Learn more about Slideshare

1. SLIDESHARE
PRC5003: Social and Digital Media
Anita, Hope and Madison

2. BACKGROUND
Founded in 2006, and acquired by LinkedIn in May
of 2012
World’s largest community for sharing presentations
and professional content
More than 50 million visitors monthly
Averaged 60 million visitors/month and 215 million
page views.
Receives 500% more traffic from business owners
than Facebook, Twitter, YouTube and LinkedIn

3. WHAT NEED DOES IT SERVE?
 Web-based slide hosting service
 Users can upload presentations, infographics, documents, videos,
PDFs and webinars
 Users can upload files publicly and privately
 Find presentations from events, industry experts and companies
 Follow your friends
 Contributes to social network cross-pollination
 Company is able to share in-depth information
 You can download presentations for later use

4. WHO USES IT?
Individuals:
Able to find content through various subjects
Top five categories are: Business,
technology, education, travel and health.
Filter through search for personal interests

5. WHO USES IT?
Organizations
Opportunity to connect with customers in new
ways
They can target their professional audiences
Enhances their online image
Companies use Slideshare for inbound
marketing, SEO, linking to social media

6. Professionals

7. SWOT ANALYSIS: STRENGTHS
 Largest PowerPoint Sharing Community: first and largest
community for sharing PowerPoint presentations
 Allows knowledge and ideas to be shared easily, freely and
openly
 There are numerous topics that are available
 A more interactive way of reaching target audiences and publics
 Ability to hyperlink any slide on Slideshare
 It is mobile compatible
 Slideshare allows easy access to see how your branded content
is performing

8. SWOT ANALYSIS: WEAKNESSES
Information overload: too many slides for
users to sort through
Web security
Pay to promote revenue stream

9. SWOT ANALYSIS: OPPORTUNITIES
 Platform that can drive traffic and leads towards businesses
 SlideShare attracts 200 per cent more executives from the C-Suite
than Twitter
 Working together with businesses and executives
 Featured in Google’s Organic Search Results: SlideShare content
is frequently featured in Google search results

10. SWOT ANALYSIS: THREATS
Other online conferencing platforms
Any other online file storage systems
It has been around for awhile (seven years)

11. BUSINESSES & PUBLIC
REPUTATION
Businesses can upload their presentations for the
general public
Can be seen as the thought leaders of their
industry
Innovative ideas and knowledge bank of
information
Slideshare can help them tell their side of the story
SEO tools to drive traffic to business and brand

12. EXAMPLES:
 Upworthy
 CISCO
 Arianna Huffington
 Edelman

13. INTRODUCTION TO SLIDESHARE