Introduction to multimedia

INTRODUCTION TO
MULTIMEDIA
ZURINA YASAK

Learning Outcome
At the end of this topic, students should be
able to:
1. give the definition of multimedia in own
word correctly
2. show 2/3 example of multimedia
application – using computer

What is Multimedia?
Multimedia is a combination of text,
graphics, sound, animation and video, to
effectively communicate ideas to users.

Types of Multimedia Presentation
● Linear Multimedia
○ Linear active content progresses without any
navigation control for the viewer.
● Non-linear Multimedia
○ Non Linear content offers user interactivity to
control progress as used with a computer
game or used in self-paced computer based
training. Non-linear content is also known as
hypermedia content.

Linear Multimedia
● The users sit back and
watches the
presentation
● The presentation
normally plays from
the start to end or even
loops continually to
present the
information.
● A movie is a common
type of linear
multimedia

Non-Linear Multimedia
● The users control the delivery of elements –
to control the what and when.
● Users have the ability to move around or
follow different path through the information
presentation.
● Advantage: complex domain of information
can be presented.
● Disadvantage: users might lost in the
massive “information highway”.
● Useful for: information archive
(encyclopedia), education, training and
entertainment

Features of Multimedia
● Multimedia presentations
○ It may be viewed in person on stage, projected,
transmitted, or played locally with a media player.
○ A broadcast may be a live or recorded multimedia
presentation.
○ Broadcasts and recordings can be either analog or
digital electronic media technology.
○ Digital online multimedia may be downloaded or
streamed. Streaming multimedia may be live or on-
demand.

Features of Multimedia
● Multimedia games and simulations
○ may be used in a physical environment
with special effects, with multiple users
in an online network, or locally with an
offline computer, game system, or
simulator.

Applications of Multimedia
● Creative industries
○ Creative industries use multimedia for a
variety of purposes ranging from fine arts, to
entertainment, to commercial art, to
journalism, to media and software services
provided for any of the industries listed below.
○ An individual multimedia designer may cover
the spectrum throughout their career.
○ Request for their skills range from technical, to
analytical and to creative.

● Commercial
○ Much of the electronic old and new media utilized by
commercial artists is multimedia.
○ Exciting presentations are used to grab and keep attention
in advertising.
○ Industrial, business to business, and interoffice
communications are often developed by creative services
firms for advanced multimedia presentations beyond simple
slide shows to sell ideas or liven-up training.
○ Commercial multimedia developers may be hired to design
for governmental services and nonprofit services
applications as well.

● Entertainment and Fine Arts
○ In addition, multimedia is heavily used in the
entertainment industry, especially to develop
special effects in movies and animations.
○ Multimedia games are a popular pastime and
are software programs available either as CD-
ROMs or online.
○ Some video games also use multimedia
features. Multimedia applications that allow
users to actively participate instead of just
sitting by as passive recipients of information
are called Interactive Multimedia.

● Engineering
○ Software engineers may use multimedia
in Computer Simulations for anything
from entertainment to training such as
military or industrial training.
○ Multimedia for software interfaces are
often done as collaboration between
creative professionals and software
engineers.

● Mathematical and Scientific Research
○ In Mathematical and Scientific
Research, multimedia is mainly used for
modeling and simulation.
■ For example, a scientist can look at a
molecular model of a particular
substance and manipulate it to arrive
at a new substance.

● Medicine
○ In Medicine, doctors can get
trained by looking at a virtual
surgery or they can simulate
how the human body is
affected by diseases spread
by viruses and bacteria and
then develop techniques to
prevent it.

● Multimedia in Public Places
○ In hotels, railway stations, shopping malls,
museums, and grocery stores, multimedia will
become available at stand-alone terminals or
kiosks to provide information and help.
○ Such installation reduce demand on traditional
information booths and personnel, add value,
and they can work around the clock, even in
the middle of the night, when live help is off
duty.

● Education
○ In Education, multimedia is used to produce computer-
based training courses (popularly called CBTs) and
reference books like encyclopedia and almanacs.
○ A CBT lets the user go through a series of
presentations, text about a particular topic, and
associated illustrations in various information formats.
○ Edutainment is an informal term used to describe
combining education with entertainment, especially
multimedia entertainment.

Future of Multimedia
● The technology of multimedia design utilizes
various features like animation, video, graphics,
audio and sound to impress the users.
● Multimedia technology is used for 3D cinema
applications and mobile 3DTV environments.
● Animation is also being used in titling films,
creating special effects or in web entertainment
programs. Thus scope of animation is huge in
context to market.
● In the field of education multimedia is being used
extensively especially for online courses and
trainings.

Introduction to multimedia

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Introduction to multimedia