2. +
Background
 Founded in October 2006 by
 Rashmi Sinha, CEO & Co-Founder
 Jonathan Boutelle, CTO & Co-
Founder
 Monthly visitors: 51.6 mil
 Acquired by LinkedIn in May 2012

3. +
What exactly is SlideShare?
“SlideShare is the world's largest community for sharing presentations”

4. +
Continued..
 Similar to Facebook, users create their own unique
profile where they can customize and share all
different kinds of content
 SlideShare is compatible with PDFs, Microsoft Office,
Open Office, KeyNote, and iWorks docs
 Users can follow, comment, favorite and download
content from other members
 It allows users to view presentations & documents on a
specific topic and possibly “download and reuse or
remix for their own work.”

5. +
Example: HubSpot

6. +
Privacy
 Since it is an online social community, SlideShare provides
users with many privacy options
 Users can allow their content to be private or public
 They can also restrict selected viewers from seeing certain content
of your presentations

7. +
Integration with Other
Social Media Platforms
 Users can integrate live Twitter
feeds, along with YouTube
channels in various positions within
a profile
 Intertwines different social media
forms in one place
 Example: Pfizer’s page
incorporates Twitter and YouTube,
along with social media icons on
the left hand side that direct traffic
to their other platforms
 Users can also connect to FB and
LinkedIn to auto- share content

8. +
2 Types of Embedding
 Embedding to outside sources:
 Content from SlideShare can be placed onto
“blogs, website, and company intranets” as
a little display window within a site
 Embedding within a presentation:
 YouTube videos can be embedded into
presentations
 SlideShare also enables the syncing of
Mp3s with slides
 It helps generate webinars, recorded
lectures, and musical slideshows.

9. +
Stand out Features/ Benefits
 SlideShare can be used for networking
 Very simplistic and easy to use
 It’s Free! (Unless you want to upgrade to pro)
 Serves as a online USB with a substantially larger amount of online
storage then Prezi
 It is a source of referral traffic due to the integration of multiple social
media platforms as discussed earlier
 Content can go viral and be spread on its own
 “People tend to trust content they discover organically more than they do
content hosted on a corporate homepage.” -Todd Wheatland, head of global marketing at
Kelly Services

10. +
Conclusion
 Catalyst can use SlideShare as a portfolio of its work, whether
to display their creative ability, previous case studies, or
complex data in a more comprehensible, sharable format
 It may even be a better way to display Catalyst’s visual portfolio
then Pinterest due to its more formal/ business oriented style

11. +
Work Cited
 http://www.slideshare.net/about
 http://assettstaging.colorado.edu/post/1325