Innovation Summit Presentation 2007 Miami

Strategies for Discovering the Next Big Opportunity Idris Mootee SVP Strategy and Innovation Blast Radius

Source: BusinessWeek Online, Special Report: “Get Creative!” August 1, 2005

What is innovation?

900,000 2003

Estimated Total Market Size 900,000 2000 Actual Sales US Only 100,000,000

+ + Value Chain Customer Industry Reconfigurations Unmet Foresight Needs Discontinuities Horizontal Industry Evolution Market Shift Vertical Transformation Disruptive Innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

al f e o logic c Pa hno s ns atio Tec gres nov g in Pro nin stai Su Disruptions t customers Performance tha y can handle or complexity the can utilize Performance Disruptive technologies Time Source: Clayton M. Christensen 2001

Toolbox Extreme Users Interview Customer Immersion Days Unmet Shadowing (Shopping Trips etc.) Needs Self Documentary (User camera study) Behavioral Mapping Discontinuities Twitter Journal Customer Pathways Market Shift Customer Journey Mapping Storytelling Disruptive Innovation Un-focus group Human Factors Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved

Thank you. Gracias. Merci. Grazie. www.mootee.typepad.com

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Innovation Summit Presentation 2007 Miami

by Idris Mootee on Jun 14, 2007

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