This document discusses multimedia and provides an overview of key topics. It defines multimedia as content that uses a combination of different media types like text, audio, images, video and interactive content. The history of multimedia is explored, noting how newspapers were early adopters of multiple media elements. Multimedia is then categorized as either linear or non-linear, with linear following a set sequence and non-linear allowing free movement. Features of multimedia like text, audio, images, video and animation are described. The document also outlines applications of multimedia in areas like commercial, entertainment, education and engineering. It concludes by discussing the future potential of multimedia.

1. MULTIMEDIA
Presented By:
PH.RAHUL SINGHA(DC2016MCA0026)
RAKESH TALUKDAR(DC2016MCA0028)
L.ANIL KR SINGHA(DC2016MCA0029)

2. Topics
 Introduction
 History
 Categorization

3. Introduction
What is Multimedia ?
 Multimedia is a content that uses a combination of different content
forms such as text, audio, images, animations, video and interactive
content.

4. Contd…
 Multimedia is a set of more than one media element used to produce
a concrete and more structured way of communication.
 Multimedia is simultaneous use of data from different sources.

5. History
 Newspaper were perhaps the first mass communication medium to employ Multimedia -- they
used mostly text, graphics, and images.
 In 1895, Gugliemo Marconi sent his first wireless radio transmission at Pontecchio, Italy.
 A few years later (in 1901) he detected radio waves beamed across the Atlantic. Initially
invented for telegraph, radio is now a major medium for audio broadcasting.
 Television was the new media for the 20th century. It brings the video and has since changed
the world of mass communications.

6. Contd…

7. CATEGORIZATION
 Linear Multimedia.
 Non-Linear Multimedia.

8. LINEAR MULTIMEDIA
 It is a type of a multimedia that is designed to be presented in a
sequential manner.
 It has a distinct beginning and end.
 It goes on a logical flow from a starting point to a conclusion.

9. Contd…
 It is usually intended for display purposes with not much
interaction or distraction from the audience.
 It lacks any extra features that a user can take advantage.
 Examples :
A PowerPoint presentation.
Printed books and magazine.
 A slideshow of pictures that goes on with a specific direction
Movie presentations.
YouTube video.

10. ADVANTAGES OF LINEAR MULTIMEDIA
 To aid in teaching or training.
 This kind of media is preferential if interaction is not necessary in
the presentation.
 Linear multimedia works exceedingly well for providing
information to large groups of people.

11. DISADVANTAGES OF LINEAR MULTIMEDIA
 Minimal interactivity, or none at all .
 Audience has no say on the topic they want to dwell into.

12. NON-LINEAR MULTIMEDIA
 It is the opposite of linear multimedia; it doesn't follow that one-
way structure and instead allows free movement around all aspects
of the multimedia in any order.
 Non-linear content is also known as hypermedia content.
 Non-linear multimedia is a non-sequential type of multimedia
where the person’s participation is crucial.

13. Contd…
 It is an interactive Multimedia.
 Examples
Television.
Social Media.
A Website.
Video games.

14. ADVANTAGES OF NON-LINEAR MULTIMEDIA
 The person is in control and may use the multimedia according to
his preferences and needs.
 Non-linear content offers user interactivity to control progress as
used with a computer game or used in self-paced computer based
training.
 A recorded presentation may allow interactivity via a navigation
system.

15. DISADVANTAGES OF NON-LINEAR MULTIMEDIA
 Requires a level of computer literacy from the user .
 May be unorganized if not used well.

16. TOPICS
 FEATURES IN MULTIMEDIA
 MULTIMEDIA TODAY
 FUTURE OF MULTIMEDIA
 ADVANTAGES
 DISADVANTAGES

17. FEATURES IN MULTIMEDIA
 Text
 Audio
 Images
 Video
 Animation
 Interactivity

18. Text
 Text is the most widely used and flexible means of presenting
information on screen and conveying ideas.
 Most multimedia systems use a combination of text and other
media to deliver functionality.
 Text is an essential aspect of presenting the information.

19. Audio
 Audio refers to sound. Multimedia can include files which contain
sounds, songs also come under the heading multimedia.
 Audio files and streams play a major role in some multimedia
systems.
 Audio formats include MP3, WMA, Wave, MIDI and RealAudio.
 Audio files appear as part of application content and also to aid
interaction.

20. Contd..
 Multimedia presentations often have some audio tracks which
makes it easier for people to understand.
 Various audio software include VLC media player, real player, etc.

21. Images
 Pictures(images) is a two-dimensional screen display, and as well
as a three-dimensional, such as a statue or hologram.
 Graphs, pie-charts, painting etc. all come under images.
 Images are a very useful feature of multimedia. Multimedia
presentation uses pictures or clip-art to make people understand.
 Various file formats of images are .jpg, .png, .gif etc.

22. Video
 A video is unedited material as it had been originally filmed
by movie camera or recorded by a video camera.
 The embedding of video in multimedia applications is a powerful
way to convey information which can incorporate a personal
element which other media lack.
 Video enhances, dramatizes, and gives impact to your multimedia
application.

23. Contd…
 Common digital video formats include Flash, MPEG, AVI, WMV and
QuickTime.
 The advantage of integrating video into a multimedia presentation
is the capacity to effectively convey a great deal of information in the
least amount of time.

24. ANIMATION
 Animation is the rapid display of a sequence of images of 2-D or 3-
D artwork or model positions in order to create an illusion of
movement.
 The effect is an optical illusion of motion due to the phenomenon
of persistence of vision.
 Animation adds visual impact to the multimedia project.

25. Contd…
 Animation are used in cartoons, scientific visualization.

26. INTERACTIVITY
 Interactivity can be termed as the dialog that occurs between an
individual and a computer program.
 Interactive multimedia refers to the multimedia applications that
allow users to actively participate rather than being passive
recipients of information.
 Technologies such as DVDs and digital TV are classic examples of
interactive media devices, where a user can control what they
watch and when.

27. Contd…
 Interactivity also relates to new media art technologies where
humans and animals are able to interact with and change the course
of an artwork.

28. MULTIMEDIA TODAY
 Multimedia and its related applications have almost become
synonymous with modern technology; given the kind of explosion
the technological realm has seem.
 Multimedia makes our life easier several times fold. It is through
multimedia that mobile phones can be used for a number of
purposes.

29. Contd...
 With the introduction of newer generation of mobile phones and more
advanced communication protocols, the number of multimedia uses that your
phone can be put to keeps growing.
 Video conferencing which enables people across global borders to communicate
with each other in real time is an excellent example of how multimedia has
benefited the world of communications and telephony.

30. FUTURE OF MULTIMEDIA
 The technology of multimedia design utilizes various features like
animation, video, graphics, audio and sound to impress the users.
 Multimedia technology is used for 3D cinema applications and
mobile 3DTV environments.
 Animation is also being used in titling films, creating special effects
or in web entertainment programs. Thus scope of animation is huge
in context to market.

31. Contd…
 In the field of education multimedia is being used extensively
especially for online courses and trainings.
 Multimedia is also used in advertising purposes.

32. ADVANTAGES
 Multimedia enhances the effect of text presentations.
 Improves the quality of presentation and retains the attention of
audience.
 It can be used for educational as well as entertainment purpose.
 It is quick and easier to operate for the instructor.
 Multimedia presentations can be modified very easily.

33. DISADVANTAGES
 Non-interactive – if one-way, no feedback.
 Complex to create.
 Time consuming.
 Use of multimedia is expensive.

34. TOPICS
 APPLICATION OF MULTIMEDIA
 MULTIMEDIA HARDWARE AND SOFTWARE
 MULTIMEDIA SKILLS
 CONCLUSION

35. APPLICATION OF MULTIMEDIA
 COMMERCIAL
 ENTERTAINMENT AND FINE ARTS
 EDUCATION
ENGINEERING

36. COMMERCIAL
Much of the electronic old and new media used by commercial
artists is multimedia.
Exciting presentations are used to grab and keep attention in
advertising.
Example: Adobe Photoshop.

37. ENTERTAINMENT AND FINE ARTS
 Multimedia is heavily used in the entertainment industry,
especially to develop special effects in movies and animations.
 Multimedia games are also very popular.

38. EDUCATION
 Multimedia is used to produce computer-based training courses.
 Edutainment is an informal term used to describe combining
education with entertainment, especially multimedia
entertainment.
 Examples:
Wikipedia
Tutorials

39. ENGINEERING
 Software engineers may use multimedia in Computer Simulations.
 Multimedia for software interfaces are often done as a
collaboration between creative professionals and software
engineers.
 Examples:
Auto Desk
Turbo CAD

40. MULTIMEDIA HARDWARE AND SOFTWARE
HARDWARE SOFTWARE
CPU ADOBE CS
MONITOR ADOBE FIREWORKS
VIDEO GRABBING CARD ADOBE FLASH PLAYERS
SOUND CARD

41. MULTIMEDIA SKILLS
 Computers
 Text
 Graphic arts
 Sound
 Video
 Animation

42. CONCLUSIONS
 Design could benefit tremendously from open and collaborative
multimedia research.
 Multimedia and graphics can be a very effective tool to
communicate, educate, compel, and convince the audience.
 It can help to gain and hold attention, make points clearer,
stimulate discussion.

43. REFERENCES
Book:
 Multimedia Making It Work (8th Edition) By Tay Vaughan.
 Fundamentals of Multimedia By Ze-Nian Li and Mark S. Drew
(School of Computing Science, Simon Fraser University).
Websites:
 https://en.wikipedia.org/wiki/Multimedia
 https://en.wikipedia.org/wiki/Non-linear_media
 https://groupsevenmultimedia.wordpress.com/linear-and-non-linear-multimedia
 https://www.techwalla.com/articles/what-is-linear-multimedia
 https://murdomultimedia.wordpress.com/2010/02/25/what-essential-hardware-and-software-is-required-for-multimedia-
development-and-delivery/
 http://latesttechnomanias.blogspot.in/2011/09/multimedia-and-its-application.html
 http://www.indiastudychannel.com/resources/115905-Applications-Multimedia.aspx