is delivering an outcome called experience. @rwang0
  • 87. Math is the new creative. Data beats opinions. Build strategy around data. @DeloitteDIGI_US
  • 88. Experience is everything for a brand. Building a great experience and then capturing it in the form of data to continue it. @DeloitteDIGI_US
  • 89. We must move from numbers keeping score to numbers that drive better actions. @DavidWalmsley
  • 90. Traditional strategy development has many black holes. Collaborate to erase the holes and build a more agile system. @DeloitteDIGI_US
  • 91. Kill the annual plan. Do annual objectives and weekly plans. Build SCRUMS over the weekly plans. @DeloitteDIGI_US
  • 92. The digital marketing shift is continuous. We are not transitioning into a new phase but into a new age. @smccorkle
  • 93. Produce as much rich media as possible to build a digital media library to help map your customer's brand journey. @ExactTarget
  • 94. Anytime there is significant innovation occurring in infrastructure.. it ultimately becomes disruptive to commerce. @KennyTomlin
  • 95. Once you inspire and understand the essence of your brand, it is also important that you react and engage. @JKRohrs
  • 96. Kill the annual plan. Do annual objectives and weekly plans. Build SCRUMS over the weekly plans. @edpric
  • 97. You must allow your customers to share your story. Your customer IS your best salesperson. @kyleplacy
  • 98. Email forms the digital mosaic of your customer. @mspielman
  • 99. Not all insights are actionable. Not all data is insightful. @mspielman
  • 100. “To lead the orchestra, you must turn your back on the crowd.” – Max Lucado @ExactTarget
  • 101. Interesting though – instead of big data… make use of small data. @eprugh
  • 102. People overestimate what they can do in a year, and underestimate what they can do in a decade. @benioff