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                                                                                                           Tomorrow Group
                                                                 B r u s s e l s                       -      T o r o n t o   -   L o n d o n
© TomorrowLab 2013. All rights reserved. TomorrowLab is part of the Tomorrow Group, Brussels, Europe
CONNECT



SHAPE



  EXPERIENCE
Our roots




  March 16th, 1995

 400+ global partners

  3.000.000+ visitors

5th generation platform

1.000+ future concepts
Some of our customers




                        Typical sample from existing partners: 400+ participants until present, typical 1/3 global, 1/3 EU, 1/3 local
Living Tomorrow 1995 Brussels
Living Tomorrow 2000 Brussels
Living Tomorrow 2004 Amsterdam
Living Tomorrow 2012 Brussels
Living Tomorrow 2013 – Our Health Research Experience Center                                         (opening June 2013 near Brussels)
This center incorporates a Living Lab with over 250 seniors living there and Alfa Labs for product, services and technology testing/demo.
Our new headquarters 2015 Brussels, Europe
Smart cities
Prototype Kitchen of the Future set-up in our innovation center in Europe




                                                         Disruptive concepts for the Kitchen of the Future ?
                                                         (water, food, materials, communication, internet, packaging, detergents, …)
© Tomorrow Group 2013
Hotelroom of the Future




Prototype Hotelroom of the Future development starts 2013 in our Innovation Center in Europe
Future Health & Care 2030 ?
 E-patient ? E-health ? Prevention ?




Prototype Future Health Service Model development in our Innovation Center in Europe
© TomorrowLab, Living Tomorrow, 2011
Build your future core today !

                                          Global neutral Catalyst &
Unique Global
                                     Provider of (Open) Innovation
Innovation Platform
                                                           Services
20% Future Visions
                                                        Dedicated
80% Today’s Innovations     Vision
                          Partners
                                               Innovation Support
                          Insights
400+ partners
                                             Technology Mapping
20+ research centers
                                                Strategy Mapping
3.000.000+ customers
                                       Business Model Innovation
300+ B2B events yearly
                                              Disruptive Research
Innovation ?


 • Product / Service / Market
 • Process / Operational
 • Business Model




                    = bringing something succesfull to the market
                    = seeing what everyone sees, doing what no-one does
                    = creating value for the right job to the right target group
Why ‘future envisioning’ ?
                                                          ... and how
      Is your core                                            about
     business at risk                                     tomorrow?
        today?...
                          Is there any kind of
                        insurance you can take
                                 against
                               these risks?


        What if your core                        Will your business model
      business disappears?                        still be sustainable when
       Are you working on                        technologies, social values
                                                   and legal environment
          alternatives?
                                                            change?
NEEDS: “Innovation obstacles”

                                Visions / Knowledge



                                  Network Lab




                                  Research



                                  Experience
We built our services to tackle
all of these obstacles for you.
               One stop shop for innovation
                    A neutral catalyst
         Trusted, experienced innovation partner
                     Global network
              World-class innovation center


            Formats of collaboration ?
        Strategic 360° programs (only 1 strategic partner/area)
           Start programs for a staged approach
Where do you want to go ?

                                                         external
                                              VISION
                                             TOMORROW
                        drivers
                                                        O/T




 internal     S/W                 barriers

            I AM HERE
             TODAY
Orientation   Ideation      Seeding        Bus. Stage     Graduation


Scope




                                                                                     Level

        Level 1:      Level 2:       Level 3:     Level 4:        Level 5:          Level 6:
        Deficient   Individuals      Teams       Structures       Climate          Excellence
Innovation ?
Innovation Accelerator ?


        Vision             Accelerate   Metrics
                               ?
           ?                              ?




          Human
                           Innovation
         Resources
                             Board ?
             ?
Open Innovation ?

                    OI.molecules

    I.atoms
Open Innovation Catalyst ?

                                                           OI.molecules

        I.atoms       Usefull                   Combine
                                     Cata-        Know-
                     network         lyze ?      ledge ?
                        ?




                         Right       Intro-     Metrics
                       partners ?   duction ?
                                                  ?


What’s in it for A, B, C, D ?
Future Exploration

Strategy Mapping

Future Customer
Future Exploration
            Past             Future




                                      Time
                     Today
Contextual Environment
                                                                            = Our expertise
                      Geo-political       International Commerce

                                   Macro-economics
         International Finance                                 Energy Prices
      Social Values
                                                    Legislation
                                                                           Ecology

Technology                            Competitors
                         Lobbies                       NGOs

               Regulators              Suppliers
                                                              Investors

                       Employees                              Clients
                                         Company
                                                                  Transactional Environment
                                           A
                                                                               = Your expertise
An example in Healthcare




  Case: you are the CEO of a large hospital. You have to take a 100 million decision on building your new hospital. Within 8 years it will
  be operational. How to minimize risks ? How to take the future into account ? How will the world look like in 10 years from now ?
An example in Healthcare




  Methology: our research takes the unforeseable future into account. Most trend-research only deals with high impact / low
  uncertainty elements, resulting in H / M / L modelling. This is absolutely not sufficient for sustainable future core development.
An example in Healthcare




  Methology: our methodology relies on future scenario thinking with external and internal stakeholders. We practically create your
  future ecosystem in doing this as a neutral catalyst. We build ‘memories of the future’ that make it easy to discover impact of future
  drivers into your business development. We analyze and prioritize seeds, options, risks, threats, opportunities and partner networks.
An example in Healthcare




  Methology: and this is visualized into Future Worlds of Health. This envisions the future world where your operations will be core.
Future Exploration

Strategy Mapping

Future Customer
Open Innovation Catalyst

Open Innovation Catalyst                            Open Innovation
                                                    Molecules
    Innovation
    atoms         Useful                   Ongoing
                              Catalyze      Neutral
                 network     Matching ?   Coordination
                                               ?
                    ?




                   Right
                                          Metrics ?
                               Intro-
                  partners   duction ?     (make it
                     ?                    tangible ?)
StrategyMapping®
© Living Tomorrow, TomorrowLab 2012
StrategyMap®
ValueMap®
                  1
                      2
                          3
                              4
                                  5

                                      A




Only by example
Future Exploration

Strategy Mapping

Future Customer
Future Customer
Our 360° methodology
Business has only two functions: innovation & marketing.
                                                Peter F. Drucker
Talking Innovation: why TomorrowNetwork ?


‘One aspect that goes unnoticed and often acts as the catalyst in any
innovation and growth is the role of marketing and media.

What is innovation that does not create awareness about its product and
its developments ? Even the greatest industry players like Apple, Nike and
BMW bring their products to the people, into their homes.

This ability to market innovation is one of the foremost qualities of good
leadership. Media is a tool and marketing is the backbone for any
innovation and success.’



                                                       Neena Mittal, HBR 1/2013
customers                     visionairies

               investors           employees


partners
                           stakeholders
© MIT MediaLab




© google
TomorrowLab – Living Tomorrow
    Indringingsweg 1, 1800 Vilvoorde, Brussels, Europe
                www.livingtomorrow.com
                    Brussels +32.2.263.0133
                   London +44.758.342.1671
                    Toronto +1.416.399.5606
                   info@livingtomorrow.com


BRUSSELS       -     TORONTO                  -   LONDON

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Tomorrow Group Presentation

  • 1. Corporate Presentation Tomorrow Group B r u s s e l s - T o r o n t o - L o n d o n © TomorrowLab 2013. All rights reserved. TomorrowLab is part of the Tomorrow Group, Brussels, Europe
  • 3. Our roots March 16th, 1995 400+ global partners 3.000.000+ visitors 5th generation platform 1.000+ future concepts
  • 4. Some of our customers Typical sample from existing partners: 400+ participants until present, typical 1/3 global, 1/3 EU, 1/3 local
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  • 10. Living Tomorrow 2013 – Our Health Research Experience Center (opening June 2013 near Brussels) This center incorporates a Living Lab with over 250 seniors living there and Alfa Labs for product, services and technology testing/demo.
  • 11. Our new headquarters 2015 Brussels, Europe
  • 13. Prototype Kitchen of the Future set-up in our innovation center in Europe Disruptive concepts for the Kitchen of the Future ? (water, food, materials, communication, internet, packaging, detergents, …) © Tomorrow Group 2013
  • 14. Hotelroom of the Future Prototype Hotelroom of the Future development starts 2013 in our Innovation Center in Europe
  • 15. Future Health & Care 2030 ? E-patient ? E-health ? Prevention ? Prototype Future Health Service Model development in our Innovation Center in Europe © TomorrowLab, Living Tomorrow, 2011
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  • 17. Build your future core today ! Global neutral Catalyst & Unique Global Provider of (Open) Innovation Innovation Platform Services 20% Future Visions Dedicated 80% Today’s Innovations Vision Partners Innovation Support Insights 400+ partners Technology Mapping 20+ research centers Strategy Mapping 3.000.000+ customers Business Model Innovation 300+ B2B events yearly Disruptive Research
  • 18. Innovation ? • Product / Service / Market • Process / Operational • Business Model = bringing something succesfull to the market = seeing what everyone sees, doing what no-one does = creating value for the right job to the right target group
  • 19. Why ‘future envisioning’ ? ... and how Is your core about business at risk tomorrow? today?... Is there any kind of insurance you can take against these risks? What if your core Will your business model business disappears? still be sustainable when Are you working on technologies, social values and legal environment alternatives? change?
  • 20. NEEDS: “Innovation obstacles” Visions / Knowledge Network Lab Research Experience
  • 21. We built our services to tackle all of these obstacles for you. One stop shop for innovation A neutral catalyst Trusted, experienced innovation partner Global network World-class innovation center Formats of collaboration ? Strategic 360° programs (only 1 strategic partner/area) Start programs for a staged approach
  • 22. Where do you want to go ? external VISION TOMORROW drivers O/T internal S/W barriers I AM HERE TODAY
  • 23. Orientation Ideation Seeding Bus. Stage Graduation Scope Level Level 1: Level 2: Level 3: Level 4: Level 5: Level 6: Deficient Individuals Teams Structures Climate Excellence
  • 25. Innovation Accelerator ? Vision Accelerate Metrics ? ? ? Human Innovation Resources Board ? ?
  • 26. Open Innovation ? OI.molecules I.atoms
  • 27. Open Innovation Catalyst ? OI.molecules I.atoms Usefull Combine Cata- Know- network lyze ? ledge ? ? Right Intro- Metrics partners ? duction ? ? What’s in it for A, B, C, D ?
  • 29. Future Exploration Past Future Time Today
  • 30. Contextual Environment = Our expertise Geo-political International Commerce Macro-economics International Finance Energy Prices Social Values Legislation Ecology Technology Competitors Lobbies NGOs Regulators Suppliers Investors Employees Clients Company Transactional Environment A = Your expertise
  • 31. An example in Healthcare Case: you are the CEO of a large hospital. You have to take a 100 million decision on building your new hospital. Within 8 years it will be operational. How to minimize risks ? How to take the future into account ? How will the world look like in 10 years from now ?
  • 32. An example in Healthcare Methology: our research takes the unforeseable future into account. Most trend-research only deals with high impact / low uncertainty elements, resulting in H / M / L modelling. This is absolutely not sufficient for sustainable future core development.
  • 33. An example in Healthcare Methology: our methodology relies on future scenario thinking with external and internal stakeholders. We practically create your future ecosystem in doing this as a neutral catalyst. We build ‘memories of the future’ that make it easy to discover impact of future drivers into your business development. We analyze and prioritize seeds, options, risks, threats, opportunities and partner networks.
  • 34. An example in Healthcare Methology: and this is visualized into Future Worlds of Health. This envisions the future world where your operations will be core.
  • 36. Open Innovation Catalyst Open Innovation Catalyst Open Innovation Molecules Innovation atoms Useful Ongoing Catalyze Neutral network Matching ? Coordination ? ? Right Metrics ? Intro- partners duction ? (make it ? tangible ?)
  • 38. © Living Tomorrow, TomorrowLab 2012
  • 39. StrategyMap® ValueMap® 1 2 3 4 5 A Only by example
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  • 44. Business has only two functions: innovation & marketing. Peter F. Drucker
  • 45. Talking Innovation: why TomorrowNetwork ? ‘One aspect that goes unnoticed and often acts as the catalyst in any innovation and growth is the role of marketing and media. What is innovation that does not create awareness about its product and its developments ? Even the greatest industry players like Apple, Nike and BMW bring their products to the people, into their homes. This ability to market innovation is one of the foremost qualities of good leadership. Media is a tool and marketing is the backbone for any innovation and success.’ Neena Mittal, HBR 1/2013
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  • 50. customers visionairies investors employees partners stakeholders
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  • 53. TomorrowLab – Living Tomorrow Indringingsweg 1, 1800 Vilvoorde, Brussels, Europe www.livingtomorrow.com Brussels +32.2.263.0133 London +44.758.342.1671 Toronto +1.416.399.5606 info@livingtomorrow.com BRUSSELS - TORONTO - LONDON

Editor's Notes

  1. Assignment:We name the 5 challenges for the future AND Communities / TechnologyYou place a brand next to it – and give 5 words of comment, not more – WHY ??First idea is important