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The anatomy of storytelling
@mirirod
#SocialFresh
@mirirod
#SocialFresh
Source: Voices Education
A good story A great story
 Central character
 Suspense
 Foreshadowing
 Surprise
 Conclusion
A strategy.
How Microsoft Does it
@mirirod
#SocialFresh
Other Brands That Get Storytelling
@mirirod
#SocialFresh
Marketing is now every department.
@mirirod
#SocialFresh
A good story
 Central character
 Suspense
 Foreshadowing
 Surprise
 Conclusion
main character
tension points
promise
magic
impact
Marketing.
customer
pitfalls, challenges, bruises
transparency
brand value
reasons to believe
Beyond Marketing.
@mirirod
#SocialFresh
Build Assets…and Share Them!
Microsoft.com
2018
storytelling
trends
Don’t suck.
Don’t be good.
Be great.
@mirirod
#SocialFresh
Thank you.

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Microsoft’s The Anatomy of Storytelling: Content Strategies That Make Your Brand Successful

Editor's Notes

  1. Partitions divide countries, friendships find a way (Use captions to translate the film in 9 languages including French, Malayalam and Urdu) The India-Pakistan partition in 1947 separated many friends and families overnight. A granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search.