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Social Media & Investor Relations Trends, Best Practices & Recommendations - July 16, 2009

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The slide deck from a Webinar from Q4 Web Systems that focuses on the current trends in social media and investors relations. Learn more at www.q4blog.com.

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  • Do you have a 2012 edition coming out Darrell??
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  • @MattBal4 Thanks so much Matt. If you're interested check out our Best Practice section on our website. http://bit.ly/uzp50T Lots of stuff there. Cheers
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Social Media & Investor Relations Trends, Best Practices & Recommendations - July 16, 2009

  1. Social Media and Investor Relations <br />Trends, Best Practices and RecommendationsJuly 16, 2009<br />Presented by: Darrell Heaps<br />Co-Founder & CEO<br />Q4 Web Systems <br />darrellh@q4websystems.com<br />www.twitter.com/darrellheaps<br />
  2. About Q4 Web Systems<br />Web platform to manage IR websites and communications <br />Complete CMS with workflow and collaboration <br />Customizable best practice templates<br />Detailed website records and audit trail<br />Social media and XBRL integration<br />www.q4websystems.com <br />
  3. Agenda<br />Key Trends<br />Financial social networks and blogs<br />Companies using social media today<br />Steps to get started<br />Monitoring<br />Risks<br />
  4. Key Trends<br />
  5. SEC guidance on Reg. FD<br />Corporate websites and blogs seen as fair disclosure (under certain circumstances)<br />Support for shareholder forums<br />Opens the door to the web and social media for communications<br />
  6. Source: Universal McCann Wave 3 & <br />Nielsen Online reporthttp://bit.ly/11il0Y <br />Social Media is the dominant channel<br />
  7. Websites used consistently <br />Source: Rivel Research<br />
  8. Source: Ernst & Young<br />Analysts coverage is lacking<br />
  9. Source: E&Y – Global IPO Update<br />Competition for capital is fierce<br />
  10. So what does this all mean?<br />The web and social media is where the market is<br />Traditional channels are no longer effective on their own<br />Companies who utilize these channels are able to differentiate and compete more effectively for capital<br />
  11. Financial Social Networks and Blog Examples<br />
  12. Financial blogs and social networks <br />Largest financial blog aggregator Partnered with Yahoo!Finance<br />Trading social network. Based on Twitter.<br />Wiki finance portal. Social interactive data.<br />
  13. A tour of how investors are using the web<br />http://finance.yahoo.com/q?s=ABX<br />http://seekingalpha.com/symbol/abx?source=refreshed<br />http://stocktwits.com/t/ABX<br />http://www.whalewisdom.com/stock/view/ABX<br />http://www.wikinvest.com/stock/Barrick_Gold_(ABX)/Data?ref=topnav#keyMetrics<br />
  14. Companies using social media and blogs today<br />
  15. Companies using social media and blogs<br />Twitter being used to notify of updates<br />Blogs are not prevalent – a handful doing a great job<br />Facebook being used for marketing and HR<br />Facebook dominant for sharing<br />Slideshare and content networks<br />
  16. Companies using social media<br />
  17. Companies using social media<br />
  18. Companies using social media<br />
  19. ShareThis and Facebook<br />
  20. SlideShare and other content networks<br />100s of IR presentations on slideshare<br />Majority not direct from companies<br />Companies should be publishing to establish “voice of authority”<br />http://www.slideshare.net/category/investor-relations<br />
  21. 5 Steps to getting started with social IR web<br />
  22. 5 Steps to getting started with social IR web<br />
  23. IR Website Best Practices<br />The IR website must be viewed as the primary channel<br />Self-publishing control allows you to be strategic<br />Ease of use, accessibility and transparent communication<br />“Why invest?”<br />
  24. Create compelling content <br />Press Releases<br />Events <br />Reports <br />Presentations<br />Videos<br />Etc<br />
  25. Make Your Content Social and include on your website<br />Upload your content to social content networks and then embed your site + provide RSS feeds for News, events and presentations<br />Videos to YouTube<br />PowerPoint&apos;s on SlideShare<br />Documents on docstoc<br />Photos on Flickr<br />
  26. Use Twitter Like A Notice Newswire<br />Tweet about news, events and presentations and link to IR website<br />Manually post updates and/or use RSS feeds to automate<br />Start small, learn and expand conversations over time<br />
  27. Monitor and Evolve<br />‘Listen’ to the web and be alerted whenever your company or related issues are being mentioned<br />Google Alerts and other free tools (http://search.twitter.com, http://socialmention.com) are easy ways to start the process <br />Identify trends and head off problems early, minimize value erosion (AMD example) <br />More to come in future webinar<br />
  28. What are the risks and how to manage?<br />
  29. What Are the Risks?<br />Disclosure of material information should follow Reg.FD guidelines <br />All social channels must be treated the same as traditional channels (disclosure controls) <br />Only previously disclosed information should be shared<br />Risks are from innocent updates in social networks – travel example<br />Social media policy and training<br />
  30. Questions and AnswersSubmit using GoToMeeting<br />
  31. Summer 09 - Social IR Website <br />Investor homepage<br />Why Invest with YouTube Video<br />AGM slides via slideshare<br />AR via docstoc<br />XBRL financials<br />http://www.q4websystems.com/Products/Overview/default.aspx<br />
  32. Visit Us Online<br />Web: <br />www.q4websystems.com<br />Blog: <br />www.q4blog.com<br />Twitter: <br />www.twitter.com/q4websystems<br />Facebook:<br />http://www.facebook.com/pages/Q4-Web-Systems/12405396627<br />

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