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Developing Your Web 2 0 Presence


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An introduction to Web 2.0 for Cayman entrepreneurs and small business owners.

Published in: Self Improvement
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Developing Your Web 2 0 Presence

  1. 1. Developing your Web 2.0 Presence <ul><li>An Introduction for Cayman Small Businesses </li></ul><ul><li>Dax Basdeo, PhD </li></ul><ul><li>Executive Director, Cayman Islands Investment Bureau </li></ul>
  2. 2. Uploaded to Flickr on Dec. 24 2006 by Daniel F. Pigatto
  3. 3. What is Web 2.0? <ul><li>&quot;Web 2.0&quot; refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, and collaboration on the World Wide Web. </li></ul><ul><ul><ul><li>- Wikipedia </li></ul></ul></ul>
  4. 4. Uploaded to Flickr on June 22, 2007 by premiardiego
  5. 5. Too much to cover... <ul><li>From Web 1.0 to Web 2.0 </li></ul><ul><ul><li>Creating your website </li></ul></ul><ul><ul><li>Blogs (and micro-blogs) </li></ul></ul><ul><ul><li>Social-networking </li></ul></ul><ul><ul><li>Media sharing </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><li>Enterprise 2.0 </li></ul><ul><ul><li>Cheap tools to manage your business </li></ul></ul>
  6. 6. …but VERY important <ul><li>Build brand awareness </li></ul><ul><li>Improve Customer Loyalty </li></ul><ul><li>Detect Market Changes </li></ul><ul><li>Expand Beyond Local Market </li></ul><ul><li>Improve Customer Service </li></ul><ul><li>Increase Website Traffic </li></ul>
  7. 7. Web Evolution <ul><li>Web 1.0 </li></ul><ul><li>“ Read” – websites </li></ul><ul><li>Monologue </li></ul><ul><li>Programming: HTML </li></ul><ul><li>Web 2.0 </li></ul><ul><li>“ Read & Write” – blogs, wikis </li></ul><ul><li>Dialogue </li></ul><ul><li>Programming: XHTML, CSS, AJAX </li></ul>
  8. 8. Creating your Website <ul><li>Register a domain </li></ul><ul><ul><ul><li>.com . ky .org </li></ul></ul></ul><ul><li>Develop your content </li></ul><ul><li>Decide on a site layout </li></ul><ul><li>Integrate your branding </li></ul><ul><li>Host website </li></ul><ul><li>Set up email </li></ul>
  9. 9. Blogs <ul><li>Blog - online diary: news, events, activities </li></ul><ul><ul><li>Position yourself as a thought leader </li></ul></ul><ul><ul><li>Build customer relationships </li></ul></ul><ul><ul><li>Build relationship with media </li></ul></ul><ul><ul><li>Drive web traffic </li></ul></ul>
  10. 10. Social-Networking <ul><li>Share interests and activities with an on-line community </li></ul><ul><ul><li>‘Viral’ networking </li></ul></ul><ul><ul><li>Develop an on-line identity (not a ‘storefront’ like a website) </li></ul></ul><ul><ul><li>Share expertise and develop understanding of your clients, colleagues, and competitors! </li></ul></ul>
  11. 11. Media Sharing <ul><li>Share photos, videos, presentations with stakeholders </li></ul><ul><ul><li>Integrate variety of media to have the greatest impact on customer base </li></ul></ul><ul><ul><li>Save on bandwidth costs </li></ul></ul>
  12. 12. Wikis <ul><li>An interactive, collaborative website where users can create an edit any number of interlinked web pages. </li></ul><ul><ul><ul><ul><ul><li>Allows for dynamic, evolving content </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Organize ‘organically’ </li></ul></ul></ul></ul></ul>
  13. 13. Others <ul><li>News </li></ul><ul><li>Bookmarking </li></ul>delicious social bookmarking
  14. 14. RSS <ul><li>R eally S imple S yndication is an easy way to stay in contact with your customer base </li></ul><ul><ul><ul><li>Publish frequently updated work – blog entries, news releases, updates </li></ul></ul></ul><ul><ul><ul><li>Time and information management! </li></ul></ul></ul>
  15. 15. Tagging <ul><li>Directories (taxonomy)  Tagging (“folksonomy”) </li></ul>
  16. 16. Enterprise 2.0 <ul><li>The use of social software in a business/commercial context </li></ul><ul><li>Web-based technology that allows collaboration, information sharing, and integration within you business </li></ul>
  17. 17. Online Tools web site design and hosting* shared calendar networking/groups e-mail images, video, maps events contact manager document manager news All FREE!!! * except hosting
  18. 18. Hints & Tips <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> or </li></ul>
  19. 19. Want more? <ul><li>Results 1 - 10 of about 58,300,000 for ‘how to build a website’. (0.44 seconds) </li></ul><ul><li>Results 1 - 10 of about 146,000,000 for ‘social media’. (0.29 seconds) </li></ul>