Presented at IBMT Bangalore in a group discussion on management education.

1. MOT- snap shots from a long
journey
A.S.Rao
indiainvents@hotmail.com
SSRN Author

2. MOT – dominant themes
• Technology transfer
• R&D management
• Triple Helix
• IPR
• Knowledge management
• Innovation strategy
• Incubation
• Open innovation
• Innovation cluster
• MOT- curriculum

3. Technology transfer
• Developed economies theme- transfer of
technology from research institutes-at
precompetitive stage- differentiation built on the
base of generic technology- TLC, Dominant
Design.
• Developing country theme- transfer of
manufacturing technology from another
manufacturing firm- at maturity stage, post
product & process innovation, packaged joint
ventures.

4. International Technology Transfer
• ESCAP/ UNIDO lead with programs/
publication on unbundling
technology, negotiation, absorption
, adaptation and improvement.
• Japanese and Korean models popular as cases.
• AIMA offered MOT distance education.
`Management of Technology Change’
probably first Indian authored book used as
text.

5. R&D Management
• Technology wars in Triad economies – heavy
investment in R&D, concern about product
failures, tools-Stage- gate model , port folio
management, technology forecasting,
• Indian version of Stage-gate model proposed.
• Cases on Technology Forecasting prepared by
DRDO

6. launch
trial
testing
development
Scenario
writing
scanning

7. launch
trial
testing
development
Scenario
writing
scanning

8. Triple Helix model
• Industry- academic-government partnership –
focus on transfer of tacit knowledge on
continuous basis- changes in IP ownership
model in US universities, spin off ventures Vs
License. Emergence of technology parks
• S&T parks established in India – not
successful. Large scale University park
established at IITM and closed at Central
University,Hyderabad

9. IPR
• TRIPs, changes in patent act,
• Patent, Trademark, Copyright, Design, IC
Layout, Geographical Indications, Trade secret,
• TRIZ
• Intellectual Assets management

10. COVERING PATENT INFRINGEMENT
RISKS IN TECHNOLOGY TRANSFER
AGREEMENTS
A.S.Rao
10

11. Knowledge management
• DOT com boom- Technology becomes
Information Technology,
• IT enabled Knowledge Management, learning
Organisation, capture of routines for
competitive advantage, Hype models
• Indian delivery models of IT solutions,

12. Knowledge generation-tacit mode

13. ROUTINES
ROUTINES
MOBILISED LEARNING
BEST PRACTICE

14. Innovation strategy
• First mover advantage,
• Fast second strategy,
• Creativity tools,
• Front end fuzziness,
• Technology acceptance model

15. Technology Acceptance Model (TAM)
Perceived Ease of Adoption
Attitude towards Adoption
Perceived Utility

16. PERSONAL Extrinsic
Factors
Ease of motivation
-age
-qualification
use -perceived
usefulness
-prior experience -- enhancing
with technology/ power/ personal
supplier firm benefits
Attitude
Apprehen towards
Intrinsic
siveness adoption
Technology motivation
-tested / proven - excitement in
- new the novelty
-professional
needs
Supplier firm
specific factors
User firm specific
-prior experience with
factors user
-prior experience with -complementary assets
supplier firm -image
-technology gap/ -deal making
options capability
-training/
purchase practices
-organisational culture
Socio-economic factors Social pressure
-national innovation policy - climate for networking
-security net -nationalistic feelings
-respect for knowledge

17. Incubation model
• Start-ups – silicon valley models
• Importance of risk capital-Angel
investors, venture capitalists, start-up
valuation, exit plans,
• TePP created pathways

18. Fig 2:TePP Innovation
Funnel
5
0
0 Commercializati
0 on of Innovation
I 917 792 123 57
D Diffusion by
E Imitation
A
S
1st Level TePP Successfully Appropriation &
Screening Screening Completed Scale-up
Committee limitation
Creativity Innovation
Phase Diffusion
Phase
Phase

19. Open innovation
• Tapping global talent,
• P&G connect model, Open Innovation theory
• Grand challenges,
• Idea/ innovation competitions taken on large
scale

20. Innovation clusters
• Networking theory,
• Industrial clusters,
• Innovation clusters,
• Buzz Vs Global pipeline

21. MOT – as strategy subject
• Globalization and technology change,
• Intellectual assets management,